Abreshmee Adeeba Haque
Seattle,WA
Summary
Analytically driven business manager passionate about deliverying customer value and growth in dynamic environments. 5+ years of general management experience in the retail and consumer products industry.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Category Manager
Amazon.com Services LLC
05.2022 - Current
- Developed business strategy to deliver +5% YoY category growth of a $550M+ home category, through improved partnership management with 20 licensees across 5 subcategories and contract negotiations for +23% deal funding negotiated real time
- Improved category margins by +476bps in Q4'23 with better forecasting to avoid seasonal overstock and ensuring better channel mix in annual operational planning.
- Led annual contract negotiations for product cost decreases to generate cash flow savings of $1.8M+.
- Analyzed competitive landscape and product growth trends to identify white space opportunity for +7% category growth, onboarded 3 new partners and collaborated with existing partners to unlock new products in smart home space at desirable price points.
- Led competitive landscape assessment to identify category growth headwinds, collaborated on annual business planning with managed partners to develop winning marketing strategies and product planning which reversed topline headwinds by +196 bps.
Associate Marketing Strategy Manager
The Coca-Cola Company
07.2019 - 12.2020
- Pivoted business strategy for COVID-19 through agile market landscape monitoring and delivered +400 bps of category growth for home consumption with new SKUs catering to emergent shopping habits such as stocking up and seeking value.
- Leveraged consumer products industry experience to lead creative program development with partner agency team to maintain product relevance through purchase triggers and loyalty campaigns to maintain brand affinity in disruptive retail environment.
- Spearheaded audit on media operations to uncover cost and process inefficiencies, arranged comprehensive search and review process to identify suitable media partner.
- Improved ROI by +36% and completed onboarding new partner within three months.
Product Manager
GlaxoSmithKline Consumer Healthcare Limited
01.2018 - 06.2019
- Reversed declining product growth from -6% to +26% YoY by collaborating with cross functional teams on market trend analysis, new product positioning and retail packaging that met customer needs and global regulatory requirements.
- Led business planning for a health product growth initiative through improved retail margins considering competitive landscape assessment. Aligned retail sales team on a +54% growth target for finance leadership buy-in on foregone business margins
- Directed end to end health product launch with cross functional collaboration from business strategy development to ensuring import licensing requirements, forecasting and operational planning management to achieve 103% of product launch sales target.
Retail Sales Manager
GlaxoSmithKline Consumer Healthcare Limited
03.2017 - 12.2017
- Managed and trained team of 5 officers and 30 sales representatives to deliver +21% annual sales growth by developing B2B sales manual on product advocacy and retail presence optimization to increase product launch partnerships in key retail partner stores
- Crafted retail landscape strategy prioritizing product SKUs by outlet type, and customizing retail partner incentives accordingly to increase product sell through per sales call from 1.8 to 2
Education
Master of Business Administration - STEM Designated, Concentration: Strategy & Marketing
Simon Business School, University of Rochester
Rochester, New York05.2023
Bachelor of Business Administration -
Institute of Business Administration, University of Dhaka
Dhaka, Bangladesh06.2017
Skills
- Tableau
- SQL
- Salesforce
- Nielsen & IRI Data Platforms
- Google Workspace
- Microsoft Office
Certification
- Fundamentals of Digital Marketing (Google Digital Garage)
- Advanced Google Analytics
Technicalskills
- Tableau
- SQL
- Salesforce
- Nielsen & IRI Data Platforms
- Google Workspace
- Microsoft Office
Timeline
Senior Category Manager
Amazon.com Services LLC
05.2022 - Current
Associate Marketing Strategy Manager
The Coca-Cola Company
07.2019 - 12.2020
Product Manager
GlaxoSmithKline Consumer Healthcare Limited
01.2018 - 06.2019
Retail Sales Manager
GlaxoSmithKline Consumer Healthcare Limited
03.2017 - 12.2017
- Fundamentals of Digital Marketing (Google Digital Garage)
- Advanced Google Analytics
Master of Business Administration - STEM Designated, Concentration: Strategy & Marketing
Simon Business School, University of Rochester
Bachelor of Business Administration -
Institute of Business Administration, University of Dhaka