Aby Paulose
Franklin Square,United States
Summary
Engineering graduate with expertise in digital marketing and analytics. I hold Google Analytics certifications and am proficient in diverse computer techniques, navigating Microsoft environments adeptly. With a strong foundation in Google Analytics, I bring robust analytical skills to digital marketing. I handle SEO, PPC, paid campaigns, website optimization, social media marketing, and more, combining technical proficiency with a strategic approach to drive success in dynamic landscapes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SEO & SMM Analyst
YSEO SERVICES AND SOLUTIONS
- Tested software applications during development to find and report bugs, ensuring the delivery of high-quality products
- Wrote down and shared test results, issues, and suggestions with the development team to help fix any problems
- Managed SEO, including on-page and off-page optimization, for various websites
- Analyzed competitor websites to identify opportunities and gaps in SEO strategies.
Digital Marketing Director
Nazaire & Co.
07.2024 - Current
- Planned and executed strategies to increase business and drive profit growth
- Researched digital media trends and digital marketing tactics to enhance client outcomes
- Managed LinkedIn, Facebook, Instagram and twitter ads campaigns and obtained leads and conversions
- Achieved campaign objectives by developing customer-based marketing strategies
- Compiled data and prepared spreadsheets to execute assigned deliverables.
Digital Marketing Specialist And Analyst
Lanware Solutions
12.2021 - 05.2023
- Designed and implemented data collection processes to gather relevant information from various sources
- Planned and executed strategies to increase business and drive profit growth
- Researched digital media trends and digital marketing tactics to enhance client outcomes
- Managed LinkedIn, Facebook, Instagram and twitter ads campaigns and obtained leads and conversions
- Collaborated with stakeholders to gather, analyze, and document business requirements
- Utilized Microsoft Excel for data analysis and reporting, and Microsoft Outlook for communication
- Oversaw timely backups of critical databases to prevent loss or corruption of information.
Digital Marketing Specialist And Analyst
Potters Wheel Media
10.2020 - 09.2021
- Planned and executed digital marketing campaigns with multi-channel approaches in USA & UAE
- Managed LinkedIn, Facebook, Instagram and twitter ads campaigns and obtained leads and conversions
- Collaborated with stakeholders to gather, analyze, and document business requirements
- Utilized Microsoft Excel for data analysis and reporting, and Microsoft Outlook for communication
- Conducted data analysis to identify trends, patterns, and insights that drive business decisions
- Used Microsoft Office software to prepare reports, memos and documents.
Digital Marketing Specialist And Analyst
Riverr Digital
08.2017 - 08.2018
- Planned and executed strategies to increase business and drive profit growth
- Customized digital marketing strategies for different implementation strategies and run campaigns in LinkedIn, Facebook, Instagram, YouTube and Google
- Implemented advanced SEO practices using Semrush and Ahrefs to optimize websites effectively
- Created and maintained project documentation, including business requirements, process flows, and test plans
- Collaborated with stakeholders to gather, analyze, and document business requirements
- Designed and implemented data collection processes to gather relevant information from various sources.
Digital Marketing Executive And Analyst
Boon Infotech
07.2015 - 08.2017
- Managed SEO, including on-page and off-page optimization, for various websites
- Designed and implemented data collection processes to gather relevant information from various sources
- Utilized Microsoft Excel for data analysis and reporting, and Microsoft Outlook for communication
- Managed social media channels- Facebook, Instagram, Twitter, YouTube and blogs
- Provided regular reports on digital marketing efforts to senior management
- Developed and implemented digital marketing campaigns across Facebook, and Instagram platforms.
Education
Bachelor of Engineering Technology - Information Technology
Mahatma Gandhi University
03.2015
High School - Computer Science
St. Augustine's Higher Secondary School
03.2011
Skills
- Analytics and Data Analysis
- Microsoft Excel
- Microsoft Outlook
- Analytical Skills
- Problem Solving
- Collaborative Teamwork
- Adaptability
- Testing and Optimization
- Continuous Learning
- Manual Testing
- Critical Thinking
- Time Management
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google AdWords (PPC)
- Lead Generation
- LinkedIn Campaigns
- B2B and B2C marketing
Certification
- Google Analytics Certification, 01/01/24
- Certification in Software Testing from Spectrum Softtech Solutions, 06/01/15
Timeline
Digital Marketing Director
Nazaire & Co.
07.2024 - Current
Digital Marketing Specialist And Analyst
Lanware Solutions
12.2021 - 05.2023
Digital Marketing Specialist And Analyst
Potters Wheel Media
10.2020 - 09.2021
Digital Marketing Specialist And Analyst
Riverr Digital
08.2017 - 08.2018
Digital Marketing Executive And Analyst
Boon Infotech
07.2015 - 08.2017
SEO & SMM Analyst
YSEO SERVICES AND SOLUTIONS
Bachelor of Engineering Technology - Information Technology
Mahatma Gandhi University
High School - Computer Science
St. Augustine's Higher Secondary School
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