Acacia K. Laliotis
San Diego,CA
Summary
Communication-driven lecturer and marketing specialist with over five years of experience in promoting brand advocacy through effective media communication strategies. I advise my students through the lens of my experience in digital marketing, radio/film production, and public relations.
Overview
2022
2022
years of professional experience
1
1
Certification
Work History
Lecturer/Graduate Teaching Associate
School of Journalism and Media Studies (SDSU)
- Instruct 4-6 sections each semester of JMS-210 (Social Media in the Digital Age).
- Advise students on their career goals within the media industry by critiquing media portfolios, resumes, and LinkedIn pages during office hours.
- Revise Canvas pages and teaching materials in accordance with emerging social media trends and practices.
- Curate lectures from a standpoint with corporate social responsibility (CSR) being a driving force behind creating content that resonates with its desired audience.
- Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
- Developed strong relationships with colleagues by collaborating on curriculum development and sharing best practices in teaching strategies.
Media Specialist
SDSU Pre-College Institute
- Engaged with alumni and students on social media awareness of college access and completion efforts.
- Stimulated the rebranding of employee communication, print materials, and any marketing materials to align with SDSU's total rebranding project (SDSU's Quasquicentennial).
- Implemented search engine optimization techniques to improve website traffic and visibility.
- Managed Instagram, Facebook, and LinkedIn pages across 3 departments.
- Trained social media administrators on audience research, schedule posting, and brand voice.
Point TV Station Manager
Point Loma Nazarene University
- Assisted in leading an advanced television production course alongside the department advisor, providing live critiques on student films.
- Participated on the media advisory board by tracking media budget, bookkeeping, and community service hours for the media department.
- Coordinated weekly meetings with department advisor to ensure long-form tasks were completed in a timely fashion.
- Organized 2 media screening events, increasing awareness of Christian, independent film creators.
- Managed social media, production, and public relation managers.
- Planned a Los Angeles studio tour trip, keeping track of travel documents, mileage reimbursements, and overall well-being of the attendees.
Media Specialist
SD Tattoo LLC
01.2021 - 09.2021
- Developed multimedia assets including videos and social media graphics.
- Increased engagement on Instagram by 120%.
- Developed creative approaches to video production to create unique and engaging content.
- Collaborated with other production team members for successful completion of projects.
Technical Assistant
Point Loma Nazarene University
04.2018 - 12.2019
- Educated students on proper usage and maintenance practices for their production equipment.
- Maintained a safe and clean work environment, contributing to overall team productivity.
- Contributed vital expertise in utilizing software tools such as Adobe Premiere Pro or Adobe Audition
Media Intern
Pink Icing
02.2019 - 08.2019
- Enhanced brand visibility by creating engaging content for social media platforms.
- Planned and adhered to content calendars and made scheduled posts.
- Maintained updated media contact lists, fostering strong relationships with industry professionals and influencers.
- Established brand voice through content that aligned with female empowerment, emphasizing strength within femininity.
- Drafted, edited and distributed press releases.
Featured Photographer
Dayflash
06.2017 - 08.2017
- Captured stunning images by utilizing various lighting techniques and creative compositions.
- Inspired the initial community of users by posting 2-3 times a day, encouraging engagements through likes and comments.
- Reported analytics to CEO, ensuring strategic planning.
Media Intern
Baby Bubbles Biz
06.2016 - 06.2016
- Created promotional materials and provided insightful information to social media, websites and print media to educate the public.
- Maintained and updated media contact lists and databases for ease of access.
- Managed multiple social media accounts simultaneously, maintaining consistent voice and message across platforms.
Radio Announcer
Big Giant Media
08.2013 - 08.2014
- Built broadcast storylines to interest listeners and grow station audience.
- Facilitated promotional appearances within the city on behalf of station and to increase awareness.
- Created content that resonated with a teen audience.
Education
Master of Arts - Mass Communication
San Diego State University
San Diego, CA01.2023
Bachelor of Arts - Media Communication (production emphasis)
Point Loma Nazarene University
San Diego, CA01.2021
Skills
- Social Media Management
- Public Relations
- Digital Marketing
- Communication
- Leadership
- Brand Advocacy
- Canva
- Canvas
- Adobe Premiere Pro
Certification
- Hubspot, issued June 2021
- Google Analytics, issued May 2021
Languages
English
Native or Bilingual
American Sign Language
Professional Working
Timeline
Media Specialist
SD Tattoo LLC
01.2021 - 09.2021
Media Intern
Pink Icing
02.2019 - 08.2019
Technical Assistant
Point Loma Nazarene University
04.2018 - 12.2019
Featured Photographer
Dayflash
06.2017 - 08.2017
Media Intern
Baby Bubbles Biz
06.2016 - 06.2016
Radio Announcer
Big Giant Media
08.2013 - 08.2014
- Hubspot, issued June 2021
- Google Analytics, issued May 2021
Lecturer/Graduate Teaching Associate
School of Journalism and Media Studies (SDSU)
Media Specialist
SDSU Pre-College Institute
Point TV Station Manager
Point Loma Nazarene University
Master of Arts - Mass Communication
San Diego State University
Bachelor of Arts - Media Communication (production emphasis)
Point Loma Nazarene University
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