Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Personal Information
Timeline
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Ace Gardner

Dallas,Texas

Summary

Dynamic and results-driven Revenue Growth Executive with 23+ years of experience driving sales, business development, and market expansion across SaaS, Technology, Health, Wellness, Sports, Marketing, Media, and Entertainment industries. Proven track record of exceeding sales quotas, scaling start-ups, and increasing company valuations through innovative go-to-market strategies. Experienced in utilizing Salesforce to optimize sales pipelines and customer relationship management. Expertise in managing RFP processes, crafting compelling proposals, and securing high-value contracts. Adept at leading cross-functional teams, aligning product development with market needs, and maximizing profitability. Skilled in strategic partnerships, brand positioning, and high-impact revenue generation.

Overview

24
24
years of professional experience

Work History

Director, Business Development

CONSTRUCTABLE
09.2024 - Current
  • Manage a $135 million sales quota
  • Largest deal size = $20M
  • Serve as a one-man sales department, driving the sales pipeline to $157 million in 5 months
  • Close contracts with an average size of $4 million

VP of Revenue Growth and Sales

COACHES VUE
12.2019 - Current
  • Increase sales growth by 80%+
  • Raise company valuation by $20 million
  • Create and manage a complete GTM Strategy, including Marketing
  • Work cross-functionally with the development team to align product features with client expectations
  • Lead the Sales Team and increase sales revenues of virtual recruiting software to universities, improving profitability
  • Manage brand awareness through strategic promotional plans that align with sales efforts to engage and attract both existing and potential clients

Director, Digital Business Development – North America

TECHNOGYM
08.2022 - 08.2023
  • Achieve a $30 million annual quota for digital sales
  • Increased digital sales outreach by 50% with an average conversion rate of 28%
  • Develop and define processes to reach sales and profitability targets for Technogym’s digital offerings
  • Drive sales of software, hardware, and devices
  • Plan, educate, and support the installation and implementation of Technogym cloud solutions in the fitness sector
  • Provide exceptional development and support to increase usage and retention of Technogym cloud solutions
  • Partner with Field Sales in pre-sales activities, providing product training to the sales force
  • Develop and define processes to ensure an aggressive pipeline for prospects and customers
  • Implement an educational strategy for customers, ensuring high usage of the SaaS platform

Director, Business Development (Global - US, Near Shore & Off Shore)

ABC FITNESS SOLUTIONS
03.2021 - 08.2022
  • Exceed monthly quota by over 25% for 18 months
  • Generate over $96 million in revenue
  • Average over 35% conversion rate from pipeline to close
  • Maintained 98% sales team attrition rate
  • Lead a team that adds an additional $8 million in monthly recurring revenue over 12 months
  • Launch and develop the company’s first internal inbound/outbound sales division with zero attrition and multiple internal promotions
  • Develop division SOPs, KPIs, and overall sales strategy
  • Lead a team of Business Development Representatives across the US, Canada, and the UK, ensuring sales targets are consistently met
  • Work collaboratively with marketing to leverage sales content and align efforts for increased revenue
  • Drive activity volume on prospecting efforts and current opportunities, improving pipeline coverage and conversion rates

Revenue Strategy Consultant

CALLBOX STORAGE
01.2019 - 08.2019
  • Develop, coordinate, and implement plans to identify and capture new market opportunities
  • Create strategic sales, marketing, and operations plans with top executives
  • Set objectives and identify methods to achieve growth goals

Business Development Consultant

VICIS HELMETS
03.2018 - 10.2018
  • Create detailed sales and marketing plans across multiple platforms
  • Determine marketing messages and integrate sales and marketing efforts to reach target markets

Founder/CEO

INTEGRITY MARKETING ASSOCIATES, LLC
05.2004 - 01.2018
  • Increase new business by 80%
  • Manage the marketing process from research and planning to execution and analysis
  • Develop and manage marketing budgets, sales forecasting, and product branding plans
  • Establish and grow target market share

Director of Southwest Region for Dallas FCA

THE FELLOWSHIP OF CHRISTIAN ATHLETES
01.2001 - 02.2004
  • Develop business and marketing strategies to grow FCA influence in the community
  • Manage marketing and operations budgets, reporting to board members
  • Build relationships with 56 middle and high schools to promote Fellowship of Christian Athletes

Education

Bachelor of Business Administration - Communications-TV/Radio

SOUTHERN METHODIST UNIVERSITY
Dallas, Texas

Skills

  • Sales strategy
  • Market analysis
  • Revenue forecasting
  • Contract negotiation
  • Customer relationship management
  • Business development

Accomplishments

Create and manage 'Red Bull Game Breakers,' the highest participatory event series in Red Bull’s history, increasing sales by $2 million within 30 days, Develop the Dallas Cowboys Practice Suite concept, exceeding earning potential by 200%, Lead interactive events for 'Little Big Shots,' raising over $700k for Big Brothers Big Sisters, Assist in developing 'Coaches Vue,' the first virtual recruiting software, securing the first contract with Texas Tech Athletics, Consult on the functional build-out of Bob Knight’s Fieldhouse, doubling advertising space compared to competitors, Launch the NFLPA plan for Take Stock Inventory, opening a $5 million annual revenue pipeline, Acquire exclusive rights worth $5 million annually for GAP14 to manufacture Beast Mode apparel, Plan and launch the first sports radio show for Voice America, the largest online internet radio station in the country, Acquire over $10 million in endorsement deals for PR clients

References

Available upon request

Personal Information

Title: Revenue Growth & Sales Executive

Timeline

Director, Business Development

CONSTRUCTABLE
09.2024 - Current

Director, Digital Business Development – North America

TECHNOGYM
08.2022 - 08.2023

Director, Business Development (Global - US, Near Shore & Off Shore)

ABC FITNESS SOLUTIONS
03.2021 - 08.2022

VP of Revenue Growth and Sales

COACHES VUE
12.2019 - Current

Revenue Strategy Consultant

CALLBOX STORAGE
01.2019 - 08.2019

Business Development Consultant

VICIS HELMETS
03.2018 - 10.2018

Founder/CEO

INTEGRITY MARKETING ASSOCIATES, LLC
05.2004 - 01.2018

Director of Southwest Region for Dallas FCA

THE FELLOWSHIP OF CHRISTIAN ATHLETES
01.2001 - 02.2004

Bachelor of Business Administration - Communications-TV/Radio

SOUTHERN METHODIST UNIVERSITY
Ace Gardner