Annika Croone-Driscoll
VP, Sales
St. Petersburg,FL
Summary
Elite individual contributor driving $20M+ revenue in enterprise data, loyalty program sales. Specializes in new logo acquisition with Fortune 500 clients, managing complex 6-12 month sales cycles with average deal sizes of $600K-$900K. Expert in C-suite relationship building, consultative selling, and navigating multi-stakeholder enterprise decision processes. Proven track record of consistently exceeding quotas across multiple market conditions.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Vice President, Sales
Affinity Solutions
01.2020 - 02.2025
- Generated $20+ million in enterprise revenue through strategic data partnerships with average deal sizes of $600K-$900K+
- Cultivated and maintained C-suite relationships while managing complex 6-12 month sales cycles with enterprise clients including Fanatics, GSTV, iSpot.tv & Annalect
- Spearheaded new logo acquisition in travel vertical, securing enterprise accounts including Booking.com, Zartico & Datafy
- Achieved consistent revenue growth through strategic account expansion, maintaining 95%+ retention rate on multi-year contracts
- Leveraged consultative selling approach to navigate multi-stakeholder decision processes and deliver customized data solutions
- Collaborated with senior management to develop strategic initiatives and long term goals
- Identified opportunities to improve business process flows and productivity, such as standardized data samples
- Awarded merit increases based on performance
Senior Sales Director, Agency Services
Acxiom Corporation
01.2013 - 01.2020
- Drove enterprise data sales to top-tier agencies managing $12M+ annual territory with average deal sizes of $700K-$1.2M
- $6M three-year global enterprise deal with Publicis Spine through 14-month strategic sales process
- President's Club winner FY 2016 (127% of annual goal; 1 of 35 global honorees) closing 8 major enterprise deals
- Executed strategic product launches generating $3.5M+ qualified pipeline through targeted agency roadshows
- Secured competitive wins against major data providers, acquiring JetBlue ($800K) and A+E Networks ($1.1M) in first year
- Collaborated with product and marketing teams to develop go-to-market strategies, contributing to 40%+ revenue growth in Advanced TV segment
Vice President, Client Services
Startle.com (Forbes Travel Guide)
01.2012 - 01.2013
- Served as product expert and key liaison between Startle.com/Forbes Travel Guide and Forbes Media sales teams
- Brokered exclusive partnership with American Express Corporate Card mid-market group
- Drove luxury brand sales across automotive, banking, spirits, retail, and jewelry sectors
- Managed strategic accounts: Patron, Absolut, Mercedes-Benz, Rolls Royce, MasterCard, American Express
Senior Account Manager, Online Advertising & Digital Out-of-Home
Reuters.com (Thomson Reuters)
01.2008 - 01.2011
- CEO Circle winner 2010 (157% of annual goal, $3.2M; sole U.S. honoree) closing 5 enterprise deals averaging $640K
- Ranked #2 for 2009 online and OOH digital revenue bookings with 7 major client acquisitions totaling $2.8M
- Surpassed 2008 sales goals by 125%; awarded "Exceeds Expectations" through strategic territory management
- Managed complex 10-12 month sales cycles with Fortune 500 clients, maintaining 35%+ win rate in competitive situations
- Initiated product expansion programs for strategic clients, generating additional $1.2M in upsell revenue
- Key enterprise clients: Verizon Wireless ($900K), Bank of America ($1.1M), FedEx ($750K), Mercedes-Benz ($650K)
Interactive Sales Manager
Rodale Inc.
01.2006 - 01.2008
- Exceeded annual goal by June; reached 170% of target for July-Dec 2007 ($2.8M)
- Developed integrated online/print programs and trained sales teams
- Managed agency relationships with top firms: Moxie, PHD, Mediaedge: CIA, Digitas, Avenue A/Razorfish
- Key clients: Delta, Reebok, New Balance, Discovery Channel, JetBlue, American Express
Education
Bachelor of Science - Human and Organizational Development
Vanderbilt University
Nashville, TNSkills
- Enterprise Sales Expertise
- Fortune 500 Account Acquisition
- C-Suite Relationship Building
- Complex Deal Structuring & Negotiation
- Multi-Stakeholder Sales Process
- Competitive Positioning
- Critical thinking
- New Logo Revenue Generation
- Upsells & Renewals
- Claricom
- Salesforcecom
- CBInsightscom
- AI Certifications
Affiliations
- Advertising Women of New York
- International Advertising Association
- Acxiom Women LEAD
- CANNES, RampUp, Advertising Week, Internet Week, Social Media Week, OMMA, OPA, Programmatic I/O, ANA Masters of Marketing
Certification
- AI Certification - Google AI Essentials - Coursera
- AI Certification - Vanderbilt University Generative AI Leadership and Strategy - Coursera
Timeline
Vice President, Sales
Affinity Solutions
01.2020 - 02.2025
Senior Sales Director, Agency Services
Acxiom Corporation
01.2013 - 01.2020
Vice President, Client Services
Startle.com (Forbes Travel Guide)
01.2012 - 01.2013
Senior Account Manager, Online Advertising & Digital Out-of-Home
Reuters.com (Thomson Reuters)
01.2008 - 01.2011
Interactive Sales Manager
Rodale Inc.
01.2006 - 01.2008
Bachelor of Science - Human and Organizational Development
Vanderbilt University
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