Achala NIlan Ganegoda
Coquitlam,BC
Summary
Creative Marketing Specialist with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
13
13
years of professional experience
Work History
Marketing Associate
NCS International Co. (Subsidiary of Guillevin International Co.)
Coquitlam, BC
06.2023 - Current
- Worked as Marketing Associate for three holding companies under NCS International Co.: Noramco, National Cable Specialists, and TransCanada Electro.
- Developed and launched successful marketing campaigns to boost product awareness.
- Created engaging content for websites and social media platforms.
- Supported digital marketing initiatives, including paid search ads.
- Designed promotional materials such as brochures and flyers.
- Managed and optimized website content using WordPress.
- Coordinated events to promote products and services at trade shows and conventions.
- Maintained and updated a 17,000-customer database for promotional activities.
- Developed and executed email campaigns to engage customers and generate leads.
- Monitored industry trends and gathered competitive intelligence.
- Presented insights and recommendations to management and executive leadership.
- Created visual reports to share social media and Google Analytics data.
- Proposed service and product strategies based on marketing data analysis.
- Implemented and maintained a cloud-based work management platform (Monday.com) to enhance project management and collaboration.
Assistant Marketing Manager
Star Globalfoods
06.2019 - 11.2022
- Worked with the management team to oversee and monitor marketing strategy.
- Developed social media marketing strategies to help brand the company and increase sales.
- Tracked, analyzed, and reported on marketing program results.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Prepared marketing campaign budgets with finance personnel.
- Collected and analyzed market research data for use in forecasting.
- Measured and reported the performance of digital campaigns to assess against goals, ROIs, and KPIs.
Marketing Executive
Star Dogs
01.2017 - 05.2019
- Planned advertising campaigns for online, print and other mediums.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Used editing and graphic design tools to create content and visuals for social channels.
- Increased company awareness by managing and improving SEO program.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Established and maintained working relationships with clients and media representatives.
Marketing Trainee
Star Dogs
05.2016 - 12.2016
- Maintained marketing database to keep customer and prospect files up to date.
- Created daily social media posts to build a robust brand presence on Facebook and Instagram.
- Generated sales and exposure by providing relevant product information.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Created graphical illustrations to share market research insights.
Computer Lab Assistant
Bellevue University
Omaha, NE
06.2011 - 05.2014
- Assisted faculty and students with using computer software and hardware.
- Conducted regular maintenance on computers and performed frequent software backups.
- Installed and performed minor repairs to hardware, software or peripheral equipment.
Education
BBA - Bachelor of Business Administration And Marketing
Bellevue University
Bellevue, NE USA 05.2014
Advanced Certificate - Business Management
National Institute of Business Management (NIBM)
Colombo, Sri Lanka10.2010
Associate - Digital Marketing
Meta Blueprint
09.2022
Professional Certificate - Google Data Analytics
Goolge
11.2022
Certification - Google Ads Search Certification
Google
07-2024
Certification - SEO Fundamentals Certification
SEMrush Academy
07-2024
Skills
- Campaign Management
- CRM
- Budget Forecasting
- Marketing Strategy Development
- Adobe Creative Cloud (Photoshop, Illustrator and Premiere Pro)
- Google Analytics
- Meta Pixel
- SEO and SEM
- Social Media Marketing
- WiX, Shopify, and WordPress
- Microsoft Office 365
- Data Analysis
- Team Player
- Detail-Oriented
- Time Management
Languages
English
Full Professional
Sinhala
Native/ Bilingual
Timeline
Marketing Associate
NCS International Co. (Subsidiary of Guillevin International Co.)
06.2023 - Current
Assistant Marketing Manager
Star Globalfoods
06.2019 - 11.2022
Marketing Executive
Star Dogs
01.2017 - 05.2019
Marketing Trainee
Star Dogs
05.2016 - 12.2016
Computer Lab Assistant
Bellevue University
06.2011 - 05.2014
BBA - Bachelor of Business Administration And Marketing
Bellevue University
Advanced Certificate - Business Management
National Institute of Business Management (NIBM)
Associate - Digital Marketing
Meta Blueprint
Professional Certificate - Google Data Analytics
Goolge
Certification - Google Ads Search Certification
Google
Certification - SEO Fundamentals Certification
SEMrush Academy
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