Designed and distributed branded business cards, increasing group visibility and securing future performance opportunities.
Promoted group performances through direct audience engagement, word-of-mouth marketing, and storytelling with music.
Expanded the group's presence online by posting performance videos and promotional content on social media.
Represented the group at community festivals, cultural celebrations, and private events, building strong relationships and expanding visibility.
Collaborated with local artists to assist with recording sessions, cross-promoting music projects that boosted visibility for both the group and partner musicians.
Musician & Group Representative
Mariachi Alegría De La Vida
01.2018 - 01.2022
Performed and promoted the group at major community events, including the OC Fair, Latina's Art Festival, Gloria's Restaurant events, South Gate Police Department Toy Drive, and the annual Santa Cecilia Festival in Boyle Heights.
Supported event marketing by engaging with diverse audiences, distributing branded business cards, and assisting directors with promotional efforts on social media and in person.
Strengthened the group's visibility by building community connections and representing the ensemble both on and off stage.
Education
Bachelor of Science - Business Administration – Focus in Healthcare, Minor: Marketing
California State University, Los Angeles (CSULA)
Los Angeles, CA
06-2026
Skills
Marketing & Promotion: Group branding, event promotion, flyer distribution, business card distribution, social media engagement, cross-promotion with local artists, audience outreach
Creativity: Graphic design, video content creation for social media, music performance & cultural storytelling
Communication: Public speaking through live performances, networking with diverse audiences, bilingual (English & Spanish)
Event Experience: Representing groups at community festivals, private events, university concerts, and cultural celebrations; collaborating with organizers to support event promotion
Teamwork & Leadership: 8 years collaborating with diverse groups in live performance settings; coordinating rehearsals and assisting in event organization
Technical: Familiarity with digital platforms for promotion (Instagram, Facebook, TikTok, YouTube); basic recording/production experience through artist collaborations