Ada Rodriguez
Miami,FL
Summary
Dynamic and results-oriented Regional Account Manager with over a decade of expertise in crafting and implementing effective media strategies across Latin America and the U.S. Demonstrated ability to convert marketing objectives into data-driven omnichannel plans, consistently achieving measurable ROI for global brands. Proficient in coordinating digital media initiatives, ad serving, reporting, and utilizing competitive data tools to drive performance. Recognized for leadership in team management, workflow optimization, and delivering tailored client solutions within fast-paced, multicultural environments.
Overview
17
17
years of professional experience
Work History
Treasury Analyst
BAL (Part of Bailleres Group)
06.2012
- Supported corporate treasury operations including cash flow management, budget forecasting, and expense tracking.
- Prepared executive reports on financial transactions and investment performance.
- Ensured transactional accuracy and resolved discrepancies across payment systems.
Regional Account Manager
Wavemaker | Mindshare | GroupM | EssenceMediacom
11.2012 - Current
- Built integrated regional strategies and omnichannel media plans for clients such as Lavazza, Haribo, Hasbro, American Airlines, Pringles, Booking.com, Pandora, and COTY across Mexico, Colombia, LATAM, and the U.S.
- Directed digital coordination efforts, including trafficking, ad serving setup, reporting integration, and cross-platform analytics.
- Translated complex marketing objectives into actionable insights, surpassing KPIs and ROI benchmarks.
- Managed full campaign lifecycle: strategic planning, implementation, creative delivery, reporting, and post-buy analysis.
- Mentored a high-performing team of Account Executives, optimizing internal workflows and quality of delivery.
- Implemented robust quality control systems across TV, Print, OOH, and Digital to ensure flawless execution.
- Collaborated closely with client services and cross-functional teams to streamline communication and campaign approvals.
- Applied audience segmentation and competitive tools for enhanced targeting and performance optimization.
- Played a key role in modernizing reporting processes using data visualization and analytics platforms.
Claims Analyst
AIG
07.2008 - 02.2010
- Handled complex international insurance claims across various categories (fire, public liability, logistics).
- Partnered with underwriters and account teams to align coverage and risk assessments with client policies.
- Maintained precise documentation and timely client communications throughout the claims process.
Education
B.S. - Actuarial Science
Universidad Nacional Autónoma de México (UNAM)
08.2025
Skills
- Regional & Global Media Strategy
- Omnichannel Campaign Execution
- Client Services & Stakeholder Coordination
- Digital Media Planning & Ad Serving
- Reporting & Competitive Analysis
- Data Tools: IBOPE, ComScore, K2, Euromonitor, Admetrics
- Platforms: Google Analytics, Social Media, MRI, Clear Decisions
- Team Leadership & Cross-Market Collaboration
- Budget Management & Forecasting
- Contract Negotiation & Vendor Management
- Markets: LATAM, US
- Microsoft Excel proficiency
- Teamwork and collaboration
- Time management
- Attention to detail
- Multitasking
- Problem-solving abilities
- Organizational skills
- Strategic planning
Timeline
Regional Account Manager
Wavemaker | Mindshare | GroupM | EssenceMediacom
11.2012 - Current
Treasury Analyst
BAL (Part of Bailleres Group)
06.2012
Claims Analyst
AIG
07.2008 - 02.2010
B.S. - Actuarial Science
Universidad Nacional Autónoma de México (UNAM)
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