Adam Asher
Larchmont
Summary
Experienced Sales Professional with a track record for explosive growth and an enthusiastic attitude. Instrumental in launching brands and closing cornerstone accounts while maintaining a loyal customer base. An expert communicator with an excellent ability to create and maintain relationships and a keen understanding of the customer's needs.
Overview
16
16
years of professional experience
Work History
Northeast Regional Manager
Jackson Family Wines
New York
04.2024 - Current
- Oversee sales and distribution for the wine division within the Jackson Family Wines Portfolio, covering six states and over 12 brands.
- Develop and execute sales strategy in conjunction with distributor partners across the northeast.
- Manage distributor relationships through strategic communications and touchpoints including dedicated Jackson Family divisions in New York and Boston.
- Responsible for pricing and programming strategy and implementation to advance company priorities.
- Organize and execute surveys and market blitzes throughout the northeast.
Regional Manager New York/New Jersey
Jackson Family Wines
New York
06.2023 - 04.2024
- Oversaw sales and distribution for some of the country's top selling wines including Kendall Jackson for New York and New Jersey.
- Develop and execute sales strategy in conjunction with distributor partners.
- Manage distributor relationships through strategic communications and touchpoints.
- Responsible for pricing and programming strategy and implementation to advance company priorities.
- Launched innovation projects from Kendall Jackson and other wine brands.
- Organize and execute surveys and market blitzes throughout the northeast.
New York State Area Sales Manager
Evaton Inc
New York
04.2019 - 06.2023
- In charge of multi-divisional Distributor Management: Serves as the liaison between Evaton and Southern Glazer's New York within Sapphire and Signature Divisions.
- Developed and executed sales strategy in conjunction with distributor partners.
- Launched Kylie Minogue wines in the U.S. market selling over 1,000 cases in year one.
- Create and develop incentive programming for On and Off Premise sales teams.
- Coordinate pricing across all brands in Evaton's portfolio of wines.
- Achieved double digit growth on priority brands over the course of three consecutive years.
- Laser focus on driving profit through strategic product focus and management while maintaining volume in revenue.
- Develop and maintain relationships with key accounts including 67 Wines, HB Wines, WineExpress.com, Wine.com, Italian Wine Merchants and Stew Leonard's.
NY/NJ Sales Manager
Domaine Bousquet
New York
05.2018 - 04.2019
- Ran sales operations for Domaine Bousquet winery in New York and New Jersey focused on maximizing distribution in key markets for the business.
- Achieved 23% sales growth within the first six months of employment.
- Secured flagship accounts within a matter of months including In Good Company Hospitality Group, BevMax and Ambassador Wine and Spirits.
- Forged buzzworthy relationship for social virality with the Doughnut Project.
- Responsible for meeting sales goals in NY Metro area for entire portfolio.
- Managed relationships with distributors and key accounts in on and off premise.
- Created and developed new opportunities in market for Domaine Bousquet products.
Wine and Spirits Consultant
Opici Family Distributing
New York
10.2012 - 04.2018
- Cultivated a million-dollar territory from scratch to deliver on sales and distribution goals of all Opici products throughout metro New York with 125 accounts split between On and Off Premise.
- Developed new business relationships across Manhattan, Brooklyn, and Westchester through cold calling and maintenance of consistent sales pipeline.
- Continuously maintained consistent growth every year in revenue, accounts sold, cases sold, and new accounts opened.
- Developed relationships with some of New York's most respected accounts including Rockefeller Center, David Burke Kitchen, WineExpress.com, and Charlie Palmer's Steak House at the Archer Hotel.
- Maintained a leadership position in average case sale value with $20 above the company's mean.
Account Manager
Yext Inc.
New York
10.2009 - 10.2010
- Worked on a small team to maintain customer satisfaction and retention through strong account management and implementation skills.
- Identifying and soliciting new business through cold calling. Prospected potential clients and developed relationships with small businesses nationwide.
- Responsible for meeting sales quotas of all Yext products.
- Responsible for servicing customer service needs of Yext clients in all departments.
Education
WSET Level 2 Intermediate Certificate - Wines and Spirits
Wine & Spirits Education Trust
01.2018
Bachelor of Arts - English, Concentration in Journalism
University of Delaware
01.2008
Skills
- Full-Cycle Sales Fluency
- Quota Ownership & Revenue Accountability
- Account Management, Expansion & Retention
- Deal Strategy & Negotiation
- New Product & Market Launches
- Executive-Level Communication & Stakeholder Management
- CRM & Sales Tools (Salesforce-adjacent platforms, Provi, SevenFifty)
- Data & Performance Analysis
Websites
Awards And Activities
- William P. Frank Scholarship - Merit based award for journalists from Delaware
- Brother in the Alpha Epsilon Pi fraternity
- 20+ years recreational guitar player
- Creative writer and competitor in several screenplay competitions
- Completed level 2 Upright Citizens Brigade improv comedy course
Qualifications Summary
- Strategic Planning
- Prospecting Expert
- Profitable Budget Management
- Radio and General Media Experience
- Cross Departmental Collaborator
- Creative Communicator
Timeline
Northeast Regional Manager
Jackson Family Wines
04.2024 - Current
Regional Manager New York/New Jersey
Jackson Family Wines
06.2023 - 04.2024
New York State Area Sales Manager
Evaton Inc
04.2019 - 06.2023
NY/NJ Sales Manager
Domaine Bousquet
05.2018 - 04.2019
Wine and Spirits Consultant
Opici Family Distributing
10.2012 - 04.2018
Account Manager
Yext Inc.
10.2009 - 10.2010
WSET Level 2 Intermediate Certificate - Wines and Spirits
Wine & Spirits Education Trust
Bachelor of Arts - English, Concentration in Journalism
University of Delaware