Adam Borson
Cannabis Business Leader
Chicago,IL
Summary
Results driven cannabis executive with 15+ years of experience in leading teams, operations, and new market development. Focused on elevating cannabis companies and improving lives.
Overview
6
6
years of post-secondary education
Work History
Director of Sales and Marketing
Republic Brands
Chicago, IL
- www.republicbrands.com www.ocbusa.com
- Responsible for developing the sales and marketing foundations and initiatives for the world’s leading rolling paper company to enter the cannabis channel on an interim basis
- Created the OCB Comprehensive Training Program currently utilized for Cresco’s dispensaries nationally to educate on OCB’s history, product lines and selling tactics
- Procured Preroll Partnership with Starwater Group bringing 50,000 OCB cones to newly legalized New York market
- Developed strategic sales plan including market sizing, GTM planning, budgeting & forecasting, sales processes, joint business plans, sales enablement materials and organizational structures
- Created OCB Influencer Boxes to build influence with cannabis businesses and professionals on social media OCB Expert Box #1 OCB Expert Box #2
- Developed marketing and promotional programs including OCB’s Expert Community Program, Rewards Program and Seasonal Promotions
VP of Sales
BioTrack
Royal Oak, MI
- www.biotrack.com www.cannalytics.io
- Lead a team of six sales professionals for one of the largest Cannabis Software and Analytics companies
- Responsible for $16M P&L and 2,000+ accounts including strategic planning and new market expansion
- Exceeded 2022 Q1 targets by 83% and grew new monthly recurring revenue from $45k to $150k
- Launched new BI tool Cannalytics, bringing proprietary customer, product, and market insights to 1,000s of dispensaries
- Building relationships with 1,oo0’s of cannabis operators, integration partners and trade organizations nationally
- Enhanced the sales process through targeted customer outreach, sound SOP’s and investments in automation
- Successfully entered New Mexico’s recreational market 4/22 with 300+ operators, securing over 80% market share
General Manager
Hayat Cannabis
Hazel Park, MI
- www.hayatcannabis.com
- Hired as Employee #1 to build out team and strategic plan for a multimillion dollar vertical cannabis organization
- Led a team of 40+ employees overseeing a vertically integrated operation with cultivation, extraction and retail
- Obtained eight medical and recreation licenses for each department through proper regulatory bodies like the MRA
- Developed overall sales strategy, team and pipeline with local and national companies
- Led the Provision Route-to-Market, managing multiple areas of retail operations, new product development and securing vendor partnerships with THC and CBD companies
- Launched our Lab Service Business which includes toll processing, bulk sales, remediation and white labeling, driving $200,000+ in revenue within first two months of operations
- Procured strategic partnerships with suppliers globally for capex, manufacturing supplies and finished components
National CBD Sales Director
Phivida Organics
San Diego, CA
- Www.hempvidaplus.com www.feeloki.com
- Oversaw and launched Vida+, a premium line of CBD tinctures and capsules along with launching OKI beverages
- Led a team of four and was responsible for all aspects of the business including sales, marketing, and operations
- Procured and negotiated deal with online supplement leader Natural Partners, projecting $2M annual revenue
- Developed sales channels directly to healthcare practitioners resulting in over 100 new wholesale accounts
- Partnered with Health Products Distributors on QTaneous, the first topical hemp product with DMSO
- Organized and presented to thousands of customers at medical schools, trade shows, and board approved webinars
- Created customer loyalty programs including affiliate, military, and subscription-based programs
Strategic Business Development Partner
Quidel
San Diego, CA
- www.quidel.com
- Managed over a dozen new medical device lines with three direct reports to ensure financial success and adapt to changing market conditions
- Partnered with Bill and Melinda Gates Foundation on a $20M project to develop HIV diagnostics in rural African regions
Senior Operations Analyst/MBA Intern
Thermo Fisher
San Diego, CA
- Www.thermofisher.com
- Oversaw operations' $300M budget and coordinated to drive efficiencies and growth while mitigating risks
Commercial Real Estate Broker
Income Property Organization
Bloomfield Hills, MI
- www.incomepo.com
- Represented clients on acquisitions and dispositions for the largest private multi-family brokerage firm in Michigan
- Sold over $20 million of commercial real estate properties
- Created the Self-Storage Division resulting in one of the largest self-storage transactions of 2007 valued at $3.15M
- Negotiated six and seven figure deals within 92% of listing z
Education
MBA -
Indiana University
Bloomington 08.2010 - 05.2012
Bachelor of Arts - Economics
University of Michigan
Ann Arbor, MI 08.2001 - 05.2005
Accomplishments
- Sales: Millions in generated revenue throughout career
- Leadership: Built and led teams on cannabis and healthcare product lines and launches
- Cannabis Webinar: www.crowdcast.io/e/csoma-cbd-webinar
- Licensing: Received eight grow, processing and retail licenses
- P&L: Built and managed $300M+ budgets
- Certification: METRC adam.borson@gmail.com (248) 255-2238 www.linkedin.com/in/adamborson/
- Product Management: Launched Sofia instruments, now used for Covid rapid testing
- Product Management: Launched Cannalytics for Dispensaries www.cannalytics.io
- Business Development: Built partnerships with prominent companies and organizations
- Public Speaking: Presented to 1,000’s on cannabis
- Partnered with CSOMA https://csomaonline.org/, CNDA https://www.calnd.org/, MITA https://mita-az.org/, SpringBig https://www.springbig.com
- Price is Right winner
Timeline
MBA -
Indiana University
08.2010 - 05.2012
Bachelor of Arts - Economics
University of Michigan
08.2001 - 05.2005
Director of Sales and Marketing
Republic Brands
VP of Sales
BioTrack
General Manager
Hayat Cannabis
National CBD Sales Director
Phivida Organics
Strategic Business Development Partner
Quidel
Senior Operations Analyst/MBA Intern
Thermo Fisher
Commercial Real Estate Broker
Income Property Organization
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