Summary
Overview
Work History
Education
Skills
Awards
Social - Linkedin
Brands
Timeline
Adam Callow

Adam Callow

Laguna Beach,CA

Summary

Experienced marketing advisor with expertise in relationship management, strategic planning, and customized solutions. Excels in fostering team wins and cultivating long-term partnerships through effective communication. Proven track record of leveraging analytical skills and adaptability to consistently meet dynamic company goals and drive business success.

Overview

15
15
years of professional experience

Work History

CLIENT PARTNER LEAD (Remote)

Method 1
06.2020 - Current
  • Account Lead for the Elijah Craig Bourbon account overseeing $14M in budget across annual programs for Digital, Social, TV, Print, Retail, Sweepstakes, and Experiential channels
  • Facilitated 30% in brand in growth over 4 years, overtaking key competitor
  • Partnered with PGA of America, Ryder Cup, and Pebble Beach for annual Brand Activations
  • Oversaw recurring Old Fashioned Week event, growing account participation to over 10K restaurants and bars
  • Developed strategy for successful launch of new campaign rollout that included new TV spots, social campaign, influencers, website, photo asset shoot, and in-store materials
  • Negotiated partnerships with professional athletes and media personalities
  • Orchestrated team of cross-functional specialists (account, project management, media, creative, strategy, programming, and production)

VP DIRECTOR OF CLIENT SERVICE

Kindred Wolf
03.2017 - 01.2019
  • Marketing agency start-up specializing in brand identity, package design, consumer research, strategic planning, tactical activation, web development, analytics, sales tools, trade show materials and support
  • Roles: client relationships, account management, creative brief development, new business, financial oversight, project management, recruitment, training, mentoring direct reports, cross-functional team leadership
  • Key accomplishments: in 18 months, grew office from 3 employees to 15, generated $1.75MM in client revenue, increased client portfolio from 2 to 7, received critical acclaim from trade press as 'the real marketing agency' in the category

GROUP ACCOUNT DIRECTOR

Walton-Isaacson
10.2015 - 09.2016
  • Oversaw full account group across 6 brands as the head of the Beam-Suntory and Tony Roma's accounts
  • Brands: Knob Creek, Cruzan Rum, Basil Hayden's, Courvoisier, and Tony Roma's
  • Strategy development, consumer research, storytelling workshops, promotions, events, sweepstakes, TV/Video production, cross-channel marketing campaigns (e-mail, social, native, website (dev & design), advertising, collateral, SEM
  • Key accomplishments: launched an innovative grocery product for mass-market distribution, repositioned Knob Creek and Basil Hayden's, activated the highly successful Knob Creek 'Camp Out' brand experience, pitched and won Constellation Brands' Woodbridge and Meomi wines accounts

VP ACCOUNT DIRECTOR

Energy BBDO
01.2012 - 10.2015
  • Directed 3 teams on Bayer Consumer Care account: Alka-Seltzer, Phillips' Digestive Health, and Dr. Scholl's for North America marketing
  • Developed and launched detailed tactical plans with cross-client brand teams
  • Built creative briefs and managed the creative process from start to finish (briefing, reviews, input, revisions, approvals, production, execution)
  • Orchestrated client workshops on brand architecture, brand vision, and war gaming
  • Crafted and submitted Effie case study that won Finalist distinction for Alka-Seltzer Plus campaign that moved the brand from #5 to #2 in category sales

ACCOUNT DIRECTOR

SCOUT Marketing
09.2010 - 01.2012
  • Managed the accounts of Farm Rich frozen appetizers, SeaPak frozen seafood, and Gannett Media Corporate
  • Maintained up-to-date knowledge of industry trends and best practices, offering valuable insights to clients seeking competitive advantages.

Education

Mini MBA - Marketing Brand Management

Marketing Week/Ritson, Remote
06-2023

Bachelor of Science - Mass Communications

Minnesota State University-Moorhead, Moorhead, MN

Professional Certification - Digital Marketing

University of Vermont, Burlington, VT
03.2017

Skills

  • Critical thinking
  • Creative solutions
  • People mentorship
  • Campaign management
  • Strategic development
  • Cross-functional leadership
  • Partner oversight

Awards

  • Effie
  • MM&M Gold

Social - Linkedin

linkedin.com/in/adam-j-callow

Brands

Elijah Craig Bourbon

Basil Hayden Whiskey

Wolverine Shoes

Knob Creek Bourbon

Alka-Seltzer

Flintstones Vitamins

Dr. Scholl's

PowerBar

Sara Lee

Tombstone Pizza

California Pizza Kitchen

Nestle/Butterfinger

Hormel Chili

Timeline

CLIENT PARTNER LEAD (Remote) - Method 1
06.2020 - Current
VP DIRECTOR OF CLIENT SERVICE - Kindred Wolf
03.2017 - 01.2019
GROUP ACCOUNT DIRECTOR - Walton-Isaacson
10.2015 - 09.2016
VP ACCOUNT DIRECTOR - Energy BBDO
01.2012 - 10.2015
ACCOUNT DIRECTOR - SCOUT Marketing
09.2010 - 01.2012
Marketing Week/Ritson - Mini MBA, Marketing Brand Management
Minnesota State University-Moorhead - Bachelor of Science, Mass Communications
University of Vermont - Professional Certification, Digital Marketing

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Adam Callow