Adam Castaldo
Digital Marketing
Folsom,CA
Overview
21
21
years of professional experience
7
7
years of post-secondary education
Work History
STRATEGIC MARKETING MANAGER
Qorvo
07.2023 - Current
- Selected to drive Qorvo’s brand growth in Power Management in alignment with company diversification initiatives.
- Direct marketing efforts to grow QSPICE® adoption, helping to establish the simulator as a leading tool in the industry.
- Apply ABM and brand awareness tactics to simultaneously generate valuable leads and maximize portfolio visibility. Tripled quarterly web traffic in the first year compared to pre-arrival levels.
- Led the team in building a robust, diverse technical content pipeline, spanning articles, videos, white papers, blogs, webinars, podcasts, and speaking engagements.
- Leverage technical expertise to ensure content accuracy and position Qorvo as a thought leader and trusted design partner.
- Led the go-to-market strategy for silicon carbide (SiC) product launches, highlighted by a solid-state circuit breaker campaign that built a strong opportunity pipeline.
- Daily work in systems like Monday.com, ChatGPT, Marketo, Microsoft CoPilot, Anyword, Jira, Wrike, Seismic, and PlayPlay.
DIGITAL MARKETING PROGRAM MANAGER
Texas Instruments, Analog Power Products
10.2015 - 06.2023
- Finalist (2018) for TI’s Raj Gupta Marketing Excellence Award, recognizing innovation, execution, and leadership in marketing.
- Drove digital marketing initiatives for two >$1B power management business units spanning multiple product lines.
- Developed and optimized multi-channel promotion strategies—including email, paid media, PR, search, and social—for numerous product launches annually.
- Collaborated on wireframes for product portfolio web pages, refreshed quarterly to improve SEO and optimize based on analytics insights (Google Analytics, Spotfire, Decibel).
- Served as the digital marketing steward for SIMPLE SWITCHER® and SWIFT™ brands, sharpening brand concepts, correcting dilution, and guiding successful extensions into new categories.
- Partnered with content marketing peers and subject matter experts to manage business-unit content pipelines and ensure promotion through the appropriate channels; leveraged product marketing engineer background to strengthen technical storytelling.
- Used tools such as Percolate, Monday.com, Knak, Oracle Content Marketing, Jira, and Adobe Experience Manager to organize workflows and streamline content creation.
SR. PRODUCT MARKETING ENGINEER
Texas Instruments, SIMPLE SWITCHER
01.2012 - 09.2015
- Marketing lead for SIMPLE SWITCHER® regulator roadmap and product launches, shaping portfolio direction and go-to-market execution.
- Led automotive strategy for the product line, collaborating with Sales worldwide to grow revenue by 267% from 2012 to 2016.
- Owned strategy and execution of the 2014 Synchronous SIMPLE SWITCHER® launch, the most content- and collateral-rich campaign in the brand’s history to that point, featuring numerous videos, guides, and technical literature pieces.
- Shaped web marketing strategy positioning SIMPLE SWITCHER as the go-to solution for non-power experts; supported execution through new website architecture, distributor portals, and SEO.
SR. PRODUCT MARKETING ENGINEER
Texas Instruments, Central Marketing
01.2011 - 01.2012
- Introduced a 100V synchronous converter family for industrial applications, meeting new product revenue, customer count, and gross margin milestones in year one.
- Recognized the automotive market opportunity and drove AEC-Q100 qualification efforts for commercially released products.
- Developed presentations and delivered worldwide training to educate sales teams and distribution partners on products and validate new ideas.
SR. PRODUCT MARKETING ENGINEER
National Semiconductor, Infrastructure Power Products
03.2009 - 01.2011
- Defined and launched multiple non-synchronous, synchronous, and linear regulators, creating supporting collateral including product presentations, demo videos, and competitive analyses.
- Identified new growth markets—Smart Grid, Automotive ADAS, and Infotainment—and developed product and solution roadmaps to enter and lead those segments.
- Partnered with technical sales and FAEs to close high-volume and strategic opportunities across the product portfolio.
BUSINESS MARKETING ENGINEER
National Semiconductor, Custom Solutions
06.2004 - 03.2009
- Leveraged business intelligence tools (Cognos, Business Objects) to implement strategy driving higher gross profit margins and average sales prices (ASPs).
- Managed pricing, forecasting, product lifecycle, opportunity tracking, and collateral creation for diverse products across Telecom, Audio, Custom ASIC, Microcontrollers, and Bluetooth Wireless business units.
Education
MBA -
Santa Clara University
Santa Clara, CA 09.2005 - 06.2008
Bachelor of Science - Electrical Engineering
University of California - Davis
Davis, CA 09.1999 - 06.2003
Skills
- Go-to-Market Strategy & Campaign Management
- Account-Based Marketing (ABM)
- Digital Marketing (SEO, SEM, Email, Social, Paid Media)
- Competitive Analysis & Positioning
- Collateral Development (white papers, videos, webinars, blogs)
- Marketing Automation & Martech Tools (Percolate, Mondaycom, Knak, Oracle CM, AEM, Anyword, PlayPlay)
- Analytics & Reporting (Google Analytics, Spotfire, Decibel)
- Cross-Functional Collaboration & Team Leadership
Timeline
STRATEGIC MARKETING MANAGER
Qorvo
07.2023 - Current
DIGITAL MARKETING PROGRAM MANAGER
Texas Instruments, Analog Power Products
10.2015 - 06.2023
SR. PRODUCT MARKETING ENGINEER
Texas Instruments, SIMPLE SWITCHER
01.2012 - 09.2015
SR. PRODUCT MARKETING ENGINEER
Texas Instruments, Central Marketing
01.2011 - 01.2012
SR. PRODUCT MARKETING ENGINEER
National Semiconductor, Infrastructure Power Products
03.2009 - 01.2011
MBA -
Santa Clara University
09.2005 - 06.2008
BUSINESS MARKETING ENGINEER
National Semiconductor, Custom Solutions
06.2004 - 03.2009
Bachelor of Science - Electrical Engineering
University of California - Davis
09.1999 - 06.2003
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