Adam Castle

• Covered for a multitude of diverse cultures and socioeconomic backgrounds.
• Quick to adapt and modify planned lessons to the needs of the students.
• Implemented conflict resolution strategies to manage student disputes.
• Strong communication skills with administration, counselors, and other educators.
• Effective time management and organizational skills.
• A high level of problem-solving skills is required to provide complex solutions in a shortened time frame.
• Comfortable with public speaking to 30-plus students and school administration.
• Utilized various teaching methods including lectures, hands-on activities, multimedia presentations and more.
• Fostered a positive learning environment that promoted mutual respect.

• Company Overview: A PR agency based in New York, offering remote work.
• Analyzed prerelease music.
• I have written full-length album reviews for debuting artists.
• Wrote copy for client advertising campaigns.

• I wrote and emailed pitch letters to media outlets.
• Produced social media content with high engagement.
• Set up interviews.
• I wrote press releases.
• Adhered to a style guide.
• Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
• Implemented strategies to take advantage of new opportunities.
• Analyzed key performance indicators to identify effective strategies.
• Assisted with event planning, support and execution of virtual and in-person engagements.

The program had students provide massive projects for real companies looking for innovative ideas.

Stuttgarter Zeitung: Content Creator.

• Conducted keyword research to guide content creation and optimize reach.
• Produced high-quality video content for Instagram, resulting in an increase in follower count.
• Devised processes for using research data to identify and capitalize on advertising opportunities.
• Created engaging, brand-relevant content for social media channels.
• Provided guidance on how best to use different types of digital media within a project.

Gibbon: Marketing.

• Built research instruments and drafted questions for digital, traditional, and in-person surveys.
• Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
• Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
• Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
• Developed and used specific methodologies for collecting and analyzing marketing data.

Southwest German Media Holding: Product Development

• Assisted with setting up systems for tracking project progress and milestones.
• Evaluated competitor offerings to gain insight into possible improvements for our own products.
• Compiled detailed documentation related to product specifications, performance metrics, and other relevant information.
• Developed marketing strategies based on corporate objectives and market trends.

I also volunteered to produce a show for their college radio; however, as it was getting started, the pandemic began, and my program abruptly ended.

• Coordinated with directors and department heads to align production vision and goals.
• Organized music library to facilitate quick access during broadcasts.
• Generated original ideas and further developed ideas through research.

• Company Overview: A marketing company based in Palmdale, California.
• Edited audio for voiceovers.
• Recorded studio and field audio.
• Assisted during commercial shoots.
• Inputted data for websites.
• Collaborated with a team on categorizing and structuring Antelope Valley High School District websites.
• I observed and wrote professional summaries of business meetings with clients.