Summary
Overview
Work History
Education
Skills
Websites
Technical Skillset And Certifications
References
Timeline
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Adam Chase

San Francisco Bay Area

Summary

Successful growth strategist with demonstrated expertise in driving revenue increases, elevating market share, and improving profit margins in the beverage industry. Consistent record of driving business growth, building product distribution and exposure, and attaining leading market positions in both new and established territories. Proven ability to analyze market, consumer, and industry trends, define business opportunities, launch new products, and penetrate untapped markets. Results-oriented professional with a strong background in building and training effective sales teams, while maintaining strategic partnerships with distributors. Expertise in implementing growth strategies that enhance profitability and revenue generation.

Overview

17
17
years of professional experience

Work History

Market Manager, Northern California

Golden State Cider/Sonoma Craft
08.2024 - 09.2025
  • Company Overview: California-based supplier of Golden State Cider, Seismic Brewing and Sun & Shine
  • Oversaw sales, inventory, and programming to meet ABP goals.
  • Delivered volume growth in H2 2024 of 7.0% and H1 2025 of 1.2% despite difficult market conditions.
  • Supervised Area Sales Manager and implemented strategic routing resulting in enhanced effectiveness at retail and commitment executions exceeding 80%
  • Created innovative forecasting and inventory management tools adopted as SOP for the sales team.
  • Managed retail executions across various channels and local chains.

Regional Sales Manager, California-ACE Cider

Vintage Wine Estates
07.2023 - 08.2024
  • Company Overview: California-based supplier of a diverse portfolio of wineries, wines and cider including Kunde, Firesteed, Bar Dog and Ace
  • Achieved a 3.3% sales growth in 2023 within the company's largest and most mature market.
  • Oversaw distributor management, programming, inventory management and key account calls.
  • Expanded distributor management from 4 to 22 across California.
  • Assumed administrative duties for VIP, managing item catalog maintenance and Karma functions
  • Oversaw regional chain call points, encompassing Safeway, Raleys, Total Wine, and Grocery Outlet.

Senior Market Manager, Northern California

McTavish Brands
01.2023 - 05.2023
  • Company Overview: An innovative beverage company focused on creating zero sugar, naturally fermented, better for you alcoholic drinks.
  • Managed sales and distribution across Northern California for Mctavish Brands-101 Cider House and Pulp Culture.
  • Engaged with diverse market segments including off-premise, on-premise, chain, and independent accounts.
  • Facilitated brand expansion by organizing consumer trials through tastings and samplings.
  • Reengaged dormant customers to enhance business relationships.
  • Managed order fulfillments efficiently.
  • Supervised junior sales manager within assigned territory.
  • Cultivated and expanded relationships with major market retailers such as Whole Foods and Bevmo.

Regional Sales Manager, California

X2 Performance
07.2021 - 07.2022
  • Company Overview: Start-up energy drink company created as a line extension to the established X2 work-out supplement portfolio. Based in Englewood Cliffs, NJ.
  • Formulated and applied organizational market strategy as an initial team member.
  • Leveraged experience with internal/external data to conduct business analysis and strategic planning.
  • Developed and led consistent processes, systems, reporting, and cross-functional support for sales team functionality, CRM, and inventory management. Defined standard operating procedures (SOPs).
  • Optimized routing strategies to boost conversion rates.
  • Executed strategic hiring processes to build a proficient retail team and designed effective training initiatives.
  • Established team priorities and identified key account opportunities.
  • Defined sales KPIs quarterly and assessed progress to meet company targets.
  • Collaborated with senior leadership to forecast volume and spending for a 4-year national roll-out plan.
  • Secured full distribution in key accounts for 2022 Super Bowl in Los Angeles through strategic local targeting.

Regional Sales Manager, Northern California

Green Flash Brewing and Alpine Beer Company
01.2019 - 02.2020
  • Company Overview: Legacy San Diego craft breweries known for award winning IPA’s and industry leading margins.
  • Restored stability post-bankruptcy by overseeing supply chain, inventory management, logistics, budget, marketing, and strategic planning.
  • Guided 14-distributor region in navigating complex portfolio rebranding and package evolution.
  • Coordinated process strategies and standards with key account team, achieving successful chain authorizations and programs.
  • Managed multiple concurrent projects, including brand and product launches, to support sales team and distributors while advancing business plan.
  • Reversed declining portfolio trend by analyzing distribution, pricing, performance, inventory, scheduling, and budget.

Regional Sales Manager , CA, WA, OR, ID, AK, NV

Phusion Projects, LLC
02.2009 - 01.2018
  • Company Overview: Chicago-based beverage company that sells its products – including Four Loko, Bartender Series, Moskato Life, Earthquake, John Daly, Hard Frescos – worldwide.
  • Directed product launches, brand initiatives, and market expansion to meet organizational objectives.
  • Recruited and onboarded a 5-member retail team to drive operational efficiency.
  • Established regional business management standards and maintained consistency for retail team through quarterly business reviews with 36 distributors.
  • Guided team members in achieving career advancement, resulting in four significant promotions over three years.
  • Boosted conversion rate from under 10% to 50% within three months by implementing a distributor and retailer engagement hierarchy that enhanced communication, follow-up procedures, and team efficiency.
  • Revitalized business growth following the recall of 3 million cases prompted by federal regulations.

Education

Bachelor of Science - Economics

University of Colorado
Boulder, CO

Certified Associate in Project Management -

Project Management Academy

Skills

  • Sales management expertise
  • Key account management
  • Market strategy execution
  • Effective team leadership
  • Collaborative support across teams
  • Strategic account partnerships
  • Professional development
  • Goal-oriented planning
  • Sales presentations
  • Problem-solving expertise
  • Negotiation
  • Route to market design
  • Sales forecasting
  • Distributor management
  • Business development
  • Goal setting

Websites

Technical Skillset And Certifications

  • Microsoft Office Suite
  • VIP SRS/ iDig/ Karma
  • Nielsen
  • IRI
  • NetSuite
  • Armadillo Insight
  • Telus Tabs
  • Concur
  • Navisphere Vision
  • GP Analytics
  • Lilypad
  • Plex Manufacturing Cloud
  • RangeMe
  • Cicerone Certified Beer Server

References

References available upon request.

Timeline

Market Manager, Northern California

Golden State Cider/Sonoma Craft
08.2024 - 09.2025

Regional Sales Manager, California-ACE Cider

Vintage Wine Estates
07.2023 - 08.2024

Senior Market Manager, Northern California

McTavish Brands
01.2023 - 05.2023

Regional Sales Manager, California

X2 Performance
07.2021 - 07.2022

Regional Sales Manager, Northern California

Green Flash Brewing and Alpine Beer Company
01.2019 - 02.2020

Regional Sales Manager , CA, WA, OR, ID, AK, NV

Phusion Projects, LLC
02.2009 - 01.2018

Bachelor of Science - Economics

University of Colorado

Certified Associate in Project Management -

Project Management Academy

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