Summary
Overview
Work History
Education
Skills
Phone
Timeline
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Adam Clark

Columbia,SC

Summary

Public relations professional with strong expertise in media relations, crisis communication, and strategic planning. Proven ability to lead teams and deliver impactful results in fast-paced environments. Skilled in stakeholder engagement, brand management, broadcast and digital communication. Reliable team player with flexible approach to changing needs, ensuring consistent and effective collaboration.

Overview

22
22
years of professional experience

Work History

Chief Meteorologist

WIS-TV
05.2022 - Current

Company Overview: (NBC) Columbia, SC

  • Provide critical lifesaving severe weather coverage to South Carolina
  • Collaborated with fellow meteorologists to ensure consistency in forecasting methodology and presentation across platforms.
  • Take complex scientific information and explain it to the public in a way that was easy to understand and apply on multiple platforms on air, streaming, and social media making sure WIS is the #1 source for weather coverage in the Midlands
  • Engage and communicate with all educational partners such as administrators, colleagues, parents, and students
  • Ensure that messaging of the weather forecast is communicated internally throughout newsroom for consistency

Accomplishments:

  • Hurricane Special 'The 5th Season'- Helped Produce and Anchored, 2024
  • National Promax Awards Local – Gold Award for Weather Informational/Explainer Graphics, 2023
  • Southeast Regional Emmy Nomination – Best News Promotion, 2023

Sunrise Meteorologist

WIS-TV
05.2020 - 05.2022

Company Overview: (NBC) Columbia, SC

  • Wrote and provided graphics/images for website forecast
  • Communicate the forecast internally through the newsroom to ensure forecast is understood for coverage needs

Chief Meteorologist

KBJR-TV
02.2011 - 06.2020

Company Overview: (NBC/CBS) Duluth, MN

  • Warned the public about severe weather through breaking coverage
  • Trained news and weather staff on best practices for severe weather coverage
  • Managed meteorologists for NBC and CBS affiliates, including performance reviews, mentoring, coaching, hiring and scheduling
  • Maintained a consistent graphical image across all weather platforms
  • Maintained graphical software and ensure it works properly
  • Managed weather website and social media accounts
  • Created media for a variety of media, including newspapers and radio
  • Worked to improve community relations and educate the public about climate science and severe weather safety
  • Worked with the National Weather Service to host Storm Spotter Training Sessions at the station
  • Conducted educational talks at local schools and civic organizations

Accomplishments:

  • Upper Midwest Regional Emmy Nomination – Best Documentary, 2019
  • Upper Midwest Regional Emmy, Breaking News, 2018
  • Upper Midwest Regional Emmy, Best Newscast, 2018
  • Wisconsin Broadcasting Association, Best Weathercast 3rd Place, 2018
  • Station changed branding to 'Weather Authority' based on meteorology team’s reputation, 2016

Chief Meteorologist

KOHD-TV
08.2007 - 03.2010

Company Overview: (ABC) Bend, OR

  • Created graphics, message, and mission for a new TV station’s weather brand
  • Maintained the graphics software and created a consistent image
  • Supervised the weather team, including mentoring forecast practices
  • Conducted public outreach on meteorology education with civic organizations and schools
  • Prepared and delivered daily weathercasts for radio group
  • Accomplishments:
  • Central Oregon Community College, Instructor – Meteorology Basics
  • STORMFest 2009, Educational event about storm spotter training and climate change attended by ~250 people

Reporter, Meteorologist

WRDW-TV
08.2005 - 08.2007

Company Overview: (CBS) Augusta, GA

  • Duties included forecasting and presenting weathercasts during the weekends and on News 12 This Morning each Tuesday and as needed during the week
  • Other duties included producing, writing, and shooting environmental and weather-related stories as well as teaching meteorology during frequent school visits
  • Accomplishments:
  • STORMFest 2007, Educational event about climate change and severe storms attended by ~300 people
  • STORMFest 2006, Educational event about hurricanes attended by ~200 people

Producer, Reporter, Meteorologist

WCBI-TV
01.2003 - 08.2005

Company Overview: (CBS) Columbus, MS

  • Duties included assigning stories, writing, reporting, shooting, stacking shows, editing and making beat calls for the weekend shows
  • Duties also included producing and presenting weathercasts as needed
  • Accomplishments:
  • Became the #1 rated newscast for the weekends for Columbus/Tupelo Market
  • Freelanced as a Field Producer for The Morning Show on CBS

Education

Master of Science - Geosciences/Broadcast Meteorology

Mississippi State University

Bachelor of Arts - Electronic Journalism

University of South Carolina

Skills

  • Emergency management
  • Event planning
  • Community relations
  • Department oversight
  • Program leadership
  • Video production
  • Community outreach
  • Brand messaging
  • Coverage planning
  • Social media coordination
  • Public speaking
  • Crisis Communications

Phone

cell, 803-521-2366

Timeline

Chief Meteorologist

WIS-TV
05.2022 - Current

Sunrise Meteorologist

WIS-TV
05.2020 - 05.2022

Chief Meteorologist

KBJR-TV
02.2011 - 06.2020

Chief Meteorologist

KOHD-TV
08.2007 - 03.2010

Reporter, Meteorologist

WRDW-TV
08.2005 - 08.2007

Producer, Reporter, Meteorologist

WCBI-TV
01.2003 - 08.2005

Bachelor of Arts - Electronic Journalism

University of South Carolina

Master of Science - Geosciences/Broadcast Meteorology

Mississippi State University
Adam Clark