Adam Cooper
Opelika,AL
Summary
Dynamic Sales/Advertising/Internet/Lot Manager with over 13 years of direct experience at Value Ride of Auburn. Proficient in strategic marketing & advertising with a focus on customer satisfaction, relations, retention & growth. Excelled in boosting brand awareness through innovative campaigns, leveraging skills in Google Ads, Facebook, TikTok, YouTube AI assistant know as Podium. Highly Effective at communication with crew and customers. Achieved significant online sales growth, demonstrating exceptional problem-solving and creative solutions to common problems on the car lot and online. Proven track record in enhancing customer satisfaction and team leadership. I will keep your customers informed and satisfied. I will provide your business with a unique sales experience that only be obtained from over a decade of helping customers with less that perfect credit/situations.
Overview
13
13
years of professional experience
Work History
Advertising Manager
Value Ride
12.2011 - Current
- Start to Finish Advertising Manager
- Took photos & videos of vehicles, store and contest or sweepstakes paraphernalia.
- Edited photos and videos for Social Media Post and Advertising on the platforms, as well as Google Ads.
- Created custom post and advertisements using various programs and tools, such as Canva & Photoshop.
- Conducted market research to inform data-driven decision-making in the development of targeted ad campaigns using Google Ads, Podium(AI), Facebook, Tiktox & General online research.
- Boosted brand awareness by creating and executing innovative marketing campaigns.
- Oversaw budget allocation of over $1,000/Month, across various campaign components, ensuring maximum return on investment without overspending.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies and implemented them in our store and online.
Internet Sales Manager
Value Ride
12.2011 - Current
- Created & maintained Value Rides Facebook, Instagram, YouTube, TikTok & Google Ads for over 12 years.
- Implemented an AI system known as “Podium” on Value Rides Website and our social media platforms, that greatly improved our Response times and customer feedback using Google Reviews.
- Responded to internet inquiries and phone calls in timely matter.
- Increased online sales by implementing effective marketing strategies and optimizing website & Social Media & Advertising content.
- Boosted customer satisfaction with timely responses to inquiries and personalized follow-up communication.
- Provided superior and individualized customer service.
- “Buy Here Pay Here”Customer Service Specialist with over 13 years of direct experience.
Sales Manager
Value Ride
12.2011 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies & maintained existing customer relations.
- Built long-lasting client relationships through customer oriented service with consistent followups, discounts & Social Media.
- Led a successful sales team and developed long lasting relationships with them.
Lot Manager
Value Ride
12.2011 - Current
- Added and maintained key tags, inspection decals and window stickers for over 150 vehicles on our sales lot.
- Parked vehicles in visually appealing ways to attract customer attention and increase sales.
- Maintained attractive, tidy parking lot for Value Ride’s dealership.
- Drove automobiles to other dealerships or vendors for pickups and deliveries..
- Enhanced customer satisfaction by efficiently managing an appealing vehicle inventory and maintaining an organized and clean lot.
- Maintained the condition of automobiles on lot, especially after test drives.
- Created & Maintained a preventative maintenance program for our vehicles to ensure Customer Satisfaction upon viewing and driving our vehicles.
- Inspected vehicles with said Maintenance program and multi point inspection checklist that I put together.
- Scheduled repairs of lot vehicles found to have problems.
Education
Associate Of Applied Science - Radiology
Southern Union State Community College
Opelika, ALStandard - General
Opelika High School
Opelika05.2001
Skills
- Customer engagement
- Customer relations
- CRM management
- Quality standards
- Creative direction
- Relationship management
- Customer acquisition
- Increasing public awareness
- Sales proficiency
- Strategic marketing
- Media planning
- Data gathering
- Event planning
- Social media management
- Influencer marketing
- Outdoor advertising
- Marketing
- Campaign management
- Facebook expertise
- Advertising expertise
- Coordinating events
- Google analytics
- Social media expertise
- Google ads
- Video promotions
- Budgets
- Mobile advertising
- Campaign tracking
- Social media advertising
- Teamwork and collaboration
- Problem-solving
- Time management
- Problem-solving abilities
- Reliability
- Excellent communication
- Organizational skills
- Team leadership
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Self motivation
- Content creation
- Interpersonal skills
- Goal setting
- Professionalism
- Public speaking
- Digital marketing
- Sales leadership
- Sales tracking
- Sales tactics
Timeline
Advertising Manager
Value Ride
12.2011 - Current
Internet Sales Manager
Value Ride
12.2011 - Current
Sales Manager
Value Ride
12.2011 - Current
Lot Manager
Value Ride
12.2011 - Current
Associate Of Applied Science - Radiology
Southern Union State Community College
Standard - General
Opelika High School