Adam Cunningham

Directed a team of 4 Offers Specialists, ensuring accuracy and legitimacy in all offers.

• Collaborated with cross-functional partners to develop and launch effective marketing campaigns.
• Optimized workflows by pinpointing bottlenecks and implementing targeted improvements.
• Enhanced overall team productivity through automation, saving more than 80 man-hours each month.

Managed coordination among 7 Offers Specialists, guaranteeing task completion and deadline integrity for marketing initiatives.
Worked with Replenishment Team to generate weekly PDFs of leadership review ads paired with Final Skus Lists.
Crafted and shared detailed Roadmaps for Inserts and Emails events with Quad/Production Team, outlining creative direction.
Facilitated readiness of planning documents by Category Marketing Managers for effective leadership meeting discussions.

Partners with Category Marketing and DMM’s to identify priority brand stories to be represented in multiple outbound channels, allocate Insert and Email space through Wireframe Meetings, and accurately represent offers through creation, utilization, and upkeep of a web-based merchant promotional database.
• Bring stories to life by partnering with the graphic designers, Photo Studio, and vendors to create or leverage value-driving, informational, and compelling content that aligns with Academy brand creative standards.
• Creates efficiencies in the advertising processes by identifying content needs, coordinating turn-in of necessary samples, and communicating deadlines to stakeholders while consistently reporting on merchant compliance. Ensures 100% accuracy of all information in all outbound channels and pricing and inventory lists to be reported out to stakeholders.

Worked with Category Marketing and DMMs to pinpoint essential brand narratives for various channels.
Facilitated Insert and Email space allocation during Wireframe Meetings for optimal offer presentation.
Maintained a web-based merchant promotional database for precise offer tracking and updates.
Collaborated with graphic designers, Photo Studio, and vendors to generate impactful content aligned with brand standards.
Improved advertising workflows by clarifying content needs, managing sample submissions, and setting deadlines.
Guaranteed accuracy of information across all communications, including pricing and inventory listings.
Consistently reported on merchant compliance to uphold transparency with stakeholders.

Identified priority brand stories through collaboration with DMMs and Buyers each month.
Allocated space in Insert via Wireframe Meetings to optimize representation of offers.
Created and maintained Ad Order Forms to ensure accurate offer presentation in Insert.
Collaborated with graphic designers, Photo Studio, and vendors to produce compelling content.
Ensured alignment of content with Academy brand creative standards for maximum impact.
Communicated advertising deadlines clearly to stakeholders, ensuring timely compliance reports.
Achieved 100% accuracy in Insert and Final SKU Lists shared with stakeholders.
Consistently monitored merchant compliance to uphold advertising integrity.