Summary
Overview
Work History
Education
Skills
Timeline
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Adam Dillon

Rochester,NY

Summary

“Adam is an absolute boss. He knows social inside and out. He is organized, creative, and passionate. Easy to talk to. A fantastic coach that gives efficient, thoughtful advice. Couldn’t recommend him more highly!!!” -Past Client

Overview

7
7
years of professional experience

Work History

Social Media Manager

WeTheHobby
03.2025 - Current
  • Spearheaded launch of WeTheHobby_Evolution from zero, scaling to 31,500+ followers, 115M impressions, 80M video views, and 10M engagements in under 7 months.
  • Drove viral content strategy including 1.2M likes on a single post, successful channel pivots, and the creation of a content handbook to formalize strategy and pillars.
  • Secured and managed partnerships with industry leaders (Collectr, ALT, CardPriceCheck), including a giveaway with Collectr that drove 3,200+ applicants, 3,247 followers gained, and a 97% retention rate at near-zero cost.
  • Served as on-screen talent and brand representative at TCG community events and industry activations.
  • Oversaw Discord community management while cultivating long-term audience relationships.

Social Media Strategist

WeTheHobby
10.2024 - 03.2025
  • Developed and optimized short-form sports content; along with my team's help, we achieved over 100 million views and over 10 million engagements in four months.
  • Boosted engagement rate by deploying advanced, platform-specific strategies.
  • Conducted market and trend research to fine-tune audience targeting.

Influencer

Adamkindacool
10.2018 - 09.2024
  • Built a personal brand from scratch to over 3.2M followers and 1B+ views across TikTok, YouTube, and Instagram.
  • Executed all content, branding, and audience development independently.
  • Maintained strong community engagement, and adapted to trends to maintain relevance and growth.

Freelance Social Media Manager

Upwork
12.2022 - 07.2024
  • Managed campaigns and trend adaptation for multiple clients on TikTok and Instagram.
  • Delivered strategic insights through competitor and content analysis.
  • Improved campaign ROI by optimizing content strategy and engagement flow.

Education

Bachelor of Arts - Creative Technologies

Virginia Tech
Blacksburg, VA
05.2024

Skills

  • Content creation
  • Video editing
  • Brand strategy
  • SEO optimization
  • Trend analysis
  • Community management
  • Content calendar
  • Analytics reporting
  • Canva
  • Sprout Social
  • Adobe premiere
  • Capcut

Timeline

Social Media Manager

WeTheHobby
03.2025 - Current

Social Media Strategist

WeTheHobby
10.2024 - 03.2025

Freelance Social Media Manager

Upwork
12.2022 - 07.2024

Influencer

Adamkindacool
10.2018 - 09.2024

Bachelor of Arts - Creative Technologies

Virginia Tech

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