Summary
Overview
Work History
Education
Skills
Timeline
Generic

Adam Duggins

Guiding And Mentoring Others To Be Empowered To Be Their Best
Olathe,KS

Summary

Forward thinking leader with proven record of delivering superior results through data driven, cross-functional forecasting, modeling and strategies that optimize labor stream effectiveness and push for business efficiencies. Driven and dedicated to a relentless pursuit of excellence through innovation and process improvements. Focused on creating authentic cultures built on empowerment and accountability to create dynamic, revenue-driving working environments.

Overview

17
17
years of professional experience
5
5
years of post-secondary education

Work History

Associate Director, Workforce Planning

Optum
Olathe, KS
08.2021 - Current
  • Lead a team of 6-10 analysts focused on trended and demand forecasting, capacity planning with multiple labor streams, financial budgeting and forecasting and other and scenario and adhoc projections and analysis
  • Develop and optimize short/long term models and business strategies to increase operational profit and drive efficiency
  • Oversaw these responsibilities globally for OptumRx Home Delivery Pharmacy, AARP and other lines of business representing annual budgets of over $300 million collectively
  • Mentored team members, providing guidance on professional development opportunities and career progression paths within the company.

Regional Vice President

Hyatt Hotels Corporation
Omaha, NE
08.2015 - 06.2021
  • Over five years, maintained oversight over four regions of hotels ranging from teams of 32 managed properties to 135 franchise properties across the US
  • Primary responsibilities: asset financial analysis, revenue and financial modeling and analytics, building and cultivating revenue optimized teams, identifying and systemizing profitable cross-functional labor streams, financial budget forecasting, auditing and consulting, high-level asset success by optimizing overall revenue strategy
  • Oversaw yearly profitability margins and top-line revenue budgets of between $100-$200 million
  • Over six years, these regions achieved excellence against all top-line financial metrics and indexed significantly above the competition while still growing share.
  • In addition, promoted (or hired from franchise partners) over 20 people into elevated roles with more responsibility and provided formalized mentorship to even more.
  • Directed hiring and development of 32 sales & revenue teams to build a culture of care and drive improvements to top-line revenue and profitability.

Director of Sales and Marketing

Hyatt Place Omaha/Downtown-Old Market
Omaha, NE
08.2013 - 08.2015
  • As head of the sales & marketing department, primary objectives revolve around the implementation of strategic initiatives that optimize top line revenue while maintaining efficiency and costs.
  • Primary duties include revenue optimization efforts, digital and local marketing and revenue management of all business channels, cultivating client relationships and using effective contract negotiation to optimize this business.
  • Included in this are direct oversight of revenue and marketing budgeting, forecasting, cost analysis, business plans as well as direct department supervision.
  • Additional responsibilities include hiring, training and managing new staff, effectively negotiating contracts to secure new business for the hotel and managing the revenue critical path for a smooth on-time hotel opening.
  • Regular strategy meetings with executive team and analysis of STR, market and agency data to ensure consistent Sales, Marketing and Operational plans to make Hyatt the preferred brand for all local and global clientele traveling to Omaha.
  • Responsible for +$6 million annual budget.

Global Sales Specialist

Hyatt Hotels Corporation
Omaha, NE
08.2011 - 08.2013
  • CRM management and process improvementGlobal Sales Account Management
  • Revenue and workforce related system management and optimization
  • Corporate Transient Process Management - from business case to RFP facilitation
  • Property Task Force work focused on financial budgeting, revenue optimization and effecencies

System Applications Administrator

Hyatt Hotels Corporation
Omaha, NE
07.2008 - 08.2012

Primary job split between management of our CRM and technology development and task force project work at full service and select properties.

Education

Bachelor of Science - Communications - Advertising / Public Relations, Health Education

University of Nebraska
Omaha
08.1998 - 05.2003

Skills

Strategic Business Development and Planning

Managed and Franchise Hotel Portfolio Development and Management

Pre-Opening and New Acquisition Hotel Ramp-Up Strategy

Direct Sales Pipeline Management

Segmentation and Channel Mix Optimization

Digital Marketing Strategy and Tactics

Revenue Management & Optimization

Integrated B2B & B2C Sales & Marketing Plans

Client & Relationship Management

Process Improvement & Change Management

Organizational Alignment & Vision Planning

Team Development and Management

P&L; Budgeting and Forecasting

Timeline

Associate Director, Workforce Planning

Optum
08.2021 - Current

Regional Vice President

Hyatt Hotels Corporation
08.2015 - 06.2021

Director of Sales and Marketing

Hyatt Place Omaha/Downtown-Old Market
08.2013 - 08.2015

Global Sales Specialist

Hyatt Hotels Corporation
08.2011 - 08.2013

System Applications Administrator

Hyatt Hotels Corporation
07.2008 - 08.2012

Bachelor of Science - Communications - Advertising / Public Relations, Health Education

University of Nebraska
08.1998 - 05.2003
Adam DugginsGuiding And Mentoring Others To Be Empowered To Be Their Best
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