Summary
Overview
Work History
Education
Skills
Websites
References
Languages
Timeline
Generic
ADAM GEIGERMAN

ADAM GEIGERMAN

Atlanta,GA

Summary

Knowledgeable marketing professional with more than 15 years in developing, implementing and managing public relations, media monitoring, and new-media strategies and activities. Superb communication skills with talent in developing innovative public relations and social media marketing strategies.

Overview

10
10
years of professional experience

Work History

Sr. Director of PR and Response Management

For Soccer
03.2023 - Current
  • Led the strategic communications build-out for the company merger between industry leaders Gilt Edge Soccer Marketing and For Soccer Ventures to become For Soccer in March of 2023.
  • Constructed the Response Management and Media Monitoring scope of work and international team of consultants from scratch to develop proprietary reporting, analysis, and advisement.
  • Curated and maintained critical relationships with regional, national and international members of the media (legacy and digital) landscape to shape and share positive narratives and storytelling.
  • Develop and produce the company's internal and external communications copy and strategy, including owned and operated properties servicing multiple demographics and communities.
  • Develop and produce weekly blog posts surrounding company news, thought-leadership, and forecasting to distribute via a newsletter community to drive new business as well as promote company initiatives.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Set strategic plans and communication goals to strengthen operations and drive growth.
  • Planned and integrated project and program schedules.

Senior Public Relations & Publishing Manager

Gilt Edge Soccer Marketing
11.2021 - 03.2023
  • Manage all internal and external Public Relations and Media Outreach operations, and Social Media strategy and publishing
  • Contribute to the strategic development of all internal and external client-focused programs and concepts
  • Steer the tactical execution of fully integrated activation campaigns
  • Inspire Digital Coordinators and Freelance Talent to produce optimal content and contribute to community management
  • Participate in all relevant client communications
  • Collaborate with soccer properties and media companies
  • Client lead on MLS PR and Crisis Management; Client lead on Premier League; Client lead on The YMU Group; Client lead on Liverpool FC
  • Brief and collaborate with creative designers and copywriters
  • Identify and engage resources needed to execute activation tactics
  • Provide ongoing program assessment, feedback, and thought leadership to ensure continual improvement in Agency execution.

Freelance Public Relations, Media and Digital Content Consultant

Self-Employed: Freelance/Independent Contractor
02.2018 - Current
  • Manage all digital platforms for various clients, including: content creation, copywriting, translations, creative briefs and production, internal and external public relations and media outreach operations, and content and publishing calendars for English-language deliverables
  • Pinpoint and engage with various influencers, media accounts and trending topics.

North American/English-Language Digital Content Manager

EXTREME PR: Freelance/Independent Contractor
02.2018 - Current
  • Manage all digital platforms for various clients, including: content creation, copywriting, translations, creative briefs and production, internal and external public relations and media outreach operations, and content and publishing calendars for English-language deliverables
  • Manage and correspond as part of the English editorial teams, alongside various international CMs
  • Manage online (website), Facebook, Instagram, TikTok, YouTube, Twitch, and Twitter accounts in English, and ad hoc translation
  • Global news coverage in English to cover fresh content daily
  • Match and/or event coverage, including live match commentary
  • Non-match coverage and content production every day of the week
  • Pinpoint and engage with various influencers, media accounts and trending topics.

Marketing Manager

Rush Soccer
03.2020 - 01.2021
  • Manage, analyze, and strategize all traditional and digital content, social media and international communications for Soccer Partners International and its 70 domestic and international clubs
  • Manage a team of 5 (Creative Director, Videographer, Support Specialist, Webmaster and Social Media Manager)
  • Develop and measure weekly and monthly interactions and reach on social media and global digital mediums with ability to target individual and specific goals and progress
  • Promote, pitch, and develop relationships with key influencers, journalists and publications.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Digital Communications Manager

Columbus Crew SC / Major League Soccer
07.2016 - 01.2019
  • Manage, analyze and strategize all digital content, social media and Club communications via www.ColumbusCrewSC.com and MAPFREstadium.com
  • Work in concert with the United States Soccer Federation, Major League Soccer, select corporate partners and local entities to promote and positively affect American soccer and the communities within Central Ohio
  • Develop and measure weekly and monthly interactions and reach on social media and Club-operated digital mediums with ability to target individual and specific goals and progress
  • Manage a team of one full-time brand journalist and two digital communications interns during game and non-game activities, while collaborating with Crew SC's video production, creative services, corporate partnership, public relations and sales departments.

Digital Content Producer

Copa America Centenario / U.S. Soccer
02.2016
  • Capture digital content (photos, audio, and video) from the 2016 Copa America draw to be used via social media and digital outlets by the U.S
  • Soccer Federation, CONCACAF and CONMEBOL under the direction of Neil Buethe and Kevin Orris
  • Liaise with on-stage talent (Yandel, Alexi Lalas, Jenny Taft, Jorge Campos, Carlos Valderrama) before the show, while capturing on-camera content with each
  • Conceptualize and publish an 800-word feature on the U.S
  • Men, Women and Under-23 teams upcoming matches against Colombia.

Event Manager and Press Officer Volunteer

CONCACAF / U.S. Soccer
08.2015
  • Assist Michael Leuzzi and Bryan Chenault with operational tasks for the 2015 Gold Cup Semifinals in Atlanta
  • Included registration and organization of press delegation volunteers for the U.S
  • Soccer Fan HQ pregame party at the World of Coca Cola on July 21, 2015
  • Assist in managing the Georgia Dome press box for international media
  • Assist in organization of the pre- and post-match press conferences and the 'mixed zones' for all four semifinal participants.

Director of Marketing and Communications

Louisville City FC
11.2015 - 06.2016
  • Manage all internal and external Public Relations and Media Outreach operations
  • Manage and oversee all components of Louisville City FC's internal/external marketing campaign - from hiring of an ad agency, media buying and execution
  • Manage and direct all areas of public image of the Club and its assets, players, representatives and ownership through the local, national and international media as the Club strives for Major League Soccer Expansion
  • Manage all areas of public relations, communications and operations during game day - both home and away.

Director of Communications

Atlanta Silverbacks FC
01.2015 - 11.2016
  • Creating unique and in-depth content for www.AtlantaSilverbacksFC.com while using all forms of social media and traditional media to disseminate the content
  • Conceptualize, develop, edit and post all stories, videos, podcasts, graphics and/or any other type of digital content regarding the Club
  • Manage all internal and external Public Relations and Media Outreach operations
  • Manage a team of 10-15 interns and front office staff to maintain consistent content while balancing mutually beneficial relationships with sponsors, media outlets and league-affiliate entities.

Media Relations and Marketing Consultant

Laredo Heat SC
04.2014 - 01.2015
  • Manage all internal and external Public Relations and Media Outreach operations
  • Produce daily content focusing on the team and upcoming events, league and Lamar Hunt U.S
  • Open Cup results to issue to national, international and local media entities
  • Maintain www.LaredoHeatSC.com and the Heat's social media vehicles, growing from Twitter and Facebook subscribers
  • Create and build a never-before-done broadcast team to air all competitions over YouTube, gaining subscriptions and live broadcasting a full calendar of events
  • Travel with the team to offer in-depth coverage
  • Organize and aid in fan-experience events within games and the community.

Education

Bachelor of Arts in History - History

Armstrong Atlantic State University (AASU)
Savannah, GA
08.2010

Skills

  • Brand Positioning
  • Brand Strategy
  • Print and Digital Media
  • Contract Negotiation
  • Story Pitching
  • Stakeholder Negotiations
  • Social Media
  • Budget Management
  • Teamwork and Collaboration
  • Marketing Strategy
  • Social Media Coordination
  • Public Speaking
  • Event Publicity
  • Media Relations
  • Spokesperson Experience
  • Thought Leadership

References

Dan Courtemanche, Executive Vice President of Communications, Major League Soccer, Dan.Courtemanche@MLSsoccer.com

Jordan Gardner, Owner and Chairman, FC Helsingør / Dundalk FC, +1 (858) 344-6475, MrJordanGardner@gmail.com 

Stephen Keel, Manager of Social Media, Major League Soccer, Stephen.Keel@mlssoccer.com 

Lenny Santiago, Director, Extreme PR, +1 (386) 451-5809, Lenny.Santiago@extremepr.me 

James O'Connor, President, Louisville City FC, +1 (402) 802-8368, JOConnor@louisvillecityfc.com 

Andy Smith, President, Atlanta Silverbacks, +1 (941) 447-9693, Andy.Smith@AtlantaSilverbacks.com 

J.J. Vela, General Manager, Laredo Heat SC, (956) 235-7813, JJ@about-time.com

Languages

French
Professional Working
Spanish
Professional Working
English
Native or Bilingual

Timeline

Sr. Director of PR and Response Management

For Soccer
03.2023 - Current

Senior Public Relations & Publishing Manager

Gilt Edge Soccer Marketing
11.2021 - 03.2023

Marketing Manager

Rush Soccer
03.2020 - 01.2021

Freelance Public Relations, Media and Digital Content Consultant

Self-Employed: Freelance/Independent Contractor
02.2018 - Current

North American/English-Language Digital Content Manager

EXTREME PR: Freelance/Independent Contractor
02.2018 - Current

Digital Communications Manager

Columbus Crew SC / Major League Soccer
07.2016 - 01.2019

Digital Content Producer

Copa America Centenario / U.S. Soccer
02.2016

Director of Marketing and Communications

Louisville City FC
11.2015 - 06.2016

Event Manager and Press Officer Volunteer

CONCACAF / U.S. Soccer
08.2015

Director of Communications

Atlanta Silverbacks FC
01.2015 - 11.2016

Media Relations and Marketing Consultant

Laredo Heat SC
04.2014 - 01.2015

Bachelor of Arts in History - History

Armstrong Atlantic State University (AASU)

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