Adam Giladi
New York,NY
Summary
New York based marketing professional with over 7 years of experience in user acquisition/growth marketing and a proven track record of success across ecommerce, media, mobile apps and lead generation.
Performance marketer focusing on metrics like CPA, ROAS, CAC, and LTV while managing monthly budgets > $500k across various networks and channels (Facebook, Instagram, TikTok, Google, X, Snapchat ads)
Overview
6
6
years of professional experience
Work History
VP, Paid Media
The Game Day
04.2021 - Current
- Established Paid Media division that grew from $0 a month revenue to over $1.5M in our first year
- Responsible for supervising the strategic implementation and administration of more than $100K in monthly media expenditure across social platforms
- Execute, optimize and enhance paid social campaigns for various media integrations with brand sponsors and partners including Fanduel, BetMGM, Gametime, Manscaped, Betfred and more
- Develop, construct and nurture The Game Day's internal paid social campaigns to foster brand growth, encompassing increased customer acquisition, website traffic, and newsletter lead gen
Founder/Principal
The Fork Lift Media Group
01.2018 - Current
- Consult with E-com/CPG Brands, particularly F&B brands, on user acquisition/conversion optimization through Paid Social Media channels
- Previous e-commerce clients include: YumEarth, From The Ground Up Snacks, Kidfresh, Mezcla, Amuse, Mantra Labs, Love Grace Juice, Harvie, Every Mother
- Operate a food/restaurant influencer Instagram account, @the_fork_lift (22k Followers) featuring local NYC fare and global DTC Food brands
Head of Paid Social
Cheddar News
12.2019 - 05.2021
- Oversee the strategic execution and management of over $750K in monthly media spend across social
- Implement and optimize paid social campaigns for all brand partners
- Create and optimize all Cheddar internal paid social campaigns for brand growth, including increased customer acquisition, website traffic, app installs and newsletter lead generation
- Optimize Facebook, Twitter and LinkedIn paid social campaigns for lowest CPA, CPC & CPV
- Generate data driven targeting options and audience cohorts for brand partners such as Dunkin Donuts, Chase, Robinhood, Michelob, Citi, Logitech, Reebok and Goldman Sachs
Growth Marketing Manager
Voy Media
01.2018 - 12.2018
- Facebook and Instagram Ad Specialist and growth hacker
- Help scale e-commerce clients while handling a total monthly budget of over 100K+
- Generate and nurture online conversion funnels for sustainable growth via Facebook and Instagram
- Paid social lead generation and funnel retargeting
- Copywriter and creative director across several brands
- Extensive experience working within Facebook Ads Manager, Facebook Insights, Google Analytics, and Shopify
Education
Bachelor of Arts - Communication & Sociology
SUNY At Buffalo
Buffalo, NY05.2014
Skills
- Paid Social Media Advertising
- Media Buying
- Instagram Marketing
- TikTok Marketing
- Direct Response Marketing
- Customer Acquisition
- Lead Generation
- Google Analytics
- Digital Media Advertising
- Social Media Content Writing
- Copywriting
Timeline
VP, Paid Media
The Game Day
04.2021 - Current
Head of Paid Social
Cheddar News
12.2019 - 05.2021
Founder/Principal
The Fork Lift Media Group
01.2018 - Current
Growth Marketing Manager
Voy Media
01.2018 - 12.2018
Bachelor of Arts - Communication & Sociology
SUNY At Buffalo
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