Adam Giladi
New York,NY
Summary
New York based marketing professional with over 7 years of experience in user acquisition/growth marketing and a proven track record of success across ecommerce, media, mobile apps and lead generation.
Performance marketer focusing on metrics like CPA, ROAS, CAC, and LTV while managing monthly budgets > $500k across various networks and channels (Facebook, Instagram, TikTok, Google, X, Snapchat ads)
Overview
6
6
years of professional experience
Work History
Head of Paid Media
The Game Day
04.2021 - 11.2023
- Established and nurtured our Affiliate Paid Marketing division that grew from $0 a month revenue to over $2.5M in our first year
- Responsible for supervising the strategic implementation and administration of more than $200K in monthly media expenditure across social platforms
- Execute and optimize paid social campaigns for various media integrations with brand sponsors and partners. Brand sponsors include Draftkings, Fanduel, BetMGM, Gametime, Manscaped, Betfred and more
- Develop the strategy behind and implement The Game Day's internal paid social campaigns to foster brand growth including increased customer acquisition within our ecom shop, website traffic, and newsletter lead generation
Founder/Lead Media Buyer
The Fork Lift Media Group
01.2018 - Current
- Consult with E-com CPG Brands, particularly F&B brands, on user acquisition/conversion optimization through Paid Social Media channels
- Previous e-commerce clients include: YumEarth, From The Ground Up Snacks, Kidfresh, Mezcla, Amuse, Mantra Labs, Love Grace Juice, Harvie, Every Mother
- Operate a food/restaurant Content Creator Instagram account, @the_fork_lift (30k Followers) featuring local NYC fare and global DTC Food brands. Partner with brands/restaurants to produce content that converts views into purchases
Head of Paid Social
Cheddar News
12.2019 - 05.2021
- Oversee the strategic execution and management of over $750K in monthly media spend across social
- Implement and optimize paid social campaigns for all brand partners
- Create and optimize all Cheddar internal paid social campaigns for brand growth, including increased customer acquisition, website traffic, app installs and newsletter lead generation
- Optimize Facebook, Twitter and LinkedIn paid social campaigns for lowest CPA, CPC & CPV
- Generate data driven targeting options and audience cohorts for brand partners such as Dunkin Donuts, Chase, Robinhood, Michelob, Citi, Logitech, Reebok and Goldman Sachs
Growth Marketing Manager
Voy Media
01.2018 - 12.2018
- Facebook and Instagram Ad Specialist and growth hacker
- Help scale e-commerce clients while handling a total monthly budget of over 100K+
- Generate and nurture online conversion funnels for sustainable growth via Facebook and Instagram
- Paid social lead generation and funnel retargeting
- Copywriter and creative director across several brands
- Extensive experience working within Facebook Ads Manager, Facebook Insights, Google Analytics, and Shopify
Education
Bachelor of Arts - Communication & Sociology
SUNY At Buffalo
Buffalo, NY05.2014
Skills
- Paid Social Media Advertising
- Media Buying
- Customer Acquisition
- Direct Response Marketing
- Lead Generation
- Instagram Marketing
- TikTok Marketing
- Google Analytics
- Social Media Advertising
- Social Media Content Writing
- Copywriting
Timeline
Head of Paid Media
The Game Day
04.2021 - 11.2023
Head of Paid Social
Cheddar News
12.2019 - 05.2021
Founder/Lead Media Buyer
The Fork Lift Media Group
01.2018 - Current
Growth Marketing Manager
Voy Media
01.2018 - 12.2018
Bachelor of Arts - Communication & Sociology
SUNY At Buffalo
Similar Profiles
Adam GiladiAdam Giladi
VP, Paid Media at The Game DayVP, Paid Media at The Game Day
Adam GiladiAdam Giladi
VP, Paid Media at The Game DayVP, Paid Media at The Game Day
Stephen NealonStephen Nealon
Barback/Waiter at Game Day GrilleBarback/Waiter at Game Day Grille