Adam Giladi
New York,NY
Summary
New York based marketing professional with over 7 years of experience in content creation and growth marketing and a proven track record of success across ecommerce, media, mobile apps and lead generation.
Performance marketer focusing on metrics like CPA, ROAS, CAC, and LTV while managing monthly budgets > $500k across various networks and channels (Facebook, Instagram, TikTok, Google, X, Snapchat ads)
Overview
6
6
years of professional experience
Work History
Founder/Paid Social Consultant
The Fork Lift Media Group
01.2018 - Current
- Consult with E-com CPG Brands on user acquisition/conversion optimization through Paid Social Media channels
- Previous e-commerce clients include: YumEarth, From The Ground Up Snacks, Kidfresh, Mezcla, Amuse, Mantra Labs, Love Grace Juice, Harvie, Every Mother
- Operate a food/restaurant Content Creator Instagram account, @the_fork_lift (30k Followers) featuring local NYC fare and global DTC Food brands. Partner with brands/restaurants to produce content that converts views into purchases
- Film, edit and storyboard video content for restaurants/food brands
- Use social discovery, social listening tools to monitor social media trends
- Use generative AI for ad ideate and creative across accounts
Head of Paid Media
The Game Day
04.2021 - 11.2023
- Established and nurtured our Affiliate Paid Marketing division that grew from $0 a month revenue to over $2.5M in our first year
- Responsible for supervising the strategic implementation and administration of more than $200K in monthly media expenditure across social platforms
- Execute and optimize paid social campaigns for various media integrations with brand sponsors and partners. Brand sponsors include Draftkings, Fanduel, BetMGM, Gametime, Manscaped, Betfred and more
- Develop the strategy behind and implement The Game Day's internal paid social campaigns to foster brand growth including increased customer acquisition within our ecom shop, website traffic, and newsletter lead generation
Growth Consultant (Head of Growth Fill In)
Every Mother
01.2021 - 01.2022
- Built out brand's Pinterest and TikTok Ad strategy and campaign management
- Managed and scaled Meta Ad campaigns MoM
- Identified new marketing channels for user acquisition.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Paid Social Strategy Consultant
YumEarth
01.2020 - 01.2022
- Built out brand's Meta Ad strategy and campaign management
- Created and managed Snapchat Ad campaigns
- Scaled monthly Meta ad spend 25% MoM
- Sourcing UGC creative content for performance channels
Head of Paid Social
Cheddar News
12.2019 - 05.2021
- Oversee the strategic execution and management of over $750K in monthly media spend across social
- Implement and optimize paid social campaigns for all brand partners
- Create and optimize all Cheddar internal paid social campaigns for brand growth, including increased customer acquisition, website traffic, app installs and newsletter lead generation
- Optimize Facebook, Twitter and LinkedIn paid social campaigns for lowest CPA, CPC & CPV
- Generate data driven targeting options and audience cohorts for brand partners such as Dunkin Donuts, Chase, Robinhood, Michelob, Citi, Logitech, Reebok and Goldman Sachs
Growth Marketing Manager
Voy Media
01.2018 - 12.2018
- Facebook and Instagram Ad Specialist and growth hacker
- Help scale e-commerce clients while handling a total monthly budget of over 100K+
- Generate and nurture online conversion funnels for sustainable growth via Facebook and Instagram
- Paid social lead generation and funnel retargeting
- Copywriter and creative director across several brands
- Extensive experience working within Facebook Ads Manager, Facebook Insights, Google Analytics, and Shopify
Education
Bachelor of Arts - Communication & Sociology
SUNY At Buffalo
05.2014
Skills
- Content Creation
- Video editing
- Social media marketing
- Content curation and production
- Paid Social Media Advertising
- Media Buying
- Customer Acquisition
- Direct Response Marketing
- Facebook/Instagram ads
- TikTok Ads
- Google Ads
- Google Analytics
Timeline
Head of Paid Media
The Game Day
04.2021 - 11.2023
Growth Consultant (Head of Growth Fill In)
Every Mother
01.2021 - 01.2022
Paid Social Strategy Consultant
YumEarth
01.2020 - 01.2022
Head of Paid Social
Cheddar News
12.2019 - 05.2021
Founder/Paid Social Consultant
The Fork Lift Media Group
01.2018 - Current
Growth Marketing Manager
Voy Media
01.2018 - 12.2018
Bachelor of Arts - Communication & Sociology
SUNY At Buffalo
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