Jira
Adam Gotlieb
Parker,CO
Summary
I lead product strategy, team execution, and platform transformation for enterprise and government technology. With deep expertise in data-driven workflows, multitenant SaaS, and internal platform extensibility, I build high-impact, human-centered solutions that scale. I’ve driven GTM growth, modernization, and AI-infused capabilities in AdTech, GovTech, and FireTech environments.
Overview
18
18
years of professional experience
3
3
Certification
Work History
Head of Product Management
Intterra, LLC
Castle Rock, CO
02.2022 - 09.2024
- Scaled a high-impact transformation strategy, converting custom emergency response tools into a multitenant SaaS platform, boosting efficiency and retention by 30%.
- Directed $1.75M R&D portfolio, leading 20-person cross-functional team to deliver platform modernization, unlocking 30% efficiency gain.
- Introduced AI-augmented workflows and decision support tools (e.g., intelligent escalation alerts, mitigation tracking), unlocking new use cases and expanding TAM by 20%.
- Formalized platform governance practices and reusable component standards across product lines.
- Partnered with engineering to define extensibility strategy (e.g., API versioning, internal SDK usage) to support partner integrations and future third-party developer access.
- Launched Jira, telemetry, and automated CI/CD to streamline development and improve operational efficiency.
Head of Product Management (equivalent to Senior Director)
Matrix Solutions
Pittsburgh, PA
07.2019 - 02.2022
- Owned product vision and execution for a CRM SaaS used by enterprise media companies, optimizing data integrity and customer workflows.
- Built CLTV modeling and sales performance insight tools, driving better sales forecasting and targeting for customers, improving ARR by 10%.
- Designed and implemented metadata standardization strategies, ensuring consistent customer data across multiple systems, and improving cross-module analytics and strategic analysis.
- Partnered with sales, marketing, and CS leaders to define GTM strategy, improve pricing/packaging, and sharpen product-market fit across enterprise clients.
Director of Product and Platform Management
Imagine Communications
Denver, CO
07.2015 - 07.2019
- Directed strategy for interoperable, end-to-end workflows across a $20M 8-product AdTech ecosystem, aligning platform vision with long-term business objectives and customer outcomes.
- Managed a global team of 15 product managers and tech writers, delivering end-to-end workflow automation that reduced inefficiencies by 30%.
Brand & Creative Manager
Imagine Communications
Denver, CO
01.2013 - 01.2015
- Program managed a brand portfolio rationalization initiative, collapsing 15,000+ SKUs into 4,000 SKUs across 15 brand families, for clarity, customer discoverability, and operational efficiency.
- Directed corporate product naming strategy, trademark clearance, and domain governance across a $100M standalone business following a major divestiture.
Senior Product Marketing Manager, Advertising Management Systems
Harris Corporation
Englewood, CO
01.2007 - 01.2013
- Managed GTM strategy for a 23-product software portfolio for scheduling, sales, and automation.
- Drove 15%+ sales growth by restructuring the portfolio around audience-specific positioning and SEO optimization, minimizing internal cannibalization.
- Launched a first-of-its-kind digital signage ad scheduling system, driving $3M in revenue growth, and paving the way for the offering's evolution post-Harris.
Education
Bachelor of Science - Business Administration (Marketing & International Business)
University of Colorado
Skills
- Product Strategy & Execution
- Data Integrity & Standardization
- AI & Platform Strategy
- Public Sector & Regulated Tech Experience
- AdTech & Digital Marketing
- Customer Research & Analytics
- Leadership & Cross-Functional Collaboration
- Go-to-Market (GTM) Strategy
- Strategic Competencies
- Technical Tools & Enablers
Certification
- Certified Scrum Product Owner (CSPO), Scrum Alliance
- Certified SAFe Agilist, Scaled Agile
- AI for Product Management, Pendo.io/Mind the Product
Affiliations
- American Marketing Association
- Scrum Alliance
- Product-Led Growth Coalition
Accomplishments
- Scaled Product Team from 2 to 15 Across 3 Countries
Built and led a global product team of 15 across UX, product, and integrations — establishing team structure, hiring strategy, and growth paths to support international platform expansion. - Led 0→1 Launch of Mitigation Tracking SaaS Tool (MitiTrack)
Conceptualized, validated, and launched a new SaaS module for wildfire mitigation planning. Drove adoption across key agency clients, contributing to a 20% uplift in ARR from net-new use cases. - Revamped Product Practice for PE-Backed GovTech Company
Transformed ad hoc product processes into a disciplined, agile practice — introducing product rituals, cross-functional planning, and metrics-driven prioritization. Resulted in 3x faster roadmap delivery cadence. - Directed Product Strategy for AI-Infused FireTech Platform
Led product strategy for a real-time analytics platform serving emergency services. Integrated AI-powered incident reporting and resource modeling — enabling faster response and supporting agency accreditation. - Repositioned Legacy AdTech Product for PLG and Monetization
Led cross-functional GTM and roadmap realignment for a broadcast AdTech platform. Shifted from license-based to usage-based pricing and unlocked a 25% revenue increase in 12 months. - Orchestrated Product Due Diligence for Strategic Acquisition
Owned product-side diligence for multiple M&A evaluations. Assessed technical viability, team capabilities, and integration risk. Recommendations directly influenced board decisions on acquisition strategy. - Delivered Unified Customer Analytics Across Fragmented Systems
Designed and launched a unified analytics layer for an enterprise platform serving 100+ clients. Consolidated data from 5+ systems, enabling account teams to improve renewal forecasting and upsell conversion. - Created and Scaled Product Advisory Council
Founded a cross-sector customer advisory board to validate roadmap priorities, co-design features, and strengthen client retention. Reduced churn by 18% among council participants. - Managed Agile Portfolio Spanning CRM, APIs, and Integrations
Oversaw a portfolio of product work across CRM SaaS, third-party API integrations, and internal extensibility tools. Delivered 90% of planned roadmap on time across 4 major release cycles. - Owned P&L for R&D and Delivered 30% Cost Efficiency
Managed R&D spend accountability as part of executive leadership team. Implemented roadmap ROI tracking and team-level velocity metrics — cutting cost per release by 30% without sacrificing quality.
Software
Pendo
Cloud/SaaS - AWS, Azure
ArcGIS
Figma
Mondaycom
Aha!
Confluence
FusionAuth
Twilio
Timeline
Head of Product Management
Intterra, LLC
02.2022 - 09.2024
Head of Product Management (equivalent to Senior Director)
Matrix Solutions
07.2019 - 02.2022
Director of Product and Platform Management
Imagine Communications
07.2015 - 07.2019
Brand & Creative Manager
Imagine Communications
01.2013 - 01.2015
Senior Product Marketing Manager, Advertising Management Systems
Harris Corporation
01.2007 - 01.2013
Bachelor of Science - Business Administration (Marketing & International Business)
University of Colorado
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