Adam Handy
Brooklyn
Summary
Results-driven coordinator specializing in business development and activation strategies. Successfully led campaigns that enhanced brand awareness and created growth opportunities within multiple lines of business. Implemented efficient tracking systems for pipeline initiatives, delivering actionable market insights to identify and capitalize on growth opportunities.
Overview
3
3
years of professional experience
Work History
Coordinator, Football Development
NFL
New York
09.2025 - Current
- Leading NFC North and South clubs call on grassroots initiatives, boosting regional program visibility and league-wide recognition.
- Revamping league-wide communication between clubs and state associations, improving efficiency and consistency in partnership with the NFHS (National Federation of High Schools).
- Managing project timelines and event logistics for in-season development initiatives, such as the HBCU Showcase.
- Executing the team's Super Bowl LX marquee deliverables for approximately 4,000 community members, strengthening engagement with tackle football stakeholders in the San Francisco area.
Coordinator, Football Business Strategy
NFL
New York
03.2025 - 09.2025
- Oversaw and refined tracking systems for inclusion-focused initiatives such as the Nunn-Wooten Fellowship, improving ROI measurement, and optimizing resource allocation.
- Delivered comprehensive market analysis identifying high-potential international markets, shaping global expansion strategy.
- Developed and presented a cross-industry comparative study on international youth development programs, delivering actionable insights for multi-year global development plans.
- Coordinated day-to-day production and execution for the 2025 NFL FLAG Championships, and assisted with fan engagement activities.
Coordinator, Community Relations
NFL
New York
07.2024 - 03.2025
- Facilitated the launch of multiple NFL cause campaigns, boosting league-wide visibility, and fan engagement.
- Coordinated league messaging delivery to national broadcast partners (ESPN, ABC, FOX, NBC, CBS) for primetime coverage.
- Executed in-office activations for over 800+ staff, fostering cause awareness and cross-collaboration.
- Led and delivered on-site Super Bowl LIX social responsibility activations, engaging over 1,000 participants while supporting the New Orleans community.
Corporate Partnerships Intern
Washington Nationals
Washington
03.2023 - 10.2023
- Managed partner activation logistics, including planning, setup, and post-event optimization for game-day experiences.
- Executed marketing strategies, including one boosting partner Pedigree’s Pups in the Park activation sales by 59%, setting a partnership record.
- Directed activation design and on-site execution for key partners to ensure seamless brand integration and fan engagement.
- Coordinated with creative teams to capture and organize high-quality visual assets for activations and promotional events.
- Developed signage schedules and shot lists for homestands to maximize partner visibility and campaign impact.
Education
Bachelor of Arts - Sociology
University of Maryland College Park
College Park, MD12-2023
Skills
- Data & Analytics
- Cross-Functional Collaboration
- Research & Strategy
- Relationship & Stakeholder Management
- Campaign & Event Management
Projects
Marcus Graham Project
- Collaborated with a select team to design a 360° marketing campaign for the Washington Capitals, driving fan engagement and brand visibility.
- Analyzed market data to develop strategies promoting diversity and inclusion, aligning with the Washington Capitals’ organizational goals.
- Implemented targeted marketing initiatives that increased minority participation in hockey across the DMV region.
Languages
- French, Basics
Timeline
Coordinator, Football Development
NFL
09.2025 - Current
Coordinator, Football Business Strategy
NFL
03.2025 - 09.2025
Coordinator, Community Relations
NFL
07.2024 - 03.2025
Corporate Partnerships Intern
Washington Nationals
03.2023 - 10.2023
Bachelor of Arts - Sociology
University of Maryland College Park