Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Accomplishments
Websites
Timeline
Generic
Adam Hanks

Adam Hanks

Director of National Accounts
Charlotte,NC

Summary

Results-driven national sales leader with 12+ years of experience in the beverage and CPG industry, delivering consistent revenue growth and brand expansion across the On Premise and Away From Home channels.

Proven success managing national foodservice accounts, including Marriott, Hilton, Darden, and Landry’s, while launching new products, driving trade marketing ROI, and cultivating executive-level partnerships. Skilled storyteller and team builder with a track record of leading cross-functional initiatives, optimizing budgets, and building customer loyalty across all national account channels.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Director of National Accounts

Hess Persson Estates
01.2022 - Current
  • Help create a new internal position to drive our brands into National Accounts and develop personal relationships with the key On Premise accounts across the country
  • Secured position against a backdrop of several other very qualified individuals. My passion, ethics, financial acumen and prior success were mentioned as the qualities that made me stand out.
  • Currently responsible for managing all National Accounts across the country in the On Premise channel.
  • 2024 Business included over 25K cases and $3 million in revenue.
  • Came in 10% under budget on spend and helped drive ROI and accountability on programming and partnerships.
  • Fostered relationships with the top agencies, including IMI, Patrick Henry, BBB, Mindmeld, Straight Up Collective and DNA.
  • Negotiated menu support and constantly audited partnerships to ensure forecasts were being hit and spend was in line with pre-determined rate per case (RPC)
  • Secured invites to the most coveted conferences including Marriott, IMI B4 Summit etc.
  • Launched New Brand; Maverick Ranches into the On Premise. Secured several key BTG and Features in order to overachieve +120% of goal ea. of first 2 years.
  • Created BTG program for our Lion Tamer Napa Cabernet. Able to control access and budget while offering a strategic price point to our partners and achieve +125% of goal in 1st year.
  • Developed a new partnership that has turned into our number 2 On Premise Account in the country in just 18 months only behind Marriott.
  • Secured ongoing commitments from all of our top partners including Marriott, Hyatt, Darden, Blooming Brands, Hilton, Club Procure, Landry’s etc.
  • Obtained new Luxury BTG placement at Mortons. Working with Landry’s and our Executive team we developed an exclusive price, training program and digital educational pieces support the partnership.
  • Was the driving force to get our marketing team, digital and video partners to create a new tool kit of short, impactful training videos that highlight our history, story, vineyards, wines and people.

SE Division Manager

Hess Persson Estates
01.2021 - 01.2022
  • Promoted to run the 2nd largest division in the company with yearly sales over 130,000 cases and revenue of $18+ million.
  • Top division for luxury wines over $25 wholesale in the country.
  • Fastest growing on premise recovery in the country. Surpassing volume and revenue from 2019 highs.
  • Managed 3 regional managers. Overseeing everything from pricing, goals, inventory, off premise strategic partnerships, national accounts on premise, DnR, AnP and creating and managing all incentives and programming support.
  • Responsible for developing Annual Operating Plan for 20 distributors across 13 states. Related responsibilities include all revenue and volume goals, financial budgets, inventories and personnel decisions.
  • Developed key initiatives to partner with iconic brand leaders in CPG industries to cross merchandise and drive sales.
  • Skilled in forging partnerships with large distributors and driving growth through top-down distributor management.

SE Regional Manager

Hess Persson Estates
01.2016 - 01.2021
  • Managed 7 distributor partnerships across the SE. Total volume of 41,000 cases and $6+ million in revenue.
  • CAGR of 10% over the last 4 years.
  • 2021 Regional Manager of the year. 117% to Revenue Goal and 145% to Luxury Volume Goals
  • 2020 Salesperson of the year. Only region with positive growth in depletions and revenues for 5 consecutive years
  • Highest growth rate by region for Luxury Portfolio in latest fiscal year.
  • Highest growth in volume and revenue in the company in the latest fiscal year
  • Double digit growth in revenue during COVID while also growing volume and POD’s
  • Key relationships with the largest strategic retailers in the SE
  • 2019 Regional Manager of the Year
  • In 2019 grew revenue, depletions and accounts sold across my region all by +20%
  • Achieved 102% of revenue and depletion goals in fiscal (2020).
  • Experience with driving programs in strategic retail and increasing programming frequency
  • Knowledgeable in providing training and education to fine wine and on premise teams to drive results.
  • Drove consistent growth in revenue, depletions and accounts sold across all markets.
  • Created and enhanced relationships with key strategic retailers, national and regional on premise accounts and key local buyers
  • Under budget on expenses and marketing support every year while still driving growth

SE Regional Manager

Huneeus Vintners
01.2014 - 01.2016
  • Managed a diverse portfolio of world class wines from top estates in California and Chile. Worked with distributors in NC, SC, TN, GA, AL to ensure goals were met and the brands were well represented in the market.
  • Managed 15 distributors in 5 states for a portfolio of family owned brands including Quintessa, Faust, Illumination, Flowers, The Prisoner, Saldo, Cuttings, Blindfold, Primus and Neyen.
  • Launched new brands and ensured their long-term success. Successful brand launches included Cuttings in 2014, Thorn in 2015, Faust “The Pact” in 2015.

Sales Representative

Johnson Brothers Distributing
Charlotte
01.2012 - 01.2014
  • Ranked Number 1 in branch for sales revenue growth for 2013 and 2014
  • Ranked Number 1 in branch for sales percentage growth 2013 and 2014
  • Increased sales 30% and over $300,000 in 2013
  • Increased sales 36% and $471,000 in 2014
  • Ranked number 1 in branch for total sales between June 2013 – June 2014: $1.76 million
  • Handled 100+ accounts
  • Ranked number 1 in group for sales objectives hit

Education

MBA -

Wake Forest University Business School
Charlotte, NC

BA - Finance and Marketing

Fort Lewis College
Durango, Colorado

AA - Viticulture and Enology

Allan Hancock College
Santa Maria, California

Skills

  • Pricing strategy
  • Sales pipeline management
  • Territory management
  • Key account identification
  • Industry networking
  • Relationship management
  • Budget management
  • Revenue forecasting
  • Customer relationship management
  • Negotiation skills
  • Budget forecasting

Certification

  • Level 1 Certification, Court of Master Sommeliers
  • Level 2 Certification, WSET

Affiliations

  • Volunteering with Habitat for Humanity and Big Bros / Big Sisters
  • Skiing, Hiking, Mt Biking
  • Cooking
  • Traveling and experiencing new cultures

Accomplishments

  • Regional Manager of the Year in 2019
  • Sales Person of the Year in 2020
  • Regional Manager of the Year in 2021

Timeline

Director of National Accounts

Hess Persson Estates
01.2022 - Current

SE Division Manager

Hess Persson Estates
01.2021 - 01.2022

SE Regional Manager

Hess Persson Estates
01.2016 - 01.2021

SE Regional Manager

Huneeus Vintners
01.2014 - 01.2016

Sales Representative

Johnson Brothers Distributing
01.2012 - 01.2014

MBA -

Wake Forest University Business School

BA - Finance and Marketing

Fort Lewis College

AA - Viticulture and Enology

Allan Hancock College

Similar Profiles

CREATE PROFILE
Adam HanksDirector of National Accounts
Resume profile built at Resume-Now.com