Adam Heaps
Denver,CO
Summary
Executive sales leader with 23 years of medical device experience who excels in driving revenue growth and leading high-performing sales teams with purpose and passion. Known for building skilled teams with a strong results-driven focus on team collaboration and achievement. Highly skilled in strategic planning, market analysis, and client relationship management across multiple surgical specialties – Surgical Robotics, Spine, and Minimally Invasive Surgery.
Overview
24
24
years of professional experience
Work History
Director of Sales - West
Augmedics
02.2023 - Current
- Manager and mentor to capital and clinical sales teams covering 22 states focused on new account objectives, driving procedural adoption, and sales revenue.
- Leveraging strong relationships and market knowledge to identify emerging opportunities for new business development in the Western Region.
- Developing high-performing sales teams by recruiting top talent, providing ongoing training, and setting clear performance expectations.
- Driving overall sales growth and revenue by developing and implementing strategic sales plans for the Western Region.
- Expanding market share in the Western Region through targeted sales strategies and effective territory management.
Sr. Clinical Sales Manager
Momentis Surgical
02.2022 - 01.2023
- Responsible for driving clinical adoption, KOL training and development, and the sales process of the Anovo Surgical System.
- Hired, trained, and developed a strong and effective clinical sales team.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Sr. Manager, Global Learning
Momentis Surgical
01.2021 - 01.2022
- Responsible for training the sales force on all clinical and technological aspects of the Anovo Surgical System.
- Developed and delivered the sales product and positioning strategy.
- Lead over 20 cadaver and soft tissue training labs during VIP and Innovator Sales events.
- Developed and created the CAST training program for new Account Executives including all content, presentations, and implementation.
- Developed and created Advanced Clinical Training Class for global clinical services team.
- Lead global initiative to create procedurally relevant sales tools including Test Drive Scripts and Animation Videos.
Director of Sales, Client Solutions & Partnerships, North America
FundamentalVR
01.2020 - 01.2021
- Responsible for driving sales, strategic partnerships, marketing initiatives, and new education-based market opportunities
Regional Sales Director (CO/UT)
Nevro Corp.
01.2019 - 01.2020
- Led a high-performing sales team of District Sales Managers, Sales Representatives, and Therapy Consultants by providing coaching and mentoring to achieve ambitious targets.
- 2019 PTQ = 101.5%
- Q1 PTQ = 104%, Q2 PTQ = 109%, Q4 PTQ = 104% (68% Growth)
- 14.3% Growth Year over Year
- Real Dollar Growth = $950K
Sales Director (CO/WY)
NuVasive, INC.
01.2015 - 01.2019
- Promoted to Sales Director responsible for all aspects of the business including P&L, Asset Management, head count, surgeon trainings, and case coverage to drive new business
- Grew revenue to $16.585M in 2017
- Delivered 63.3% Ops Margin on a goal of 62.4% in 2017
- Grew revenue from $12.017M to $15.857M and 24% Growth in 2016
- Drove OPEX $145K under budget through successful asset management strategy
- Delivered 58% Operational Margin in 2016 up from 55.5% in 2015
- Expanded the regional team by 4 Spine Specialists to a total of 11
Area Business Manager (CO/WY)
NuVasive, INC
01.2015 - 01.2016
- Responsible for rebuilding the Colorado market and driving market share across the biologic, fixation, inter-body, and neuromonitoring portfolios
- Helped team deliver $12.017M in revenue and 98% PTQ through collaborative selling and case coverage
- Grew the team from 3 Spine Specialists to 7 during first year and picked up responsibility for Wyoming market
- Converted a key surgeon at the University of Colorado that added $450K in revenue
Regional Sales Manager (CO, UT, WY, NM, ND, SD, NE)
RF Surgical
01.2014 - 12.2014
- Responsible for opening new markets across multiple states for RF tagged cotton products designed to eliminate retained surgical sponges in the operating room
- Opened the Colorado Market by converting, and implementing, Sisters of Charity Leavenworth Health System’s flagship hospital, St. Joseph.
- Opened the WY market by converting, and implementing, Memorial Hospital of Converse County
Clinical Sales Manager
Intuitive Surgical
01.2010 - 01.2014
- Hired, trained, and developed 7 sales professionals; three were promoted within the company
- Lead team that grew Hysterectomy market share from 21% to 54% through targeting, selling, and training GYN surgeons.
- Lead team that grew General Surgery business by 82% in 2012 & 56% in 2013 through clinical selling and peer to peer interactions
- Trained first general surgeon on Single Incision procedure in Colorado (2012), and 17 total surgeons on the procedure
- Trained the first two GYN Single Incision surgeons in Metro Denver (2013)
Regional Sales Manager
Stryker Endoscopy
01.2008 - 01.2010
- Responsible for managing and growing 12 sales territories across 4 states including P&L control of $21M business
- Lead team of 10 sales reps to over $18.8M in sales and 11% growth over previous year
- Managed P&L to exceed goals including $1.65M in real dollar growth
Marketing Manager
Stryker Endoscopy
01.2005 - 12.2007
- Grew the Video Accessory product line from $89M to $126M through innovative products and regulation of current technology and margins
- Responsible for the design, testing, and launch of the SDC Ultra product named one of the 2008 Innovations of the Year by the Society of Laparoscopic Surgeons
Sales Representative
Stryker Endoscopy
01.2001 - 12.2004
- 2002 Rookie of the Year Award - $2.1M sales, 769% Growth
- 2002 Homer Stryker Award for highest Percent to Quota - 218% PTQ
Education
Bachelor of Science - Health Science
Wake Forest University
Winston-Salem, NC05.2001
Skills
- Sales leadership strategy
- Industry expertise
- Clinical leader
- Key account targeting management
- Sales process optimization training
- Revenue growth pipeline management
- Complex deal closing
- Team collaboration motivation
Professional Development
- Challenger Sales Model Training (through Gartner formerly CBE)
- Situational Leadership Training (through Ken Blanchard Companies)
- Matrix Achievement Group, C-Suite Selling Training
- Intuitive Surgical Level I & II Management Training
- Gallup Leadership Academy Training
- Speakeasy Professional Speaking Class
- Speakeasy Professional Content Course
Professional Highlights
- 100% quota achievement - Clinical case volume and revenue Q3 2023, Q4 2023, Q1 2024
- 47% YoY procedural growth 2024
- 100% quota achievement - Capital sales Q1 2024, Q2 2024
- Launched, trained, and grew first 3 strategic accounts at Momentis Surgical
- Developed and Executed first sales training class at Momentis Surgical
- Grew NuVasive Colorado/Wyoming Region 27.5%, 01/01/15 - 12/31/19
- Hired, trained, and developed 7 Clinical Robotic Sales Representatives; 3 were promoted within the company, 01/01/15 - 12/31/19
- Grew Robotic Hysterectomy market share from 21% to 54%, 01/01/10 - 12/31/13
- 103 Surgeons trained who produced 3,773 incremental robotic cases, 01/01/10 - 12/31/13
- 23 robotic system sales both to existing and new customers, 01/01/10 - 12/31/13
- Ranked #3 Clinical Sales Manager in 2010 with Intuitive Surgical, 01/01/10
- 2006 Stryker Endoscopy Marketing Manager of the Year Award, 01/01/06
- Stryker Endoscopy Rookie of the Year Award, 01/01/02
- Homer Stryker Award for Highest Percent to Quota, 01/01/02
Timeline
Director of Sales - West
Augmedics
02.2023 - Current
Sr. Clinical Sales Manager
Momentis Surgical
02.2022 - 01.2023
Sr. Manager, Global Learning
Momentis Surgical
01.2021 - 01.2022
Director of Sales, Client Solutions & Partnerships, North America
FundamentalVR
01.2020 - 01.2021
Regional Sales Director (CO/UT)
Nevro Corp.
01.2019 - 01.2020
Sales Director (CO/WY)
NuVasive, INC.
01.2015 - 01.2019
Area Business Manager (CO/WY)
NuVasive, INC
01.2015 - 01.2016
Regional Sales Manager (CO, UT, WY, NM, ND, SD, NE)
RF Surgical
01.2014 - 12.2014
Clinical Sales Manager
Intuitive Surgical
01.2010 - 01.2014
Regional Sales Manager
Stryker Endoscopy
01.2008 - 01.2010
Marketing Manager
Stryker Endoscopy
01.2005 - 12.2007
Sales Representative
Stryker Endoscopy
01.2001 - 12.2004
Bachelor of Science - Health Science
Wake Forest University
Similar Profiles
Isaac GarciaIsaac Garcia
Laboratory Supervisor at Eurofins DPTLaboratory Supervisor at Eurofins DPT
Bria McCaulleyBria McCaulley
Choir Member at MSU DenverChoir Member at MSU Denver
Marco ValdezMarco Valdez
General Laborer at Colorado Department Of CorrectionsGeneral Laborer at Colorado Department Of Corrections
Elisabeth YounkesElisabeth Younkes
Contract Manager at CommonSpirit HealthContract Manager at CommonSpirit Health
Robert Ricks Jr.Robert Ricks Jr.
Sr. Director of Sales West Coast- Canada-Mexico at Comdata Inc.Sr. Director of Sales West Coast- Canada-Mexico at Comdata Inc.