Adam Heredia
La Habra,CA
Summary
Results-driven General Manager dedicated to building focused, high-achieving teams through goal-oriented training and mentorship. Effective coaching and business management experience for over ten years at various gyms and universities. Communicates well with clients/participants of diverse age and ethnic groups therefore creating a unified team culture. I have been helping people achieve their fitness goals for over twenty years. Fluent in Spanish.
Overview
14
14
years of professional experience
Work History
General Manager
Crunch Fitness
Placentia, CA
02.2022 - Current
- Achieve financial targets for the club by motivating, leading, supervising, and coordinating the activities of employees engaged in servicing our members' needs.
- Won Crunch 2024 Highest Overall Club Satisfaction Award for Crunch Placentia.
- Improved Yelp star ratings from a 2-star gym to a 4-star gym, and still rising.
- Maximize efficiency by coaching and mentoring my staff to become the best gym in Orange County.
- Manage budget implementations, employee reviews, training, schedules, and contract negotiations.
- Overlook new member sales production, front desk staff, facilities and operations, member management, and both the personal training and group fitness departments.
- Ensure all equipment meets safety standards and cleanliness at all times.
Owner
Fit Camp
09.2015 - 12.2021
- Manage and motivate staff, make sure the bills and staff wages are paid each month, and implement strategies to ensure that the gym obtains new members and retains current members.
- Hire the right team and empower that team to reach their goals – and the overall business goals.
- Responsible for keeping equipment clean and in good shape and ordering new parts/supplies when needed.
- Creating the trainer's weekly schedule and replace trainers in absence.
- Forming exceptional relationships with each client so they feel confident each time they walk into my gym.
- Always remain on call in case of emergencies or unexpected precedences.
Director
The Camp Transformation Center
07.2011 - 05.2015
- Create new programs to boost customer sales and customer satisfaction.
- Attending and participating in management meetings.
- Replacing manager on duty and personal trainers in absence.
- Ensuring quarterly revenue targets are met, managing personnel, and creating and maintaining a budget.
- Collaborating with staff members to ensure cleanliness and tidiness of facility, and maintenance of equipment.
- Hold weekly weigh-ins for clients ensuring they are meeting their fitness goals.
Weight/Cardio Room Trainer
University of La Verne
09.2010 - 06.2011
- Assisted athletes with workout machines, taught inexperienced students safe and proper workout.
- Key holder for facilities.
- Enforced facility rules.
- Built trusted relationships with athletes by getting to know them on a personal level and making their comfort a priority.
Cross Country Coach
Whitney High School
08.2010 - 01.2011
- Designed individual running workouts that best suited each athlete - total of forty male and female athletes
- Taught athletes how to work with others through team bonding and leadership skills
- Intrisically motivated the athletes to reach their goal by goal setting, building confidence, keeping everyone involved, and practiced psychological skills training.
Education
Bachelor of Science - Movement & Sports Science
University of La Verne
CA, La Verne06.2011
Associate of Arts - Language Arts & Communication
Mount San Antonio College
Walnut, CA 06.2007
Skills
- Analytical Reporting
- Manage KPIs
- Sports Medicine Knowledge
- Motivational Leadership
- Proven Sales Ability
- Customer Service
- Nondiscriminatory Practices
Accomplishments
- Current ULV Track & Field Record Holder (1500m - 3:52)
- Movement & Sport Science Society
Timeline
General Manager
Crunch Fitness
02.2022 - Current
Owner
Fit Camp
09.2015 - 12.2021
Director
The Camp Transformation Center
07.2011 - 05.2015
Weight/Cardio Room Trainer
University of La Verne
09.2010 - 06.2011
Cross Country Coach
Whitney High School
08.2010 - 01.2011
Bachelor of Science - Movement & Sports Science
University of La Verne
Associate of Arts - Language Arts & Communication
Mount San Antonio College