Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Adam Herrington

Santa Rosa Beach,FL

Summary

Husband, Dad, Sales (Development) Leader, Entrepreneur at Heart.


The force multiplier behind success for me is collaborating cross-functionally to promote a culture of continuous improvement (innovation) and accountability. I leverage a data-driven approach while taking into account anecdotal feedback from peers & directs to drive positive outcomes for the business.

The values that drive my passion for Sales (Development) are: Talent Development, Prospecting Excellence, Accountability & Culture - these pillars along with our collective Mission/Vision drive a highly productive organization amongst all stakeholders to thrive & accelerate the business & their careers.

Overview

11
11
years of professional experience
1
1
Certification

Work History

VP, Sales Development & GTM Pipeline Strategy

Khoros
01.2024 - Current
  • Responsible for Khoros Pipeline Strategy & Execution - inclusive of Sales Development, QCR GTM Plays and being the liaison between Sales & Marketing to ensure we are aligned across our efforts
  • Lead cross-functional teams for the successful completion of GTM strategies, resulting in increased efficiency & revenue
  • Enhance company profitability by implementing strategic business plans and optimizing operational processes.
  • Developed new revenue streams by identifying growth opportunities and forging strategic GTM Plays within our "ICP" for the Sales Organization
  • Lead organizational restructuring initiatives, streamlining operations and reducing overhead costs.
  • Direct sales & marketing strategies to increase brand awareness, generate leads, and grow market share within a highly competitive environment

Senior Director, Global Sales Development

Khoros
02.2023 - Current
  • Lead a team of 5 People Leaders/Managers and ~45 Individual Contributors - tasked with generating new, quality opportunities and pipeline through Inbound & Outbound Lead Generation - Reps & Personal Compensated attached to Annual Recurring Revenue (ARR).
  • Key responsibilities include driving increased ARR from Install Base customers and net new account acquisition through value realization, stakeholder alignment and "point-of-view selling".
  • Nurture, mentor, and develop a team of People Managers, including responsibility for performance management, recruitment, and training & enablement.
  • Responsible for GTM pipeline strategy with Cross-Functional Leaders and aligning support from Sales Development Teams, Marketing, Solution Engineering, Sales Programs & Programs.
  • Forecasting and reporting on the most critical drivers of business (including inputs & outputs).
  • Story-tell with an analytical and data-driven approach with a strong sense of leadership and motivating teams.
  • Identify and make recommendations for improvement in the areas of process, efficiency, and productivity
  • Revised GTM Strategy to meet changing customer/prospects needs/requirements
  • Directed, design and execute business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Meet weekly with Executive Leadership Team (CEO, CMO, CRO, CFO) to provide insight & support to attain organizational goals.
  • Revamped operational plans to refocus staff and align processes with business objectives.

Director Business & Sales Development

Salesforce
09.2021 - 02.2023

FY22 - 121% Pipe-Gen Quota Attainment, 133% ACV Quota Attainment ($26MM)

  • Manage team of 4 people leaders that were responsible for leading teams of Business Development Representatives supporting our Financial Services, Comms/Media/Tech & Retail Consumer Goods Vertical.
  • Provided definition and implementation of the annual plan for teams to achieve organizational objectives (managed to 20%+ YoY Growth (ARR) in each cloud solution).
  • Key responsibilities included driving increased AOV from Install Base customers and net new account acquisition through strategy development, stakeholder alignment, and tactical execution
  • Implemented Salesforce's first New Logo (only) Business Development "team" of SDRs/AEs
  • Nurture, mentor, and develop a team of Business Development People Managers, including responsibility for performance management, recruitment, and training
  • Responsible for building out strategies with Cross-Functional Partners and aligning support from Business Development Teams, Marketing, Solution Engineering, Sales Programs & Programs Forecasting and reporting on the most critical drivers of business.
  • Responsible for implementing enablement's for the team with company standard sales methodologies and product/industry understanding.

Sr. Manager, Business Development

Salesforce
01.2020 - 09.2021

FY19 - 119% Pipe-Gen Quota Attainment, 129% ACV Quota Attainment ($21MM)

FY20 - 114% Pipe-Gen Quota Attainment, 118% ACV Quota Attainment ($25MM)

FY21 - 123% Pipe-Gen Quota Attainment, 120% ACV Quota Attainment ($27MM)

  • Established team of 2 Managers and 25 Individual Contributors - Business Development Representatives (BDRs) - tasked with generating new, qualified opportunities and pipeline for Sales
  • Teams through Inbound & Outbound Lead Generation
  • Develop relationships and communicate effectively with cross-functional stakeholders and align with business partners (Marketing, Sales, Operations, Enablement, Programs, etc.) to design go-to-market strategies, allocate resources, assign performance targets and develop plans to achieve those targets
  • Track record of hiring, developing, and mentoring successful teams aimed at growing careers, pipeline and sales growth for organizations
  • Motivate Individuals and Team to exceed objectives through coaching, regular broadcast of results, and creative incentives
  • Identify and make recommendations for improvement in areas of Process, Efficiency & Productivity
  • Data-driven by establishing metrics and help the team improve by understanding their performance indicators Oversee usage of team systems including Salesforce, Outreach and ZoomInfo

BDR Manager

Salesforce
01.2018 - 01.2020

FY19 - 109% Pipe-Gen Quota Attainment, 120% ACV Quota Attainment

FY20 - 111% Pipe Quota Attainment, 110% ACV Quota Attainment

  • Manage team of Business Development Representatives that are responsible for developing and qualifying revenue opportunities within their assigned territory in order to generate revenue for our ENT Segment
  • Hire, Train, and Manage team of BDRs on strategic projects aimed at driving sales growth and developing into sales-ready candidates for future Account Executive positions Motivate Individuals & Team to exceed objectives through coaching, regular broadcast of results, & incentives Identify and make recommendations for improvement in the areas of Process, Efficiency, Productivity

Account Executive

Salesforce
01.2014 - 01.2018


FY15 - 156% Quota Attainment ($1.2M)

FY16 - 102% Quota Attainment ($1.1M

FY17 - 124% Quota Attainment ($1.3M)

FY18 - 91% Quota Attainment ($975k)

  • Managed full sales cycle, from prospecting to qualifying and managing the closing of complex deal cycles.
  • Developed and nurtured long-term relationships with key stakeholders and influencers in the sales process (customers & new logo accounts).
  • Drove new business development through qualifying leads, building relationships and executing strategic sales in various markets/segments.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs (relied on Sandler Selling Methodology & The Challenger Sale).

Sr. Business Development Representative

Salesforce
01.2013 - 01.2014


Generated $2.4 million in new business pipeline Sourced 1.2 million in ACV during tenure as BDR

  • Responsible for strategically developing and qualifying revenue opportunities within their assigned territory
  • Worked collaboratively with Core AEs to create/prioritize strategic target accounts and develop strategies for messaging purposes to drive on opportunities for new business
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.

Education

Bachelor of Arts - Political Science

Georgia College And State University
Milledgeville, GA
05.2011

Skills

  • Develop strong cross-functional relationships across the Sales Function, Operational leaders, Customer Success, Marketing and Finance
  • Execute pipeline strategy to achieve team goals on a monthly basis - meetings, opportunities, pipeline & revenue
  • Manage global team of leaders and reps - assist in their professional development through coaching and being a multiplier
  • Provide strategies for improving outbound strategy for building pipeline (implemented Pipeline Programs for entire GTM teams)
  • Position teams for growth (personally & professionally) by increasing productivity and yield of each Rep
  • Operate effectively in high-growth, fast-paced environments
  • Business Management and Development
  • Infrastructure Designing
  • Strategic Direction
  • Forecasting Quotas
  • Organizational Leadership

Affiliations

  • Atlanta Dream Center
  • Noah's Ark Children's Home
  • YoungLife

Certification

  • Salesforce Business Analyst Certification
  • Series 7 & 63 Certification

Timeline

VP, Sales Development & GTM Pipeline Strategy

Khoros
01.2024 - Current

Senior Director, Global Sales Development

Khoros
02.2023 - Current

Director Business & Sales Development

Salesforce
09.2021 - 02.2023

Sr. Manager, Business Development

Salesforce
01.2020 - 09.2021

BDR Manager

Salesforce
01.2018 - 01.2020

Account Executive

Salesforce
01.2014 - 01.2018

Sr. Business Development Representative

Salesforce
01.2013 - 01.2014

Bachelor of Arts - Political Science

Georgia College And State University
Adam Herrington