Adam Huckeby

• Product Management Framework Reboot: Spearheaded a comprehensive reboot of product management processes, redefining roles and deliverables to align with the WireCo Business System’s Pillars of Success.
• PLM System Optimization: Played a key role in designing and implementing an enhanced Product Lifecycle Management (PLM) system, expanding the traditional "Phase Gate" process to integrate cross-functional activities and robust post-launch support.
• Strategic Metrics Development: Designed and implemented best practices, tools, and metrics for PLM project tracking, establishing KPIs to monitor portfolio health and roadmap execution.
• Cross-Functional Leadership: Founded the "Product Action Committee" to drive strategic alignment and execution across functional teams, ensuring cohesive development and delivery of PLM initiatives.
• Team Leadership and Mentorship: Led and mentored a global team of product managers, fostering collaboration, professional development, and a culture of innovation.
• Operational Excellence: Defined core workstreams and established an operational rhythm, including structured daily, weekly, and monthly activities, reports, and outputs to support the team’s mission and business goals.

• Portfolio Management Excellence: Directed a complex portfolio of 11,000 SKUs across seven channel-specific brands, generating $330M in annual revenue and ensuring optimal market coverage.
• End-to-End Product Development: Spearheaded the development and launch of critical products and strategies from concept to end-of-life using a phase-gate product management framework.
• Cross-Functional Leadership: Led multi-functional teams to consistently achieve project milestones and deliver on strategic goals through collaboration and alignment.
• Customer-Centric Innovation: Maintained a deep understanding of customer needs to identify product gaps, generating innovative solutions that drove market share growth and improved customer experiences.
• Strategic Communication: Delivered compelling presentations of concepts, prototypes, and strategies to peers, focus groups, and leadership teams, while training sales teams on effective selling strategies for products and categories.
• Pricing and Positioning Expertise: Developed competitive product pricing and positioning strategies aligned with market trends and business goals.
• Requirements and Prioritization: Translated product strategies into detailed requirements and prototypes, prioritizing initiatives based on business impact and customer value.
• Engineering Collaboration: Partnered closely with engineering teams to ensure seamless execution of all product-related activities.
• Promotional Alignment: Evaluated and refined promotional plans to ensure consistency with product line strategy and effective messaging to target audiences.

Achievement Highlight: Championed and executed a multi-stage brand and product simplification initiative, achieving a 64% SKU reduction, developing an extensive e-commerce product database, and realizing $10M in annual working capital savings—all while maintaining annual revenue.

• Product Management: Braces & Supports, Hydration Systems, and Athletic Training Terminal Gear, serving the professional athletic training market through two-step distribution and big-box retail channels.
• Marketing Communications: Developed marketing materials, including concepts, photo and video editing, and graphic design, using advanced tools and Office-based platforms. Engaged external agencies by defining "scope of work" directives to guide photo shoots, artwork creation, catalog layout, and the production of marketing collateral and assets. Managed sponsorship and partnership programs, overseeing contracts, maintenance, and fulfillment to drive value for stakeholders.
• Event Planning and Leadership: Organized and led major industry events, including:National Athletic Trainers’ Association (NATA) yearly trade show, Annual Advisory Council Meeting, & Regional and local focus groups.
  

Primary Achievements:Designed and launched pivotal flagship products including

• Game Day Series bags: achieving broad market adoption.
• Active Ankle Eclipse: Patent-pending , a lateral ankle brace for retail and institutional markets.
• "Power Mister" brand: establishing a new product category.
• "Rigidlite" bag line: enhancing market differentiation with innovative and unique approach to terminal gear bags.