Adam Kikel
Belle Vernon,PA
Summary
Highly detailed & analytical E-Commerce Manager with 9 years of hands-on experience overseeing online sales and digital presence of companies. Skillful in data driven decision making, project management, merchandising strategy, and performance reporting. Result-driven professional possessing great grasp of web design and web analytics software paired with thorough knowledge of promotion planning & execution.
Overview
13
13
years of professional experience
Work History
eCommerce Manager
Rocky Brands
04.2022 - Current
- Maintain & manage the Rocky Brands Inc e-Commerce sites & their corresponding digital marketing initiatives with a focus on driving sales & implementing growth strategies
eCommerce Specialist
Camp & Lodge, DICK'S Sporting Goods
07.2015 - 04.2022
- Build & manage product and content pages across DSG, Field & Stream, & Public Lands websites to drive traffic, conversion, & revenue while using copywriting, CMS, & merchandising skills.
Brand / Marketing Manager
Syndikos Investments LLC.
04.2019 - 01.2020
- Responsible for developing, coordinating, executing, & evaluating marketing campaigns & digital sales of Syndikos & it's personal brands
Owner
Dark Archer Productions LLC
01.2011 - 01.2017
- Offered full-service multi-channel marketing campaign management & digital media production services to clientele nationwide predominantly within the outdoor industry
Education
B.S. Marketing -
Saint Vincent College
Latrobe, PA05.2013
Skills
- Online Advertising
- Order Fulfillment
- Specification Writing
- Inventory Tracking
- Search Engine Optimization
- Google Analytics
- Product Management
- Action planning
- Sales strategy development
- Competitor Analysis
- Website optimization
- Pricing strategy
- Conversion Rate Optimization
- E-commerce Platforms
- Mobile Commerce
- Brand Development
- Brand Marketing
- Market Trend Analysis
- Sales Reporting
- Strategic Planning
- Marketing Strategy Development
- Business Analytics
- Analytical Thinking
- Task Prioritization
- Vendor Management
- Budgeting and Expenditures
- Social Media Savvy
- Sales Tracking
- Sales Forecasting
- Written Communication
- Organizational Skills
- Excellent Communication
- Inventory Management
- Multitasking
- Cross-Channel Marketing
- Advertising Campaigns
Additional Qualifications
- Assisted in Public Lands site launch in '22, DSG site re-launch in '17, and Field & Stream webstore launch in '16 for Dicks Sporting Goods
- Technical expertise in Shopify, SalesForce, Workfront, HubSpot, GA4, FaceBook Ads Manager, FaceBook Business Manager, CRM, HTML, JIRA, MDM & similar CMS softwares, some DreamWeaver/CSS, SquareSpace, Word Press, SEO, Google Analytics, Google AdWords, Google Trends, KPI Reporting, eCommerce Demand Metrics, Financial Performance Metrics, SEMRush, Microsoft Office Suit, Adobe CS, Adobe Premier Pro, Photoshop, Illustrator, InDesign, After Effects, LightRoom, SpeedGrade, Final Cut Pro X, & Motion.
About Me
In my spare time I enjoy spending time in nature with my family either hiking, camping, fishing, or gardening. When adventure calls, I also enjoy solo backcountry bowhunting.
Timeline
eCommerce Manager
Rocky Brands
04.2022 - Current
Brand / Marketing Manager
Syndikos Investments LLC.
04.2019 - 01.2020
eCommerce Specialist
Camp & Lodge, DICK'S Sporting Goods
07.2015 - 04.2022
Owner
Dark Archer Productions LLC
01.2011 - 01.2017
B.S. Marketing -
Saint Vincent College