Adam Luchs
Mililani Town,HI
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Email Marketing
HIGHLINE ADVENTURES
08.2023 - Current
- Focus on email marketing for customer nurture and promotional marketing campaigns
- Responsible for establishing new partnerships with local area tourism providers.
- Designed targeted email marketing campaigns to reach desired audience.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
President/Owner
ALHI MEDIA SERVICES
08.2020 - Current
- Helping businesses do more business by providing strategy for go-to-market strategies that enhance brand recognition and customer acquisition while being laser focused on driving new revenue opportunities by aggressively capturing market share within a sector or region, streamlining and aligning Sales & Marketing operations to ensure maximum campaign effectiveness
- Specialty areas of focus are in the hospitality, tourism and event industries, with a unique perspective on the intersection of hotels/venues, destination marketing, and events.
Director of Sales & Marketing
TOAST OF THE TOWN
08.2020 - 04.2024
- Oversee outbound sales initiatives and strategies for Alaska's Premier event planning and management company
- Successfully drove over $3MIL in new business across all sectors, demonstrating resilience during the Covid-19 pandemic
- Achieved just under $4MIL in annual revenue in 2023, representing a 9x increase since 2020.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Sponsorship sales
OAKLAND LITERACY COALITION
07.2023 - 02.2024
- For the 3rd Annual Literacy & Justice for All symposium
- Secured more than +100% above target sponsorship expectations.
- Increased market penetration and annual revenue by implementing improved sales strategies.
- Displayed high-level sales, negotiation and proposal preparation skills.
Communications Director
JEWISH COMMUNITY SERVICES
08.2022 - 01.2023
- Included modernized communication outreach campaigns, to highlight and energize the community around the organization's landmark 25 years in existence.
- Created targeted messaging for diverse audiences, ensuring relevance and impact across multiple platforms.
- Evaluated communication effectiveness through data analysis and adjusted strategies accordingly for optimal results.
- Enhanced brand visibility by developing and executing strategic communication plans.
Sales Manager
BLUE NOTE HAWAII
08.2019 - 06.2021
- Responsible for revenue generation, sales, marketing, and special events for a 6,300sf live music venue seating 326
- Increased private event bookings by 200% in the first 6 months and sustained 100% YOY growth
- Launched 4 unique promotional awareness campaigns within the first 90 days targeting group business
- Completed overhaul and refinement of sales department marketing collateral.
- Increased sales revenue by developing and implementing effective sales strategies.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Marketing & Brand Development Manager
QUEEN KAPI'OLANI HOTEL
07.2017 - 07.2019
- Spearheaded the creation of integrated marketing campaigns, transforming the hotel from a 2-star to a 4-star property
- Achieved #7 ranking on TripAdvisor for Waikiki hotels
- Managed a $1.2 MM marketing budget, driving $600K annual revenue increase through email blast campaigns
- Increased F&B revenue by $200K with monthly onsite promotional events.
- Analyzed market trends and consumer behavior to optimize brand positioning for maximum impact.
- Led rebranding efforts that resulted in a refreshed company image and increased recognition among target audiences.
- Organized successful promotional events, leading to significant boosts in sales and brand awareness.
Events & Partnerships Manager
TURTLE BAY RESORT
04.2014 - 03.2017
- Created, designed and executed more than 150 special events for the 800 acre, 442 room luxury beachfront resort on the north shore of Oahu, with 5 restaurants, 6 bars, 2 pools, and nightclub
- Partnerships Managed - Nurtured relationships of strategic on-brand resort partners including RedBull, GoPro, Martin & Co., Oakley, WSL, Volcom, and more
- These partnerships were constantly in play and activated the resort on a continuous basis throughout the entire year
- Event Manager - Managed and ran The Signature Event Series, a dynamic display of high-level events across a multitude of genres and concepts.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Independent Consultant
EAHI, LLC
01.2012 - 04.2014
- Helped small businesses grow through practical sales & marketing strategies, focusing on events and experiential promotions
- Consulted for Team Move, Adventure Weddings HI, and Hawaiian Surf Adventures.
- Identified new business opportunities through networking events, conferences, and industry publications.
- Increased brand visibility by developing and executing targeted marketing strategies.
Marketing - Promotions - Events
SURF N SEA
12.2006 - 12.2011
- Developed and implemented a comprehensive marketing plan for an iconic surf and dive shop, achieving +3X YOY growth in water sports rentals and lessons programs
- Organized the annual Haleiwa SUP Race for 9 years, averaging 150 participants yearly and garnering significant media coverage.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Evaluated competitor activities within the market landscape regularly to inform future promotion strategies aimed at gaining a competitive edge.
- Played a pivotal role in launching new products by crafting compelling marketing collateral that showcased unique selling points and value propositions.
Education
Bachelor of Arts - American Studies & Communications
University of Hawaii At Manoa
Honolulu, HISkills
- Email Marketing
- Marketing and Promotions
- Integrated Marketing
- Channel Marketing
- Content Marketing Integration
- Marketing Strategies Development
- Marketing and Branding Awareness
- Email A and B testing
- Promotional Marketing
- Marketing Budget Management
- Event Marketing Coordination
- Viral Marketing Techniques
Certification
- Certified Hubspot Specialist
- Content Marketing Certificate from UC Davis
Timeline
Email Marketing
HIGHLINE ADVENTURES
08.2023 - Current
Sponsorship sales
OAKLAND LITERACY COALITION
07.2023 - 02.2024
Communications Director
JEWISH COMMUNITY SERVICES
08.2022 - 01.2023
President/Owner
ALHI MEDIA SERVICES
08.2020 - Current
Director of Sales & Marketing
TOAST OF THE TOWN
08.2020 - 04.2024
Sales Manager
BLUE NOTE HAWAII
08.2019 - 06.2021
Marketing & Brand Development Manager
QUEEN KAPI'OLANI HOTEL
07.2017 - 07.2019
Events & Partnerships Manager
TURTLE BAY RESORT
04.2014 - 03.2017
Independent Consultant
EAHI, LLC
01.2012 - 04.2014
Marketing - Promotions - Events
SURF N SEA
12.2006 - 12.2011
Bachelor of Arts - American Studies & Communications
University of Hawaii At Manoa
- Certified Hubspot Specialist
- Content Marketing Certificate from UC Davis
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