Adam Luera

• Assisted customers in product selection and provided detailed information on vehicle features.
• Maintained knowledge of inventory and vehicle specifications to address customer inquiries effectively.
• Executed sales transactions accurately using point-of-sale systems to enhance customer experience.
• Collaborated with team members to achieve monthly sales targets through strategic promotions and events.
• Developed rapport with customers, fostering trust and ensuring repeat business opportunities.
• Conducted follow-up communications with potential clients to nurture leads and increase engagement.
• Resolved customer concerns promptly, contributing to overall satisfaction and loyalty initiatives.
• Built relationships with customers to encourage repeat business.

• Averaged $2,500+ per deal in F&I product gross

• Strong product penetration across VSC, GAP, maintenance, and ancillary products

• Structured profitable, compliant deals meeting lender requirements

• Built strong lender relationships to secure competitive approvals

• Delivered transparent, high-trust customer experience

• Managed loan applications from submission through funding

• Averaged $2,500+ per deal in F&I product gross

• Presented menu options clearly and professionally

• Structured deals to maximize profitability and meet lender requirements

• Ensured documentation accuracy and funding compliance

• Developed and executed sales strategies to increase customer engagement.
• Conducted market research to identify trends and customer preferences.
• Collaborated with marketing team on promotional campaigns to drive sales.
• Led training sessions for new team members on product knowledge and sales techniques.
• Monitored sales performance metrics to assess effectiveness of strategies.
• Built and maintained relationships with key clients to enhance loyalty.
• Assisted in inventory management to ensure product availability aligns with demand.
• Led a successful sales team by providing motivational coaching and performance-based incentives.

Achieved top ranking in 20-group for gross contribution.

• Averaged $2,500+ per deal in F&I product gross

• Negotiated loan terms and secured competitive approvals

• Strengthened lender relationships to improve approval rates

• Negotiated loan terms and secured approvals

• Increased product penetration through consultative selling

• Assisted customers with credit challenges

• Maintained strong relationships with lenders and customers

• Completed Harley‑Davidson University’s Advanced Competency Training (ACT), strengthening deal structure strategy, lender presentation skills, and credit‑tier optimization to increase approval rates and backend performance.

• Led diverse teams in high-pressure environments, enhancing operational readiness and mission success.
• Developed and implemented training programs to improve team performance and skill proficiency.
• Coordinated logistical support for missions, ensuring timely delivery of critical supplies and equipment.
• Conducted risk assessments and strategic planning to mitigate operational challenges during deployments.
• Mentored junior soldiers, fostering their professional development and adherence to military standards.
• Streamlined communication processes within the squad, improving information flow and decision-making efficiency.
• Analyzed mission outcomes to identify areas for improvement and optimize future operational strategies.
• Maintained discipline within the ranks by enforcing standards of conduct expected from a professional military organization consistently and fairly.
• Conducted thorough after-action reviews following each operation to identify areas for improvement and implement necessary changes.
• Developed tailored training programs to address individual skill gaps, resulting in improved performance across the entire squad.
• Provided critical input to higher-level decision-makers during strategic planning sessions based on first-hand experiences from field operations.
• Adapted quickly to changing conditions on the battlefield, allowing the squad to maintain focus on primary objectives without being distracted by unforeseen challenges.
• Assisted subordinates in setting achievable goals aligned with their career aspirations as well as organizational objectives, promoting both personal development and overall unit success.
• Led fire team during infantry dismounted battle drills and situational training exercises.
• Devised and implemented battle plans to achieve tactical objectives.