Adam Mayo
Phoenix
Overview
13
13
years of professional experience
1
1
Certification
Work History
Onboarding Coach II
Keap
04.2022 - Current
- Provided in-depth business assessment using Life Cycle Marketing framework to help businesses identify gaps in digital marketing strategy
- Strategized and implemented digital marketing strategies across all stages of the customer value journey, and identify key KPIs that can be used to measure success
- Utilized the implementation of goals as teaching opportunities to pair technical knowledge with digital marketing strategies
- Provided on-going coaching focused on achieving goals set during initial strategy sessions.
Customer Success Manager II
Keap
04.2021 - 04.2022
- Trusted advisor to 400+ businesses engaging in regular strategy and coaching sessions to maximize customer ROI and eliminate barriers
- Monitored customer engagement and understanding of the Keap platform, and developed proactive action plans to reduce churn risk
- Resold value proposition of Keap in retention scenarios to secure buy-in for key stakeholders, often through cooperation with sales, coaching, support, and/or product departments
- Facilitated workshops with customers focused on product usage and conceptual understanding of digital marketing topics/strategies.
General Operations Manager
State Bicycle Co.
10.2017 - 07.2020
- Promoted to restructure workforce, focused on creating a unified Sales/Service Dept., and achieving greater collaboration with Shipping Dept
- Increased employee productivity through automation of internal processes and aspects of the Sales/Service Associate position
- Collaborated to rewrite warranty and return policies in order to increase consumer confidence while limiting company liability, and to more effectively manage returned goods
- Improved employee efficiency and knowledge by creating an onboarding program, reinforced through individual/group coaching, and consistent with skills/KPIs assessed during annual performance reviews
- Collaborated to improve website navigability, website copy, other marketing assets, and company product line
- These efforts contributed to a projected 100% YOY sales increase in 2020, with a 15% reduction in payroll costs and 50% reduction in fulfillment error rate (less than 1%).
Wholesale Department Manager
State Bicycle Co.
01.2013 - 10.2017
- Promoted to establish wholesale channels targeting US/EU independent retailers and international distributors
- Established pricing structures and sales agreements
- Increased retailer inquiries through collaboration with marketing team on social media and Google AdWords marketing
- Project Manager for Interbike Trade Show in 2013, 2014, 2015
- Led wholesale department to sales of over $1 million annually with 100+ retailers across five continents.
Sales and Service Team Lead
State Bicycle Co.
05.2011 - 01.2013
- Advised students on the admissions process, educational opportunities, and financial aid options offered at the University of Phoenix
- Ensured student preparedness by conducting new student orientations, on-going coaching sessions, and coordination with Academic/Financial Aid Advisors to provide a support network and collective resource.
Education
Cardinals Preparatory Academy -
Phoenix, AZBachelor of Science - Liberal Arts -
Northern Arizona University
Flagstaff, AZ05.2020
Associate of Arts - General Studies -
Scottsdale Community College
Scottsdale, AZ05.2017
Non-Faculty Advisor - Arizona State Cycling Club -
Arizona State Univ.
01.2014
Audio Engineering Diploma -
School of Audio Engineering
Nashville, TN05.2006
High School Diploma -
Desert Mountain Highschool
Scottsdale, AZ05.2002
Skills
- E-commerce Optimization (Shopify)
- Small Business Coaching
- Graphic Design (Photoshop, AI)
- Analytical and Critical Thinking
- Training and mentoring
- Audio / Visual (ProTools, Final Cut)
- Documentation and Recordkeeping
- Strategic Planning
- Project tracking
- Productivity Improvement
- Project Management
- Organizational abilities
- Software Knowledge
Accomplishments
Digital Marketing Strategist Certification awarded by Digital Marketer Academy
Locations
- Phoenix, AZ
- Scottsdale, AZ
- Flagstaff, AZ
- Nashville, TN
- State Farm Stadium, AZ
Volunteer Experience
Sin City Marketing - Americana Music Awards Industry Showcase
Certification
Digital Marketing Strategist Certifification awarded by Digitial Marketer Academy 2022
Email Marketing Strategist Certifification awarded by Digitial Marketer Academy 2023
Hobbies
Add hobbies here
Timeline
Onboarding Coach II
Keap
04.2022 - Current
Customer Success Manager II
Keap
04.2021 - 04.2022
General Operations Manager
State Bicycle Co.
10.2017 - 07.2020
Wholesale Department Manager
State Bicycle Co.
01.2013 - 10.2017
Sales and Service Team Lead
State Bicycle Co.
05.2011 - 01.2013
Cardinals Preparatory Academy -
Bachelor of Science - Liberal Arts -
Northern Arizona University
Associate of Arts - General Studies -
Scottsdale Community College
Non-Faculty Advisor - Arizona State Cycling Club -
Arizona State Univ.
Audio Engineering Diploma -
School of Audio Engineering
High School Diploma -
Desert Mountain Highschool
Digital Marketing Strategist Certifification awarded by Digitial Marketer Academy 2022
Email Marketing Strategist Certifification awarded by Digitial Marketer Academy 2023