Adam Miceli
SEO Analyst And Digital Marketing Expert
Madison Heights,MI
Summary
Successful SEO Analyst and Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Skills in graphic design and general web design to help bolster digital presences.
Results-driven professional with comprehensive background in strategic planning and execution. Known for delivering impactful solutions that align with business goals and foster team collaboration. Highly adaptable and reliable, skilled in critical analysis and innovative problem-solving to meet evolving organizational needs.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
SEO Strategist
DealerOn
Madison Heights, United States
10.2024 - 07.2025
- Research and identify opportunities to optimize websites for SEO best practices
- Review and optimize site metadata based on SEO Best Practices and Market Research
- Cultivate and maintain customer's digital presences to attract shoppers
- Review and research market trends
- Create keyword-rich content for websites to help their SERP rankings
- Manage and optimize Google My Business listings Cultivate new marketing strategies and internal processes
- Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
- Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Optimized website content by conducting comprehensive competitor analysis and identifying opportunities for improvement.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Engaged in continuous process improvement efforts that led to more efficient workflows saving both time and resources.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Successfully executed technical SEO audits to identify issues affecting website performance and recommended actionable solutions for improvement.
- Facilitated training programs, upgrading team skills and supporting professional development.
Sr. Digital Marketing Specialist
Sincro, An Ansira Company
Madison Heights, MI
04.2021 - 10.2024
- Research and identify opportunities to optimize websites and business' digital presences for SEO best practices
- Review and optimize site metadata based on SEO Best Practices and Market Research
- Cultivate and maintain customer's digital presences to attract shoppers
Review and research market trends - Create keyword-rich content for websites to help their SERP rankings
- Manage and optimize Google My Business listings
Cultivate new marketing strategies and internal processes - Help with internal education of processes and best practices
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized landing pages for improved user experience and higher conversion rates.
- Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches and promotions.
- Increased website traffic by implementing targeted SEO strategies and optimizing content.
- Managed relationships with external marketing vendors such as graphic designers or web developers to ensure timely delivery of high-quality work.
- Managed multiple social media platforms, boosting brand visibility and audience engagement.
SEO Analyst II
Sincro, An Ansira Company
Madison Heights, MI
08.2019 - 06.2021
- Research and identify opportunities to optimize websites for SEO best practices
- Review and optimize site metadata based on SEO Best Practices and Market Research
- Cultivate and maintain customer's digital presences to attract shoppers
- Review and research market trends
- Create keyword-rich content for websites to help their SERP rankings
- Manage and optimize Google My Business listings
Cultivate new marketing strategies and internal processes - Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
- Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Optimized website content by conducting comprehensive competitor analysis and identifying opportunities for improvement.
SEO Analyst - Digital Marketing
CDK Global
Detroit, MI
09.2018 - 08.2019
- Research and identify opportunities to optimize websites for SEO best practices
- Cultivate and maintain customer's digital presences to attract shoppers
- Review and research market trends
Create keyword-rich content for websites to help their SERP rankings - Develop and execute effective SEO and marketing strategies through customer's digital presences' to boost their online success
- Increased organic traffic for client websites through the development and execution of SEO campaigns.
- Implemented effective link building strategies to drive referral traffic and increase domain authority for clients'' websites.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Successfully executed technical SEO audits to identify issues affecting website performance and recommended actionable solutions for improvement.
- Graphic Design and Image Editing
- Google Analytics Certified
Web Designer
CDK Global
Detroit, MI
09.2013 - 09.2018
- Developing and managing content in CMS environments
- Working within a timeframe/deadline model
- Working in HTML, CSS, and Java
- Utilizing web hosting services
- Graphic design and image editing
- Understanding OEM guidelines and working within them to provide accurate and compliant assets for use by GM dealerships around the country.
- Resolving cases pulled from a queue system in an expedient and efficient manner.
- Working with a close knit team of fellow specialists to keep work flow steady and the office environment personable.
Web Designer Intern
Robert Half
Detroit, MI
03.2013 - 09.2013
- Troubleshot and debugged code ensuring compatibility with devices, browsers and operating systems.
- Developed user interfaces with modern JavaScript frameworks, HTML5 and CSS3.
- Used content creation tools and digital media to design web sites.
Freelance Web Designer
Self Employed Web
Bloomfield Hills, MI
09.2012 - 03.2013
- Provided front-end website development using WordPress, Hubspot and other editing software.
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding.
Education
Bachelor of Arts - Digital Media
Michigan State University
East Lansing, MI 09.2007 - 12.2011
Skills
Data analytics
Web analytics
SEO
Multi-channel marketing
Digital marketing
Graphic design
Marketing strategies
Photoshop expertise
SEM trend knowledge
Brand strategy
Customer engagement
Keyword optimization
Certification
Google Analytics/GA4 Certified
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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