Adam Mott
Sr. Marketing Strategist
Athol,ID
Summary
Experienced in implementing strategic and tactical marketing campaigns that drive engagement and sales. Proven track record of improving operational efficiency, conversion rates, and overall performance. Skilled in both online and traditional marketing approaches, with a strong history of delivering measurable results
Overview
11
11
years of professional experience
Work History
Sr. Marketing Strategist
Ready Alliance Group
1 2021 - Current
- Manage marketing channels and budgets exceeding $20M across several diverse brands and eCommerce sites
- Analyze and report on revenue, cost, overhead, and marketing spend for five companies
- Leverage data insights to drive eCommerce and brand growth through innovative strategies
- Strategize and oversee comprehensive marketing plans across all several Shopify sites and eCommerce brands
- Build, lead and mentor a powerhouse marketing team
- Identify financial opportunities and minimize losses by analyzing returns and trends
- Conceptualize and execute successful product launches and go-to-market strategies
- Set and optimize product pricing to maintain healthy profit margins.
Brand Manager
Ready Alliance Group
03.2020 - 01.2021
- Develop and implement comprehensive marketing strategies for BePrepared.com
- Drive brand growth and profitability for the Emergency Essentials brand
- Boost profitability through detailed cost analysis and optimization initiatives
- Partner with operations to optimize product fulfillment strategies
- Align with customer service to enforce brand policies and implement best practices
- Manage all marketing channels and budgets to meet topline revenue goals
- Manage and grow the affiliate and influencer marketing programs to increase brand reach
- Negotiate and establish high-value endorsement deals
- Collaborate with the design department to create impactful marketing materials
- Strategize upcoming product launches, offers, and creative marketing approaches.
Digital Marketing Specialist / Marketing Analyst
Ready Alliance Group
04.2016 - 03.2020
- Create detailed marketing reports with actionable insights and recommendations for future strategies
- Analyze and reconcile data between marketing and finance to ensure accuracy and alignment
- Oversee alternate brand websites, product management, and email marketing campaigns
- Track and analyze customer lifetime value (CLV) to develop strategies that enhance it
- Negotiate and establish endorsement deals that align with brand objectives
- Collaborate with the design team to create impactful marketing materials that drive engagement
- Monitor offers and collaborate with the team to plan upcoming products, offers, and creative campaigns
- Develop, optimize, and manage e-commerce microsites to enhance user experience and conversions.
Project Manager
Spokane Ditch & Cable
07.2013 - 11.2015
- Oversee and manage utility construction projects across the Moses Lake and South-Central WA region
- Conduct pre-field assessments of job locations to ensure construction readiness
- Collaborate with engineering teams to safely modify and implement construction plans
- Lead safety and drug testing programs to ensure compliance and protect site and employee safety
- Manage billing, revenue estimation, and loss prevention to ensure financial accuracy and minimize risks.
Education
Digital Marketing Certified Associate (DMCA) -
SimpliLearn
Coeur D'Alene ID 05.2001 -
Advanced Web Analytics -
SimpliLearn
Coeur D'Alene IDAdvanced Pay Per Click -
SimpliLearn
Coeur D'Alene ID09.2019
Advanced Diploma -
Lakeland High School,
RathdrumDigital Marketing Certified Associate -
SimpliLearn
Coeur D'Alene IDSkills
Campaign Development
Digital Marketing
Social Media Marketing
Customer Acquisition
Data Analysis & Reporting
Strategic Planning
Creative Direction
Project Management
Budgeting and Allocation
Customer Relationship Management (CRM)
Influencer Marketing
Key decision making
Timeline
Brand Manager
Ready Alliance Group
03.2020 - 01.2021
Digital Marketing Specialist / Marketing Analyst
Ready Alliance Group
04.2016 - 03.2020
Project Manager
Spokane Ditch & Cable
07.2013 - 11.2015
Digital Marketing Certified Associate (DMCA) -
SimpliLearn
05.2001 -
Sr. Marketing Strategist
Ready Alliance Group
1 2021 - Current
Advanced Web Analytics -
SimpliLearn
Advanced Pay Per Click -
SimpliLearn
Advanced Diploma -
Lakeland High School,
Digital Marketing Certified Associate -
SimpliLearn