Adam Nettles
Indianapolis,IN
Summary
An organized and creative marketing professional with proven success and a desire to learn more. Possesses 3+ years of experience working with a diverse array of brands and customers ranging from large retailers to local sports teams. Gained experience in data analytics, marketing activation, sports strategy, and media amplification.
Overview
5
5
years of professional experience
Work History
Senior Marketing Analyst- Foodservice
PepsiCo
01.2023 - Current
- Led development of 25 brand specific marketing activations for Pepsi, Starry, Rockstar, and Gatorade inclusive of brand specific turnkey programming, channel wide activation programs, and customer specific programming from ideation through to activation
- Led university & sports marketing initiatives centered around College Football and College Basketball inclusive of bespoke programming for universities such as Penn State, Michigan State, and Syracuse
- Inclusive of in-game activations, campus events, and retail activations that brought in both team/school marks and created awareness and affinity with Pepsi, Starry, and Gatorade
- Led development of 6 baseball specific activations rooted in both value and experiential programming from ideation to execution
- Led the transition of stadium and school asset conversion to new Pepsi Titan and Starry visual identity systems inclusive of digital, printed, and TV/sponsorship assets
Senior Marketing Analyst – Energy, Coffee, Tea
PepsiCo
03.2022 - 01.2023
- Led strategic planning for marketing activation across the North Division for PepsiCo’s iconic beverage brands including Rockstar Energy, MTN Dew Energy, Starbucks, Pure Leaf, and others
- Led Periodic Operating Deep Dives and Post Program Analysis reporting utilizing IRI to fully understand the impacts of marketing and sales programs influenced dollar sales, share, velocities, etc
- Partnered with Sector marketing teams to implement national programs at a division/local level to create a larger impact with specific customers or in certain markets
- Led impactful marketing programs including media buys, customer specific programming, and division wide programming to deliver business impacts averaging +11.01% Dollar Sales, +2.2 Dollar Share Points, + 64.15% Volume during program tenure
National Sales Strategy Associate Analyst, 7-Eleven Sector Team
PepsiCo
08.2020 - 03.2022
- Leveraged PBNA’s internal and outside customer databases to build reports and track key initiatives and selling programs in US 7-Eleven stores
- Created period Playbooks in collaboration with PBNA sales and marketing leadership with strategic initiatives and programs to drive share and revenue growth
National Sales and Marketing Strategy Intern, 7-Eleven Sector Team
PepsiCo
06.2019 - 08.2019
- Accountable for working with multiple functions within PepsiCo in order to launch Gatorade innovation of Bolt24, increase unit/dollar sales and dollar share of existing products, and implement best practices while on an Enterprise Customer Team: 7-Eleven
Education
Bachelor of Science in Selling and Sales Management -
Purdue University
West Lafayette, INSkills
- Brand Management Experience
- Digital Marketing
- Budget Management
- KPI Analysis
- Customer Relationship Experience
- Industry Trends
- Channel Marketing
- Strategic Planning
- Marketing Activation
- Sports Strategy
Accomplishments
2023 Bevvie Award: Outstanding Customer Activation with Rockstar Energy
Timeline
Senior Marketing Analyst- Foodservice
PepsiCo
01.2023 - Current
Senior Marketing Analyst – Energy, Coffee, Tea
PepsiCo
03.2022 - 01.2023
National Sales Strategy Associate Analyst, 7-Eleven Sector Team
PepsiCo
08.2020 - 03.2022
National Sales and Marketing Strategy Intern, 7-Eleven Sector Team
PepsiCo
06.2019 - 08.2019
Bachelor of Science in Selling and Sales Management -
Purdue University