Adam Palmer
Herndon,VA
Summary
A purpose-driven leader with 16 years of experience harnessing the power of authentic storytelling to drive transformational results in fundraising and revenue generation. The fundraising career started in Washington DC's Anacostia neighborhood by organizing youth basketball programs and joining the community through relocation into the heart of the neighborhood. The neighborhood experiences were used to obtain $1.5M in funding while mentoring Kareem and other young people who would become the first college students in their families. The philosophy of this approach has been applied throughout a career in economic development, startup companies, and membership organizations by developing powerful stories that link stakeholder values to organizational missions. The approach resulted in Amazon HQ2 and Nestle relocation success and GovCIO revenue transformation into a private equity acquisition target and NAR Commercial division achieved 16% membership growth after ten years of stagnation. The most effective fundraising tool emerges when leaders become part of the story to create authentic relationships that generate financial support and shared purpose investment.
Overview
16
16
years of professional experience
Work History
Manager, Development & Commercial Outreach
National Association of REALTORS®
02.2023 - Current
- Designed and executed strategic membership program to increase commercial membership
- Implemented creative and customized approaches which led to a 16% increase in commercial membership
- Developed innovative partnership strategy to generate unrealized revenue through continued education offerings
- Reduced trade show costs by 57% through creation of customized activation packages for partners
- Advised the head of commercial regarding strategic engagement opportunities with our affiliate organizations
- Selected as primary liaison for C-suite executives during high-profile public and membership events, facilitating strategic stakeholder interactions
- Cultivated and maintained relationships with commercial partners to ensure alignment of interests and organizational priorities
Community Coordinator
Community Renewal International
04.2013 - 07.2023
- Cultivated strategic relationships with diverse stakeholders throughout Ward 8, resulting in expanded community partnerships and increased organizational visibility
- Secured over $1.5M in funding through targeted donor cultivation
REALTOR®
GreenLine Real Estate
11.2021 - 02.2023
- Developed and executed strategic prospecting programs resulting in over $1M in production value within first 9 months
- Built and maintained robust database of clients and prospects, implementing systematic follow-up processes to ensure cultivation of relationships
- Crafted compelling, customized proposals for potential clients, resulting in high conversion rates
- Collaborated with team members to ensure seamless management of transactions
- Conducted detailed market research to identify potential opportunities and developed targeted outreach strategies
Director, Sales Operations & Business Development
GovCIO Media & Research
06.2019 - 11.2021
- Conducted a comprehensive assessment of the business, identified the problems and proposed a solutions based strategy to the President of the company.
- Challenged to turnaround a business that was experiencing a significant decline in sales and revenue (-25% in 2018).
- Developed and introduced two new products for new revenue streams.
- Increased revenue (+466% by 2021) which led to a successful acquisition with a private equity firm.
Business Development Manager
Arlington Economic Development
10.2015 - 06.2019
- Strengthened relationship with commercial real estate executives, developers, site selectors and associations.
- Successful corporate proposals included Amazon HQ2 and Nestle.
- Managed public-private partnership Tandem National Security Innovations a national network of entrepreneurs and innovators interested in working on projects with agencies like DARPA, DHS, and U.S. Army Research Laboratory.
Escapes Regional Manager, Mid-Atlantic
LivingSocial
08.2012 - 10.2015
- Served as founding member for Escapes Travel Business - annual revenue $150M.
- Hired to establish and grow relationships with trade associations and hotel executives to build brand recognition, maximize revenue, and increase partner occupancy rates.
Territory Sales Manager, Northern Virginia
Alsco
08.2009 - 08.2012
- Named rookie of the year.
- Achieved a 40% increase in customer base through successful growth which resulted in more than 40 new restaurant clients during the initial twelve months.
- Met quarterly targets by 120% on average which led to a 30% annual increase in regional revenue.
Education
Bachelor of Science (B.S) - Marketing And Communications
08.2009
Skills
- Strategic Fundraising Program Design & Implementation
- Relationship Cultivation & Management (donors, foundations, executives)
- Database Management & Prospect Tracking (CRM)
- Executive Collaboration & Board Support
- Research & Donor Prospecting
- Revenue Projection & Goal Setting
- Proposal/Grant Writing & Development
- Pipeline Management & Progress Reporting
- Creative Funding Development
Timeline
Manager, Development & Commercial Outreach
National Association of REALTORS®
02.2023 - Current
REALTOR®
GreenLine Real Estate
11.2021 - 02.2023
Director, Sales Operations & Business Development
GovCIO Media & Research
06.2019 - 11.2021
Business Development Manager
Arlington Economic Development
10.2015 - 06.2019
Community Coordinator
Community Renewal International
04.2013 - 07.2023
Escapes Regional Manager, Mid-Atlantic
LivingSocial
08.2012 - 10.2015
Territory Sales Manager, Northern Virginia
Alsco
08.2009 - 08.2012
Bachelor of Science (B.S) - Marketing And Communications
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