ADAM PENN
Digital Marketing
Temecula,CA
Summary
Digital Marketing Specialist with over 19 years of experience, adept in account management and client satisfaction, paid media campaigns, e-commerce, content creation, and all things tech. Proven track record in leading digital projects, exemplified by spearheading 50+ website launches and pioneering digital strategies that significantly enhanced consumer & HCP engagement. An advanced degree in Business Information Systems has provided the opportunity to act as a bridge between account management teams and development/IT teams on complicated, technology driven projects. Strong believer that a team can accomplish anything with the right leadership.
Overview
19
19
years of professional experience
7
7
years of post-secondary education
Work History
Digital Account Supervisor
Moon Rabbit
New York, NY
11.2021 - Current
- Oversaw the execution of major digital initiatives at Moon Rabbit, driving project success and team
collaboration - Managed the end-to-end execution of 50+ website projects, ensuring high-quality deliverables and
client satisfaction - Devised and executed innovative paid media strategies exceeding benchmarks with $500K+
budgets, leading to a 300% increase in Rx fills - Championed innovative social media approaches to boost brand visibility and increase lead
acquisition - Led multiple patient copay programs integrating digital elements, resulting in improved patient Rx
refills and medication adherence rates
Account Supervisor
Revolution Digital
Morristown, NJ
04.2018 - Current
- Led strategic account management across key sectors including CPG, retail, finance, and pharma
Initiated and implemented overhaul of agency's paid media strategies, surpassing client KPIs with
budgets ranging from $250K to $400K - Restructured analytics reports to showcase innovative paid media tactics, providing actionable
insights for future campaigns - Directed digital development and design teams in executing website projects across the agency
Account Supervisor
McCann Health
Parisppany, NJ
03.2021 - 11.2021
- Achieved a 50% increase in user engagement through the strategic implementation of 2 Patient
Support Programs (PSPs) - Exceeded benchmarks for established KPIs by 20% through effective management of PSP digital
campaigns - Produced comprehensive campaign performance reports, resulting in a 15% increase in digital strategy effectiveness
- Ensured compliance across all deliverables through partnership with multiple teams, maintaining a
high standard of regulatory adherence - Managed Canadian counterpart programs as the account lead, leading to improved program
performance
Head of Social Media, Corporate Communications
Toys “R” Us/Babies “R” Us
Wayne, NJ
11.2017 - 04.2018
- Directed social media team for Toys 'R' Us/Babies 'R' Us, crafting engaging content across Meta, X,
and Instagram - Coordinated company-wide social media updates in collaboration with Corporate Communications
Department, ensuring consistent messaging - Introduced analytical methods to measure relationships between consumer satisfaction and
purchasing patterns - Led the development and implementation of omnichannel strategies to unify web, mobile, and
physical store platforms - Headed video production and social media teams at annual Javits Toy Fair trade show, resulting in a
40% increase in social media engagement and a 15% rise in video views
Project and Social Media Manager
FunctionX
New York, NY
04.2017 - 11.2017
- Implemented data-driven approaches to content creation and paid media management for
Wetpaint & Rant Sports, leading to a 25% increase in click-through rates - Directed development teams overseeing multiple proprietary SaaS tools for social media
management, stock market trading, and news aggregation
Head of Digital Marketing (Contract)
The Knowledge Group
Jersey City, NJ
11.2016 - 03.2017
- Built and led the digital marketing and CRM teams from inception, growing them into highperforming
units - Pioneered result-driven B2B and consumer marketing strategies to captivate professionals in
medical, legal, and accounting sectors for continuing education courses
Senior Account Manager
DXagency
Edgewater, NJ
03.2013 - 08.2016
- Led strategic account management for key clients in CPG, retail, entertainment, and financial
industries - Directed successful execution of paid media strategies for clients with budgets ranging from $150K to $2.5M+
- Delivered insightful performance reports showcasing sustained growth in established KPIs over
time
Marketing Manager (Contract)
American Prosperity Group
Wayne, NJ
03.2012 - 08.2012
- Crafted and executed print and digital marketing plans aimed at increasing APG’s investment portfolio.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Co-Executive Producer/Head of Marketing
OnMarsMedia
Boonton, NJ
08.2005 - 07.2009
- Managed all marketing assets, website, and social media accounts for medical and business professionals
- Collaborated with over 100+ network executives to define and propel organization's mission and vision
- Presented production ideas and determined creative scenarios for production and delivery
- Coordinated with producers and on-air talent to create program content, new ideas and segments
Education
MBA - Business and Information Systems
New Jersey Institute Of Technology
Newark, NJ 01.2009 - 12.2011
Bachelor's Degree - Communications
Penn State University State College
State College, PA 01.2000 - 04.2005
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Skills
Paid Media
undefinedTimeline
Digital Account Supervisor
Moon Rabbit
11.2021 - Current
Account Supervisor
McCann Health
03.2021 - 11.2021
Account Supervisor
Revolution Digital
04.2018 - Current
Head of Social Media, Corporate Communications
Toys “R” Us/Babies “R” Us
11.2017 - 04.2018
Project and Social Media Manager
FunctionX
04.2017 - 11.2017
Head of Digital Marketing (Contract)
The Knowledge Group
11.2016 - 03.2017
Senior Account Manager
DXagency
03.2013 - 08.2016
Marketing Manager (Contract)
American Prosperity Group
03.2012 - 08.2012
MBA - Business and Information Systems
New Jersey Institute Of Technology
01.2009 - 12.2011
Co-Executive Producer/Head of Marketing
OnMarsMedia
08.2005 - 07.2009
Bachelor's Degree - Communications
Penn State University State College
01.2000 - 04.2005
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