Adam Pierce
Knoxville,TN
Summary
Strategic Senior Product Marketing Manager with background in spearheading product launches and driving market growth. Skilled in developing go-to-market strategies, collaborating cross-functionally, and leading teams to commercial success. Strong ability to understand customer needs and translate them into successful marketing initiatives. Significant impact on revenue growth and brand positioning in previous roles.
Overview
19
19
years of professional experience
Work History
Product Marketing Manager
Enumerate
Knoxville, TN
03.2022 - Current
- Develop and execute comprehensive product marketing strategies for SaaS-based software and Fintech solutions.
- Lead go-to-market planning and execution, including product launches, promotional campaigns, and sales enablement.
- Serve as the conduit between product management, sales, and customer success teams to develop and implement marketing and sales strategies that achieve business objectives.
- Create compelling content: email, webinars, blogs, case studies, collateral, and ads.
- Manage the in-app platform and messaging, focused on driving engagement, feature adoption, and expansion.
- Develop and own product positioning, messaging, and value propositions that resonate with target audiences.
- Utilize data analytics and customer insights to inform marketing strategies, and optimize campaign performance.
Senior Product Marketing Manager
U.S. Cellular
Chicago, IL
01.2015 - 08.2018
- Develop marketing and promotional strategies for U.S. Cellular's $250+ million accessories business.
- Lead product managers, demand planners, and vendors to monitor products and category performance, and deploy appropriate marketing strategies and pricing throughout the product lifecycle to meet revenue goals.
- Design and lead marketing strategies in all channels, such as direct mail, advertising, radio, web, social, email, text, in-store displays, television, and sponsored events.
- Manage third-party agencies for advertising and merchandising.
- Responsible for 'knowing our target customer' by conducting focus groups, voice of customer research, and surveys to ensure all marketing efforts are finely tuned to our segmentation.
- Design, code, and implement business intelligence and analytics to monitor KPIs.
Product Marketing Manager II
U.S. Cellular
Chicago, IL
01.2013 - 01.2015
- Develop product positioning and messaging that differentiates products in the marketplace.
- Responsible for marketing and promoting download applications for consumer, enterprise, and B2B customers.
- Develop and teach ICPs, and product value propositions, to drive sales enablement.
- Created comprehensive go-to-market strategies for new products and technology.
- Develop a marketing strategy to fit product lifecycle needs by leading cross-functional marketing campaigns with various teams, such as Retail, Merchandising, Digital, Web, CRM, Sales, Social, and Advertising.
- Market intelligence: perform analysis, reporting, and conduct focus groups to make targeted and informed decisions.
Pricing Manager II
U.S. Cellular
Chicago, IL
01.2011 - 01.2013
- Developed pricing portfolios, acquisition, and retention programs for multiple segments (B2C, B2B and prepaid).
- Led cross functional teams to design analytical tools to measure success and manage offers.
- Responsible for competitive analysis for pricing, products, and programs.
- Partner with Brand, Web, and outside agencies to create promotional material, merchandising, collateral, and the consumer's shopping experience.
Senior Marketing Database and Modeling Analyst
U.S. Cellular
Chicago, IL
01.2009 - 01.2011
- Served as a subject matter expert for Finance, Accounting, and Marketing departments on an enterprise project to design and implement an Enterprise Data Warehouse fueling a CRM and Business Intelligence solution.
- Led and collaborated efforts with our internal information management, vendors, and business intelligence teams to architect business requirements needed to run the business.
- Taught and served as a mentor for database design, report design, SQL, and analysis for Finance, Accounting, and Marketing teams.
Revenue & Pricing Financial Analyst
U.S. CELLULAR CORPORATION
Knoxville, TN
01.2006 - 01.2009
- Recognized across all Regions for outstanding performance and was selected to relocate to our corporate office to work over all regions.
- Developed budgets and profitability models to predict expected financial results for RFPs.
- Partnered with marketing teams to develop and launch pricing portfolios, products, and devices.
- Responsible for creating custom plans, products, and in-building solutions in response to Enterprise and Government RFPs.
- Automated and streamlined the special bid and RFP process to include web based forms and reduced the go to market time in half.
- Managed portfolio performance by monitoring changes in markets, client objectives, and risk tolerance levels.
- Evaluated complex financial information from multiple sources to make sound recommendations.
Education
BS - Business Administration & Marketing
Strayer University
Knoxville, TN01.2011
AAS - E-commerce and Marketing
Pellissippi State
Knoxville, TN01.2007
Skills
- Customer focused
- Product marketing
- Communication skills
- Problem solving
- Sales enablement
- Content creation
- Data analytics
- Go-to-market strategy
Honors And Awards
- 2007, Graduate of the Year
- 2010, Key Leadership award
- 2011, Key leadership award
- 2023, Core Value Leadership award
- 2024, Core Value Leadership award
Tools And Software
- SQL
- Toad
- Business Objects
- Cognos
- HubSpot
- SalesForce
- WordPress
- UserPilot
- WalkMe
- Canva
- Sketchup 3D Modeling
- Adobe Indesign
- Photoshop
- Microsoft Access
- Excel
- Word
- Visio
- PowerPoint
- Project
Hobbies & Interests
- Pastry Chef, actually ran my own baking business for a few years until Covid.
- Outdoors, I enjoy hiking and kayaking with my Alaskan Malamute, Aleksandr.
- Volunteering, Habitat for Humanity and Boys & Girls Club.
- Creative writing.
References
References available upon request.
Timeline
Product Marketing Manager
Enumerate
03.2022 - Current
Senior Product Marketing Manager
U.S. Cellular
01.2015 - 08.2018
Product Marketing Manager II
U.S. Cellular
01.2013 - 01.2015
Pricing Manager II
U.S. Cellular
01.2011 - 01.2013
Senior Marketing Database and Modeling Analyst
U.S. Cellular
01.2009 - 01.2011
Revenue & Pricing Financial Analyst
U.S. CELLULAR CORPORATION
01.2006 - 01.2009
BS - Business Administration & Marketing
Strayer University
AAS - E-commerce and Marketing
Pellissippi State
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