Adam Reinebach
Mountain Lakes,NJ
Summary
Private equity-backed leader with a unique skill set across sales, marketing and technology. Led the successful carveout of BridgeTower Media in 2020, during the height of the pandemic. Decisive, data-driven executive with an ability to connect the dots between industries, functions and emerging trends.
Overview
26
26
years of professional experience
Work History
OPERATING PARTNER
Beringer Capital
New York, NY
09.2023 - Current
- Operating executive focused on sales, technology, events and marketing for portcos of $300m private equity fund
- Key member of deal sourcing team for $500m PE fund
- Navigated complex, sensitive transition from founder-led, loose culture to professional, data-driven company positioned to scale
PRESIDENT
Responsive Partners
08.2022 - 08.2023
- Advised clients across information services on sales structure, audience development and M&A
- Developed new sponsored content strategy for B2C media company, growing run rate by 2x in six months
CEO
BridgeTower Media
Minneapolis, MN
02.2016 - 07.2022
- CEO of a $75m, private equity-backed B2B information company anchored by paid subscriptions, digital marketing, research and events
- Executed five acquisitions over three years, culminating in the successful sale of the business in 2020, at the height of the pandemic
- Grew digital advertising 30% in 2021 and another 25% in 2022, driven by investments in sales, training, audience and staffing
CHIEF MARKETING OFFICER
ACI Learning
Southborough, MA
08.2015 - 02.2016
- CMO of a $10m, private equity-backed education & training company focused on cybersecurity and internal audit segments
- Grew email database 3x, built inside sales team and implemented marketing automation; changes resulted in 20% growth in events, paving the way for a 10x carveout
PRESIDENT
Responsive Partners
02.2015 - 02.2016
- Launched and operated a digital consultancy focused on the alignment of sales, marketing and technology
- Conducted diligence on several acquisitions for PE clients
EXECUTIVE VP & MANAGING DIRECTOR
Arizent
New York, NY
11.2013 - 02.2015
- P&L responsibility for $56m of paid subscriptions, advertising, research and event revenue for a New York-based B2B information company. Led team of 45 sales professionals, including a 20-person inside sales team
- Reported to CEO, played key role in selling company from Investcorp to Observer Capital in August 2014
- Grew digital revenue by 15% and EBITDA by 17% for an underperforming group of brands, through strategic account management and internal collaboration
EXECUTIVE VP, MARKETING SOLUTIONS & SUBSCRIPTIONS
Arizent
New York, NY
01.2011 - 01.2013
- P&L responsibility for $37m of paid subscriptions, marketing solutions, research, licensing and event ticket sales
- Launched panel research business, growing from 0 to almost $2.5m in two years
- Grew custom marketing business 15% for two consecutive years, fueled by an overhaul in staffing, project management and fulfillment
SENIOR VP, INFORMATION TECHNOLOGY & SUBSCRIPTIONS
Arizent
New York, NY
01.2010 - 01.2011
- Head of IT, business development and $20m of paid subscription revenue
- Responsible for halting a two-year decline in subscriptions, driven by changes in sales process, staffing and pricing, and improving our use of data and technology.
- Won board approval for a $3m enterprise data management initiative that resulted in improved security and a central data warehouse
VICE PRESIDENT, IT & BUSINESS DEVELOPMENT
Arizent
New York, NY
01.2008 - 01.2010
- Head of IT and business development
- Responsible for migrating 28 web sites from three internal platforms to one external platform, saving the organization $2m annually
- Grew online registrations 3x by building a company-wide conversion architecture that required collaboration from technology, marketing and editorial
Publisher, Capital Markets Group
Arizent
New York, NY
01.2006 - 01.2008
- P&L responsibility for $10m of financial newsletters, databases, magazines and events
- Improved EBITDA by 15% through revenue growth, staff changes and cost consolidation
VICE PRESIDENT
Thomson Reuters Corporation
New York, NY
01.1999 - 01.2006
- Co-led database ARR growth from $12m to $19m in two years
- Managed global team of 80 people at private equity unit of Thomson Financial across multiple subscription, advertising, research and event products
Education
Bachelor of Arts - Journalism
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY (NEWARK)
05.1995
Skills
- Sales Leadership
- Digital Marketing
- IT Management
- Product Development
- Deal Sourcing
- Communication
- M&A Integration
- Problem-Solving
Activities & Honors
- Asst. Basketball Coach, Mountain Lakes High School Fall League (2024)
- Head Coach, Junior Laker Basketball (2017 to 2019)
- Supporter of Sound Start Babies and Summit Speech School
- Dean's Council Member, Rutgers-Newark (2022 to present)
- Mentor, Honors College program, Rutgers-Newark (present)
Timeline
OPERATING PARTNER
Beringer Capital
09.2023 - Current
PRESIDENT
Responsive Partners
08.2022 - 08.2023
CEO
BridgeTower Media
02.2016 - 07.2022
CHIEF MARKETING OFFICER
ACI Learning
08.2015 - 02.2016
PRESIDENT
Responsive Partners
02.2015 - 02.2016
EXECUTIVE VP & MANAGING DIRECTOR
Arizent
11.2013 - 02.2015
EXECUTIVE VP, MARKETING SOLUTIONS & SUBSCRIPTIONS
Arizent
01.2011 - 01.2013
SENIOR VP, INFORMATION TECHNOLOGY & SUBSCRIPTIONS
Arizent
01.2010 - 01.2011
VICE PRESIDENT, IT & BUSINESS DEVELOPMENT
Arizent
01.2008 - 01.2010
Publisher, Capital Markets Group
Arizent
01.2006 - 01.2008
VICE PRESIDENT
Thomson Reuters Corporation
01.1999 - 01.2006
Bachelor of Arts - Journalism
RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY (NEWARK)
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