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Adam Ring
Oakland,CA
Summary
Results-driven executive with extensive experience in strategic leadership and operational excellence. Recognized for a proven track record in driving growth and optimizing processes. Expertise in operational planning, go-to-market strategy, and stakeholder engagement enables the creation of high-performing, collaborative teams. Adaptability and reliability to consistently drive high-impact results in dynamic environments. Committed to fostering innovation and efficiency to achieve organizational objectives.
Overview
12
12
years of professional experience
Work History
VP of Strategy | Chief Strategy Officer
Conversion Path
01.2024 - 01.2026
- Executed strategic initiatives in collaboration with technology development, sales, and operations to support organizational goals as executive partner to CEO.
- Contributed to the design and implementation of mathematical logic and methodologies for eCommerce attribution software developed in 2025.
- Led the integration of newly developed software into operational processes. Formulated a comprehensive internal sales strategy to enhance performance. Oversaw the creation of a go-to-market strategy featuring brand revitalization and site enhancements.
- Supported directors and account staff by clarifying objectives and fostering collaboration leading to teams outperforming goal targets by 21% quarterly.
- Facilitated the alignment of cross-functional teams to drive the successful activation of strategic initiatives.
- Identified and assessed market trends to optimize business strategies and capitalize on emerging opportunities and partnerships.
- Mentored department heads to foster a culture of continuous improvement and accountability.
- Developed and maintained strong partnerships with customers, vendors, partners, and industry leaders to support collaborative initiatives and ensure sustainable growth.
- Developed and implemented negotiation strategies for high-value contracts, focusing on profitability maximization and risk reduction - closing over 55% of new opportunities.
Director of Operations | VP of Operations
Conversion Path
01.2017 - 01.2024
- Managed recruitment, hiring, onboarding, training, and cultural development processes to effectively support a tripling of headcount.
- Directed a team of account executives, offering strategic coaching and leadership to cultivate strong customer relationships. Achieved an average client tenure of over 4.5 years, resulting in client retention that surpassed industry benchmarks.
- Led a team of Advertising Experts - providing coaching, analysis support, and performance leadership to ensure client budgets, goals, and growth are achieving target levels and growing customer accounts.
- Executed thorough audits of prospective clients and facilitated sales closures, streamlining onboarding to meet strategic objectives.
- Drove growth in operational capabilities and revenue by strategically developing new service offerings and partnerships. Cultivated in-house processes and teams to launch new services such as paid social across Meta, TikTok, and Pinterest, contributing to over $2M in new billings from current accounts.
- Oversaw strategic transitions to optimize team structures and departmental functions, ensuring sustainable growth and scalability.
- Oversaw company P&L and revenue roadmap to strategically align priorities with growth objectives.
- Led implementation of advanced data feed optimization software and Salesforce dashboard tools to streamline reporting processes.
- Supervised daily activities across various departments, facilitating effective communication and streamlined execution of responsibilities.
- Defined core business values and spearheaded cultural development initiatives through company retreats, team-building exercises, and community outreach.
- Facilitated effective collaboration with vendors, suppliers, and key stakeholders to ensure adherence to business needs and objectives.
Marketing Analyst | Project Manager
Conversion Path
01.2014 - 01.2017
- Directed allocation and optimization of client budgets totaling over $25 million to enhance profitability and maximize return on ad spend.
- Designed and implemented a Google Shopping algorithm to enhance bidding efficiency, supporting Tumi's substantial growth.
- Conducted comprehensive analysis and development of meta ads strategies to introduce new service offerings within the agency.
- Analyzed market trends to inform data-driven marketing strategies.
- Developed comprehensive reports on campaign performance and customer insights.
- Collaborated with cross-functional teams to enhance product positioning and messaging.
- Optimized digital marketing efforts through A/B testing and analytics tools.
- Conducted competitive analysis to identify opportunities for growth and market share expansion.
- Mentored junior analysts in data interpretation and reporting techniques.
Education
Bachelor of Science - Strategic Communications & Media Technology
The Ohio State University
Columbus, Ohio01-2015
Skills
- Executive Leadership
- Executive & CEO Advisory
- Board / Investor Support
- Cross-functional leadership
- Strategic prioritization & execution
- P&L management
- Marketing Strategy
- GTM Strategy
- Growth Strategy
- Media mix & budget optimization
- LTV & CAC analysis
- Customer acquisition strategy
- Retention strategy
- Forecasting & modeling
- Operations Management
- Organizational scaling
- Process & systems design
- Team building & talent development
- Vendor & partner management
- Issue management & mediation
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
- Coaching and mentoring
Accomplishments
- Helped scale a 4-man paid search consultancy into a 40-person full service eCommerce marketing agency.
- Developed Google Shopping innovation to give brands a competitive advantage in the ad auction - a tool capability that allowed TUMI to grow sales 1,700% YOY
- Supported the development of a marketing attribution software that improved GA4 measurement accuracy from ~45% to 80%+.
- Developed, activated, and sold new service offerings including paid social, creative services, and partner activations - growing revenue from existing clients by over $3M
- Implemented revised pricing strategy to introduce variable fee structures that created additional avenues for revenue growth - incentivizing teams based on their ability to grow their client books, billings, and revenue.
- Reduced team reporting time by a 50hr/week introducing Datorama for both internal and external reporting automation.
- Implemented the onboarding and transition between data feed software - significantly improving capabilities and feed management efficiency. Negotiated grandfathered-pricing deal with new startup vendor that saved our business and our clients businesses hundreds of thousands in tech costs over the past 6 years.
Languages
English
Native or Bilingual
Spanish
Limited Working
Norwegian
Elementary
Timeline
VP of Strategy | Chief Strategy Officer
Conversion Path
01.2024 - 01.2026
Director of Operations | VP of Operations
Conversion Path
01.2017 - 01.2024
Marketing Analyst | Project Manager
Conversion Path
01.2014 - 01.2017
Bachelor of Science - Strategic Communications & Media Technology
The Ohio State University