Serves as a senior advisor to the President and executive team on messaging, media relations, and institutional positioning.
Leads media relations efforts, acts as the media contact, prepares spokespeople with talking points, and provides media coaching.
Leads the development and execution of comprehensive communications strategies that advance the college's image and reputation, and increase student recruitment, enrollment, and retention.
Leads with access mindset, focused on closing opportunity and educational gaps, crafting materials that are culturally responsive for all communities, including individuals with disabilities, those whose primary language is not English, and communities historically underrepresented in higher education.
Director of Marketing & Communications (interim)
Seattle Central College
04.2022 - 05.2023
Developed and implemented comprehensive marketing and communications strategies to enhance brand visibility.
Analyzed market trends and consumer insights to inform strategic communication initiatives.
Oversaw digital marketing efforts, including social media management and content creation for various platforms.
Communications Consultant 5
Seattle Central College
10.2018 - 04.2022
Developed marketing and communication strategies to increase enrollment and enhance the college's image and reputation.
Led strategic planning sessions to identify key messaging priorities aligned with institutional goals.
Crafted and edited content for digital platforms, ensuring alignment with institutional branding.
Managed social media presence, increasing audience interaction and content reach.
Communications Consultant 4
Seattle Central College
11.2017 - 10.2018
Created a customer funnel to track conversions and to identify and remove pain points for enrollment.
Performed market analysis of key performance metrics to refine target audiences.
Elevated student voices with video, photo, and written storytelling.
Communications Consultant 3
Seattle Central College
06.2017 - 11.2017
Served as a communications advisor to the Director of Marketing and Communications.
Managed complex projects that required nuanced communication strategies across multiple constituents.
Managed social media channels, increasing online presence and community interaction through targeted campaigns.
Wrote and edited high-level content such as newsletters, website features, policy communications, and internal messges.
Research Assistant
University of Washington School of Medicine
2014 - 2017
Performed research with primary investigator Matt Kaeberlein, PhD.
Identified evolutionarily conserved longevity genes in divergent model organisms to develop therapeutic interventions for increasing human health and lifespans.
Marketing & Communications Specialist
Sound Transit
2005 - 2014
Content manager for the website, content contributor for the agency blog and newsletter, and content manager for scheduled social media.
Production manager for print materials, with an annual circulation of 600k.
Wrote RFQs and RFPs, executed contracts, hired consultants, tracked scope, schedule, and managed budgets.
Managed $2M marketing budget.
Teacher
Eastside Catholic High School
2003 - 2005
Education
Bachelor of Arts -
University of Portland
Portland, OR
Post-Baccalaureate - Medical Bacteriology And Microbiology
University of Washington
Seattle, WA
Emergency Medical Technician
North Seattle College
Seattle, WA
Skills
Strategic Communications Planning & Management
Executive Communications & Leadership Advising
Media/Public Relations
Emergency/Crisis Communications
Brand Stewardship
Marketing & Digital Strategy
Certification
Digital Marketing Certificate, Cornell University
Timeline
Director of Marketing & Communications
Seattle Central College
06.2023 - Current
Director of Marketing & Communications (interim)
Seattle Central College
04.2022 - 05.2023
Communications Consultant 5
Seattle Central College
10.2018 - 04.2022
Communications Consultant 4
Seattle Central College
11.2017 - 10.2018
Communications Consultant 3
Seattle Central College
06.2017 - 11.2017
Research Assistant
University of Washington School of Medicine
2014 - 2017
Marketing & Communications Specialist
Sound Transit
2005 - 2014
Teacher
Eastside Catholic High School
2003 - 2005
Bachelor of Arts -
University of Portland
Post-Baccalaureate - Medical Bacteriology And Microbiology
Associate Dean (03/22- Now); Outreach Coordinator at Seattle Culinary Academy at Seattle Central CollegeAssociate Dean (03/22- Now); Outreach Coordinator at Seattle Culinary Academy at Seattle Central College