Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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ADAM SOLTANI

Thousand Oaks,CA

Summary

Experienced professional with 13+ years in enterprise B2B Ecommerce SaaS sales, affiliate agency management, digital campaign strategy, business development, channel partnerships, and account management. Proven ability to exceed sales targets, build and grow strategic partnerships, and drive revenue growth for top-tier clients. Skilled in problem-solving, project management, and team collaboration.


Sales professional with proven track record in driving revenue growth and building client relationships. Strong focus on team collaboration and achieving results, with adaptability to changing needs. Skilled in strategic planning, negotiation, and customer relationship management. Known for reliability and delivering consistent performance in high-pressure environments.

Overview

14
14
years of professional experience

Work History

Senior Sales Executive

Performcb
01.2023 - Current
  • Help brands launch, scale, and optimize their affiliate programs through bespoke strategies, expert guidance, and proprietary technology
  • Exceeded quota by 50%, consistently closing deals averaging $72,000–$120,000.
  • Managed full sales cycle from prospecting to contract negotiation and account handoff.
  • Utilized consultative sales approach to optimize and scale clients’ affiliate marketing programs.
  • Effectively communicated agency’s unique value proposition, setting us apart from competitors and internal teams.
  • Remote
  • Employed effective problem-solving techniques, increasing client satisfaction ratings.
  • Developed customized proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
  • Exceeded sales targets by effectively managing a diverse portfolio of products and services.
  • Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
  • Utilized multiple marketing strategies to improve profitability.
  • Managed complex sales cycles, navigating various decision-makers within organizations to secure successful deals.
  • Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
  • Established long-lasting relationships with key clients through effective account management and consistent communication.
  • Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
  • Attained expert knowledge of industry competitors'' strengths and weaknesses, positioning our company''s offerings competitively in the marketplace.
  • Championed a customer-centric approach within the sales team, fostering an environment where client satisfaction was always prioritized.

Enterprise Account Executive

FenixCommerce
01.2022 - 01.2023
  • Drove new business by clearly communicating the value of our innovative Delivery Management SaaS platform to B2B e-commerce enterprise clients
  • Drove pipeline growth with an average deal size of $95,000–$150,000 through tailored demos and contract negotiations
  • Utilized complex consultative selling and relationship-building with cross-functional executives and key stakeholders
  • Built strategic partnerships with affiliate agencies and networks to increase brand awareness and generate new business opportunities

Head of Affiliate Marketing and Partnership/Cross Functional Copy Writer

Private
01.2020 - 01.2022
  • Managed day-to-day relationships with affiliate partners, ensuring alignment on business objectives and deliverables.
  • Prospected and recruited new publishers by building an incentivized program and actively managing a pipeline of target partners.
  • Nurtured and grew existing partnerships to maximize program value
  • Supported the execution of product marketing projects and initiatives
  • Conducted performance analysis to optimize results and quickly resolve issues
  • Collaborated with marketing and paid media teams on go-to-market launches, campaigns, and brand initiatives.
  • Contributed to cross-functional writing and brand strategy efforts.
  • Remote
  • Increased Affiliate revenue 30% year over year, onboarding net new publishers, and expanding existing publishers.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Generated ideas for new content series or formats based on audience interests and market trends.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.
  • Adapted writing styles based on different platforms such as social media, blog posts, and print materials.

Enterprise Account Executive

Upsellit.com
01.2012 - 01.2020
  • Utilized best practices to sell our B2B SaaS conversion optimization suite to enterprise ecommerce brands, focusing on value-driven solutions
  • Managed the entire sales cycle, from prospecting and contract negotiation to campaign strategy and account management.
  • Drove over $2 million in annual recurring revenue with average deal sizes exceeding $125,000, consistently surpassing sales goals by 200% year over year
  • Maintained a customer retention rate above 85% by ensuring ongoing value and proactive support.
  • Trained and mentored new Account Executives to strengthen team performance.
  • Analyzed client data and identified upsell opportunities to boost client conversions and maximize ROI.
  • Developed strategic partnerships with affiliate networks, agencies, and account managers through consultative selling and relationship-building.

Education

Bachelor of Arts - History

University of California Los Angeles
Los Angeles, CA
08.

Skills

  • Networks & Platform Expertise: CJ, Rakuten, Impact, Awin, Partnerize
  • Sales Methodologies: Consultative selling, Solution-based selling, Problem-solving approach
  • Partnership Development: Strategic alliances, Channel growth
  • Sales Tools: Salesforce, HubSpot, Outreach, ZoomInfo
  • Sales development
  • Client relationship management
  • Negotiation expertise
  • Relationship selling
  • Sales presentations
  • Marketing
  • Sales strategy
  • Business development and planning
  • Lead prospecting
  • Pipeline management
  • Contract negotiations
  • Value propositions

Accomplishments

  • Business Development: Developed strategic partnerships with 8 agencies and 3 global networks, expanding company presence to over 20 countries.
  • Managed all aspects of the sales cycle, consistently exceeding sales goals by over 200% year-over-year.
  • Project Management: Leveraged solution selling principles to drive 25% of total company revenue.
  • Collaborated cross-functionally to develop new products to help increase online revenue
  • Provided strategic recommendations to optimize client online sales, delivering 25% incremental revenue uplift.
  • Channel Development: Implemented referral agreements, growing the partner network by more than 75%
  • Worked with Tech team to help seamless integration across major Affiliate Managed Networks.
  • Account Management: Managed campaigns and presented innovative strategies, resulting in a client retention rate of over 85%.
  • Improved a 6%+ year-over-year increase in client revenue through effective use of our technologies.
  • Affiliate Marketing/Copy Writer: Grew affiliate revenue by 16.5% year-over-year through strategic partnership development and program management.
  • Launched and managed two distinct affiliate programs tailored to unique audiences.
  • Orchestrated two distinct affiliate programs tailored to unique audiences.
  • Crafted compelling messaging and value propositions to support affiliate initiatives.

Timeline

Senior Sales Executive

Performcb
01.2023 - Current

Enterprise Account Executive

FenixCommerce
01.2022 - 01.2023

Head of Affiliate Marketing and Partnership/Cross Functional Copy Writer

Private
01.2020 - 01.2022

Enterprise Account Executive

Upsellit.com
01.2012 - 01.2020

Bachelor of Arts - History

University of California Los Angeles

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