Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Adam Sorrell

Denver,CO

Summary

Entrepreneurial brand strategist and creative director with a BA in Strategic Communications and a strong foundation in business, marketing, and operations. Founder and executive leader of multiple ventures across fashion, entertainment, and live events, with expertise in sales, design, project management, and AI-powered content and workflow development. Proven track record of launching brands, leading teams, and delivering results across 80+ events and digital campaigns.

Overview

7
7
years of professional experience

Work History

Owner/Chief Operating Officer

Here And Now
Albuquerque, NM
01.2021 - Current
  • Develop strategic plans to increase profitability and efficiency.
  • Analyze industry trends to develop competitive strategies.
  • Provided direction and guidance to team.
  • Created marketing campaigns to attract new customers.
  • Develop policies and procedures for the organization.
  • Identified new opportunities for growth, expansion, and diversification.
  • Develop and implement strategies to increase customer satisfaction and loyalty.
  • Organize events.
  • Ensure compliance with local, state, and federal regulations.
  • Oversaw budgeting and financial management.
  • Research potential partners in order to expand the services offered.
  • Manage vendors by negotiating deliverables, cost and expected quality.
  • Set pricing structures according to market analytics and emerging trends.
  • Manage investor/sponsorship presentations to garner capital and increase revenue.

Sales Manager

Solar Works Energy
Albuquerque , NM
04.2023 - 11.2024
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Developed and implemented sales strategies to increase market share.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.
  • Collaborated with marketing team to create promotional materials for target customers.
  • Provided technical support for customers when needed, answering questions about product features and capabilities.
  • Conducted regular meetings with team members to review goals and objectives for the quarter and the year.
  • Maintained accurate records of all transactions between customers and company representatives.
  • Identified and developed new markets for products or services.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Performed sales consultations and educated clients on products and services.
  • Achieved company growth and brand development through market expansion and sales.
  • Coached, developed and motivated team to achieve revenue goals.
  • Built sales forecasts and schedules to reflect desired productivity targets.

Owner

ASTRL Clothing
Albuquerque, NM
09.2018 - 11.2024
  • Served as creative director, designing all brand assets, designing graphics for clothing and marketing materials, and designing cut-and-sew garments.
  • Developed a brand strategy and adjusted it according to trends.
  • Built out and managed a brick-and-mortar boutique.
  • Developed and deployed over 20 marketing campaigns.
  • 80K peak revenue (2022).
  • Managed ad spend for Meta Ads campaigns.
  • Grew Instagram to 8.5k.
  • Created and managed Instagram content and content schedule.
  • Designed and managed a Shopify web store.
  • Negotiated wholesale deals for six outside retailers.
  • Negotiated, designed, and managed three highly beneficial brand collaborations.
  • Worked with international and domestic manufacturers to ensure a strategic sourcing strategy in line with brand image, product quality, and competitive price point.
  • Conducted perpetual market research to assess market trends and buyer behavior.
  • Hired and managed contractors to assist with inventory management, photography, and videography.
  • Developed and launched 13 unique collections.
  • Organized events, such as pop-ups and live music.

Sales Representative

Solar Works Energy
Albuquerque, NM
05.2022 - 04.2023
  • Prepared and delivered appropriate presentations on products and services.
  • Negotiated deals and handled complaints or objections.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
  • Set up meetings with potential clients and listened to their wishes and concerns.
  • Reviewed monthly performance metrics against targets set by management team.
  • Negotiated pricing contracts with customers to maximize profits.
  • Collaborated with marketing team to produce effective promotional materials.
  • Identified process improvement areas and implemented effective solutions.
  • Researched competitor products, pricing strategies, and sales techniques.
  • Generated new sales leads through cold calling and networking.
  • Coordinated with departments to ensure timely installations.
  • Answered inquiries from prospective customers regarding features of products and services offered.
  • Maintained client relationships to enhance customer satisfaction and retention.
  • Analyzed customer feedback to refine product offerings and services.

Education

BA - Strategic Communications And Management

University of New Mexico
Albuquerque, NM
12-2019

Skills

  • Strategic planning
  • Financial management
  • Market analysis
  • Customer relationship management
  • Event organization
  • Vendor negotiation
  • Brand development
  • Digital marketing
  • Team leadership
  • Strategic project planning
  • Business development
  • Sales strategy

Accomplishments

  • Leading Sales Rep (5 Months)
  • Leading Sales Team (9 Months)
  • Promotion to Sales Manager
  • Featured Speaker at Brand Building Seminar

References

References available upon request.

Timeline

Sales Manager

Solar Works Energy
04.2023 - 11.2024

Sales Representative

Solar Works Energy
05.2022 - 04.2023

Owner/Chief Operating Officer

Here And Now
01.2021 - Current

Owner

ASTRL Clothing
09.2018 - 11.2024

BA - Strategic Communications And Management

University of New Mexico

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