Adam Thompson
Guntersville,AL
Summary
A proven visionary and strategic leader translating business strategies into maximum performance. Self-determined and motivated to inspire innovative thought processing. Strong and proven track record in the development of customer relationship management. Solid understanding and implementation of the interpersonal skills necessary to succeed. Dedicated to maintaining a reputation built on quality, service, and uncompromising ethics.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Experience Strategist
Salesforce.com
02.2019 - Current
- Established core metrics as a trusted advisor for projects based upon client needs.
- Developed and implemented strategies to optimize customer experience.
- Analyzed industry trends and identified opportunities for business growth.
- Delivered presentations to showcase strategy results, insights, and recommendations.
- Conducted research on competitors and their marketing activities.
- Gathered feedback from stakeholders and used it to inform strategic decisions.
- Identified key metrics to measure the success of initiatives and campaigns.
- Led cross-functional teams in brainstorming sessions to develop innovative solutions.
- Monitored progress against goals and adjusted plans as needed.
- Recommended new approaches based on best practices in the industry.
- Tracked performance of campaigns across multiple channels such as email, web, mobile.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
Senior Marketing Consultant
Salesforce.com
02.2016 - 02.2019
- Developed and implemented marketing strategies to increase brand recognition and customer loyalty.
- Created and managed campaigns for various clients across multiple channels, including print, radio, television, direct mail and digital media.
- Generated reports on market trends, competitive analysis and customer feedback to inform strategic decisions.
- Conducted research to identify potential target markets and develop effective promotional strategies.
- Developed business plans for new product launches, including budgeting and timeline creation.
- Coordinated with internal teams such as sales, finance and operations to ensure successful execution of marketing initiatives.
- Analyzed data from surveys, focus groups and other sources to assess customer needs and preferences.
- Monitored progress of ongoing campaigns using analytics tools like Google Analytics or Adobe Omniture.
- Collaborated with external agencies such as public relations firms or media buyers in order to maximize reach of campaigns.
Senior Campaign Manager
Salesforce.com
02.2014 - 01.2016
- Developed and executed integrated marketing campaigns to drive customer engagement.
- Analyzed campaign performance data and identified areas for optimization.
- Collaborated with creative teams to develop engaging content for campaigns.
- Managed budgets, timelines, and resources to ensure successful project completion.
- Conducted market research to identify new opportunities for growth.
- Led A and B testing initiatives to improve the effectiveness of campaigns.
- Created detailed reports on campaign performance metrics such as ROI and CPA.
CRM DATABASE MARKETING Manager
Factory Connection, LLc
Guntersville, AL
03.2012 - Current
- Responsibilities: Launch, Development, Growth and Success of Fashion Connection Club loyalty card program
- Implementing an intimate level of marketing based off of customer behavioral patterns and quantitative trending
- Development and deployment of Email, Mobile SMS, and Social marketing campaigns via ExactTarget’s IMH, MobileConnect and SocialEngage software.
- Eliminating the sensation of mass media, while also generating exposure and sustaining high level connection with substantial consideration of Brand Fatigue.
- Formulating Segmentation data queries via SQL, Epicor’s CRM platform and Exact Target’s Data Filtering software.
Education
Bachelor of Arts & Sciences - Spanish/Biology
Samford University
Skills
- Digital Strategy
- Customer Experience Design
- Business Strategy
- Operational Excellence
- Multi-Channel Marketing Experience
- Strategic Goal Development
- Market Analysis
- Campaign Management
- Corporate Governance
- Data Analysis
- Strategic Planning Skills
- Client Account Management
- Documentation And Reporting
- Presentations And Public Speaking
- Cross-Functional Team Leadership
- Partnership Building
Certification
- Salesforce Certified Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified AI Associate
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Senior Experience Strategist
Salesforce.com
02.2019 - Current
Senior Marketing Consultant
Salesforce.com
02.2016 - 02.2019
Senior Campaign Manager
Salesforce.com
02.2014 - 01.2016
CRM DATABASE MARKETING Manager
Factory Connection, LLc
03.2012 - Current
Bachelor of Arts & Sciences - Spanish/Biology
Samford University