Adam Weaver
GRAND RAPIDS,MI
Summary
Experienced and energetic Marketing Manager with a proven track record of successfully managing marketing projects from conception to completion. Skilled in utilizing various marketing platforms to drive sales and enhance overall company productivity. Proficient in overseeing experiential, out-of-home, digital, print, and sponsorship marketing campaigns, resulting in strengthened partner relations. Effective at monitoring and reporting marketing objectives to facilitate internal communications within the organization.
Overview
21
21
years of professional experience
Work History
Product Manager
Brunswick Corporation
Lowell, MI
03.2023 - Current
- Assists in driving critical activities related to the success of the designated product category, such as the strategic creation and implementation of new product/marketing plans
- Maintains assigned product categories by providing sales forecasts through the monthly planning process to meet inventory turn, fill rates, and customer satisfaction objectives; manages product life cycle to optimally manage product culling and related actions
- Supports the development of strategic and operational direction and day-to-day tactical execution of product portfolio plans
- Responsible for meeting financial targets and driving growth for the assigned product category
- Monitors and makes recommendations to improve operational efficiencies, quality issues, margins, and forecasting
- Leads the development of training, documentation, and other materials needed to support sales and support initiatives for the product category
- Support the company's participation in trade shows and other special events.
Regional Marketing Manager/Account Service Representative
T-Mobile
Grand Rapids, MI
01.2015 - 08.2022
- Elevated store performance, including traffic, sales, and community presence, by developing impactful initiatives, planning and executing local events that support the region and build brand affinity in surrounding communities
- Leveraged the full suite of available sponsorships (UFC, Grand Rapids Griffins, Grand Rapids Gold, West Michigan Whitecaps, Professional Bull Riders, Monster Jam, ArenaCross, etc.), media added-value opportunities, internal communications, and marketing campaigns to maximize the impact of events that coordinate with market initiatives
- Managed overall concept design, contract negotiations, logistics, vendors, and regional marketing budgets to ensure programming met brand impact and ROI thresholds
- Responsible for the management of local Brand Ambassadors and all execution of local marketing events and sales support to drive corporate and dealer store traffic
- Coordinated promotional roll-outs in the field by facilitating POP/collateral/promo blitz support, new store openings, and internal company events/town halls
General Manager/Principal
Titan Communications/Five 22 Consulting
Grand Rapids, MI
11.2003 - 01.2015
- Analyzed wireless retail locations for employee satisfaction, sales growth opportunity, management effectiveness, principal involvement needs, and overall store efficiency
- Initiated and sponsored sales contests and incentive programs to build rapport, maintain positive morale, and increase overall sales
- Raised community awareness by organizing local events, radio remotes, and booths at business expos
- Increased distribution for multiple wireless carriers with six Preferred Sprint locations and five MetroPCS locations throughout Michigan, improving distribution and brand recognition of multiple products; high level of sales success that far exceeded goals and expectations.
Education
BA - Sports and Recreation Management
University of Arizona
Tucson, AZ05.2022
Skills
- Marketing Strategy
- Event Management
- Event Planning
- Budgeting
- Media Buying
- Brand building
- ROI Analysis
- Cross Functional Leadership
Professional Highlights
- 2x T-Mobile Winners Circle Award Recipient (2020,2021)
- Digital Strategy - Certification
- Content Marketing for Social Media - Certification
- Creating Inclusive Content - Certification
- Introduction to Career Skills in Data Analytics - Certification
Community Service
- We Do Care GR, Board Member, 03/01/16, Present, Grand Rapids, MI
- Sleep in Heavenly Peace, Board Member, 05/01/21, Present, Plainwell, MI
References
References available upon request.
Timeline
Product Manager
Brunswick Corporation
03.2023 - Current
Regional Marketing Manager/Account Service Representative
T-Mobile
01.2015 - 08.2022
General Manager/Principal
Titan Communications/Five 22 Consulting
11.2003 - 01.2015
BA - Sports and Recreation Management
University of Arizona
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