Adamaris Gutierrez
San Francisco,CA
Summary
Fresh but experienced Marketing Specialist with brand name background. Skilled in social media and brand management. Strengths include strategic thinking, customer engagement, and innovative problem solving.
Overview
6
6
years of professional experience
Work History
Brand Marketing Specialist
E.l.f. Cosmetics
Oakland, CA
01.2022 - 11.2024
- Organized promotional events to increase brand awareness and customer engagement.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Developed marketing strategies for existing products, services and new product launches.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Marketing Intern
E.l.f. Cosmetics
Oakland, CA
01.2020 - 12.2021
- Developed content and promotional materials for various campaigns.
- Researched competitors' marketing strategies and tactics.
- Created and executed social media strategies to increase customer engagement.
- Analyzed market trends to identify potential opportunities.
- Compiled data on customer demographics, preferences, needs, and buying habits.
Social Media Intern
Sephora
San Francisco, CA
01.2019 - 01.2020
- Managed customer service inquiries on social media platforms in a timely manner.
- Analyzed competitors' strategies on social media and suggested improvements based on findings.
- Identified potential partnerships with other brands or organizations to expand our reach.
- Evaluated existing content for accuracy and relevancy before publishing it online.
- Generated ideas for original content that resonates with target audience.
Education
Bachelor of Science - Marketing
New York University
New York, NY05-2021
Skills
- Sales enablement
- Competitive analysis
- Advertising campaigns
- Marketing analytics
- Customer engagement
- Influencer partnerships
Languages
English
Full Professional
Spanish
Professional
Timeline
Brand Marketing Specialist
E.l.f. Cosmetics
01.2022 - 11.2024
Marketing Intern
E.l.f. Cosmetics
01.2020 - 12.2021
Social Media Intern
Sephora
01.2019 - 01.2020
Bachelor of Science - Marketing
New York University
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