Early-career marketing professional with experience developing brand strategy, campaign planning, and consumer research for consumer-facing brands. Skilled in digital marketing, social media marketing, and project management. Contributed to experiential activations, messaging strategy, and audience-focused campaigns that strengthened brand awareness and customer engagement.
Overview
2027
2027
years of professional experience
Work History
Activity Programs Instructor
Austin Parks and Recreation Department
Austin, TX
05.2026 - Current
Coordinate and support daily recreational programs and activities for diverse community members, including individuals with disabilities.
Delivered high-quality customer service while managing schedules, activities, participant needs, and program logistics to enhance participant experience.
Supported event and program operations by preparing spaces, coordinating activities, and effectively communicating with participants to resolve issues promptly.
Collaborated with Parks & Recreation staff to streamline program execution and ensure compliance with City standards.
Fostered positive relationships with participants and families to enhance community engagement. with participants, families, coworkers, and community members.
Apply knowledge of City procedures and municipal operations gained through City of Austin training.
Co-Manager
Journeys Kidz
Austin, Texas
03.2024 - 03.2026
Drove record sales at Store 7219, achieving the largest monthly sales of $199,719, largest week of $78,500, and largest day of $25,000.
Led day-to-day sales operations in a high-volume retail environment while coaching team members on customer engagement and sales strategies.
Created customer-focused sales approaches that enhanced product discovery, increased accessories attachment, and improved upselling opportunities.
Trained and coached associates on customer greeting, product presentation, engagement, and closing techniques to elevate service quality.
Managed customer concerns and helped create a positive, consistent brand experience.
Supported merchandising, inventory, store operations, and promotional initiatives.
Marketing Specialist
The University of Texas
2024 - 2026
Developed integrated marketing strategies for consumer brands, including TONA, to enhance product trial, experiential marketing, and customer engagement.
Developed campaign concepts, audience strategies, messaging, and SEM recommendations to increase awareness and encourage product trial.
Created marketing strategies and brand campaigns across beauty, entertainment, food, retail, and lifestyle brands, driving brand visibility and consumer interest.
Developed social media, digital marketing, and experiential concepts to boost audience engagement and elevate brand awareness.
Developed a TONA pop-up activation featuring interactive product testing stations designed around yoga, barbell, and reformer-inspired activities.
Conducted consumer research to identify customer needs around fit, functionality, comfort, and self-expression.
Teaching Assistant – Media & Entrepreneurialism
The University of Texas
2024 - 2026
Guided students through projects focused on media, entrepreneurship, and creative problem-solving, enhancing their practical skills.
Created an organized and engaging learning environment that fostered collaboration among students from diverse backgrounds.
Coordinated course programming, facilitated student communication, and organized classroom activities in collaboration with faculty.
International Programs Manager, Office of International Programs at The George Washington UniversityInternational Programs Manager, Office of International Programs at The George Washington University