ADAM NOBLITT
Fort Wayne,IN
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and email and SMS/MMS engagement. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
Work History
Associate Broker
EXp Realty, LLC
02.2020 - Current
- Implemented automated email marketing to a customer funnel of over 7,000 prospective clients.
- Generated over $1.5M in closed and pending sales during Q1 of 2022.
- Utilized online marketing platforms to promote real estate services and generate leads.
- Liaised between property owners and prospective buyers to facilitate purchase and transfer of ownership.
- Negotiated purchase contracts and lease agreements to establish maximum value for clients.
- Conducted competitive market analysis to determine optimal pricing for properties.
Email Marketing Manager
Vera Bradley Designs
07.2022 - 04.2023
- Increased click rate by 2% and reduced opt-out rate by 10% through audience segmentation and optimization.
- Utilized A/B email testing to create compelling content, resulting in higher email opt-ins and click rate engagement by over 10%.
- Improved opt-in process for International website, yielding over 100%+ increase in opt-in list size.
- Managed SMS/MMS text program and increased revenue by over 300% YoY.
- Created wireframe email templates within Iterable email platform to drive cost savings by utilizing fewer 3rd party resources and reduce lead time by over 50%.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Email Operations Specialist - Contract
Zaner-Bloser
11.2021 - 03.2022
- Deployed all customer-facing emails each week through Pardot and selected audience via Salesforce.
- Built lists, maintained, measured, improved, and reported to management on all email efforts.
- Created automated flows and built campaigns using email automation.
- Developed and implemented A/B testing through email content and strategies.
- Tracked and analyzed reports to determine needed improvements.
Marketing Communications Specialist
Tuthill
11.2018 - 11.2019
- Tracked KPIs and completed full analytics of digital campaigns.
- Developed and implemented targeted strategies to reach customers.
- Planned and executed promotional materials to drive brand consistency.
- Identified appropriate marketing channels and target customers for campaigns.
- Deployed strategies across email campaigns, point-of-sale materials and online advertising.
- Created communications and marketing materials to achieve objectives and maintain branding.
Email Marketing Manager
Annie’s Publishing
01.2015 - 11.2018
- Generated nearly $8 million in sales annually with a small marketing team that operated three e-commerce websites.
- Attained 20% increase in profit margins and 25% increase in open rate utilizing strategic A/B email testing.
- Decreased opt-out rate of catalog customers by 10% by performing data-driven analysis based on customer preferences and purchase history to tailor dynamic email content.
- Implemented customer segmentation strategy that resulted in a 75% increase in revenue and 50% decreased unique email send for the targeted line of business.
- Achieved 20% increase in customer retention for Annie’s “Half Price Club” monthly subscribers by promoting spending of customer e-bucks through targeted email campaigns.
Category Manager
Central Restaurant Products
01.2014 - 05.2014
- Managed dining room category with annual purchasing volume of approximately $13 million.
- Improved sales and boosted profitability by negotiating vendor contract improvements, achieving competitive gross margins, developing web marketing strategies, and increasing online presence.
- Streamlined SEO procedure for low volume items; categorized products based on volume to determine strategies required for Search Engine Optimization (SEO).
Associate Merchandise Manager
Do it Best Corp
12.2007 - 12.2013
- Cultivated strong relationships with over 200 vendors and suppliers located nationwide by ensuring efficient management of 3,000 SKU’s and a consistent in-stock service level of +95%.
- Collaborated with IT department to create and deploy an interactive vendor portal that included web content development, application testing, and staff training.
- Communicated with all levels of management on the implementation of the product information management (PIM) system, focused on managing catalog data to market through multiple distribution channels.
Education
Bachelor of Science - Business Management | Economics and Finance
Huntington University
Skills
- Google Analytics
- Google Ads
- Social Media Marketing
- Marketing Strategy
- Advertising Management
- Digital Marketing
- Account Management
- Customer Service
- Inventory Management
- Merchandising
- Brand Management
- Strategic Planning
- Pardot
- Salesforce
- Metrics Driven
- Salesforce Sales Cloud
- HTML
- Email Campaigning
- Iterable
- Wunderkind
- SMS MMS Campaigns
- Adobe Systems Adobe Photoshop
- Target Segmentation
- Revenue Assessment
- Reputation Management
- Manage Contracts
- Customer Service
- Corporate Communications
- Data Analysis
- Supplier Review
- Google Analytics
- Google Docs
- MySQL
- SAP Business Objects
- Microsoft SharePoint
- Cheetah Digital
- Brand Messaging
- Consumer Trends
- Develop Campaigns
- New Product Introductions
- Marketing Plan Development
- Channel Optimization
- Margin Goals
- Microsoft Office
Timeline
Email Marketing Manager
Vera Bradley Designs
07.2022 - 04.2023
Email Operations Specialist - Contract
Zaner-Bloser
11.2021 - 03.2022
Associate Broker
EXp Realty, LLC
02.2020 - Current
Marketing Communications Specialist
Tuthill
11.2018 - 11.2019
Email Marketing Manager
Annie’s Publishing
01.2015 - 11.2018
Category Manager
Central Restaurant Products
01.2014 - 05.2014
Associate Merchandise Manager
Do it Best Corp
12.2007 - 12.2013
Bachelor of Science - Business Management | Economics and Finance
Huntington University